Book Description





Book Description




Marketing


Book Description

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.




Liderazgo transformador


Book Description

Virginio Gallardo propugna un estilo de dirección que acelera el potencial creativo y rompe con la cultura de las empresas sin alma.




Jenni Rivera


Book Description

When a tragic plane crash took the life of singer and actress Jenni Rivera on December 9, 2012, the world lost an artist whose talents transcended borders and even languages. One of this generation's most beloved singers, Rivera achieved 15 platinum and 5 double platinum records while selling more than 15 million albums total. Popular in both the United States and Mexico, Rivera played to sold-out crowds across North America, and in 2009, she was nominated for a record 11 Billboard Awards. "Jenni Rivera: Simply the Best "is a photographic tribute to this beloved artist, featuring unique images of a star who lit up both the stage and the screen. Featuring nearly 100 full-color photographs, this book provides fans with a glimpse into this star's life--from her commercial debut in the late 1990s to her ascent to the top of the Billboard charts in the 2000s. This keepsake also explores Rivera's wide-ranging talents as an entrepreneur and a television actress.




The Best of Newspaper Design


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Award-winning entries from the 23rd annual competition of the Society for News Design.




El Siglo del Prejuicio Confrontado


Book Description

This book questions whether 'autonomy' is a pivotal psychotherapeutic value. Basing his discussion upon the key Kleinian concept of 'projective identification', the author argues that 'integration' should be the aim of psychoanalysis, and - furthermore - that actions can be judged ethical or unethical according to whether they foster or hinder integration.




Sugar


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Ibero-americana


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Research news and principal acquisitions of documentation on Latin America in Denmark, Finland, Norway and Sweden.




American Sugar Industry


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