Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations
Author : Rim El Khoury
Publisher : Springer Nature
Page : 580 pages
File Size : 38,73 MB
Release :
Category :
ISBN : 3031635698
Data-Driven Decision Making for Long-Term Business Success
Author : Singh, Sonia
Publisher : IGI Global
Page : 515 pages
File Size : 44,99 MB
Release : 2023-12-21
Category : Business & Economics
ISBN :
Book Description
In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative products and services to the public while fueling economic growth has become a formidable puzzle. Moreover, this digital transformation has ushered in new risks, from pervasive cybersecurity threats to the ethical challenges surrounding artificial intelligence. In this evolving landscape, academic scholars face the pressing challenge of deciphering the path to long-term organizational prosperity in an era dominated by data. Data-Driven Decision Making for Long-Term Business Success serves as guidance and insights amidst this academic challenge. It is the definitive solution for scholars seeking to uncover the complexities of data-driven decision-making and its profound impact on organizational success. Each meticulously curated chapter delves into a specific facet of this transformative journey, from the implications of modern technologies and pricing optimization to the ethics underpinning data-driven strategies and the metaverse's influence on decision-making.
Marketing Research
Author : Rajendra Nargundkar
Publisher :
Page : 461 pages
File Size : 43,11 MB
Release : 2002
Category : Marketing research
ISBN : 9780070482739
Book Description
Handbook of Organic Food Safety and Quality
Author : J Cooper
Publisher : Elsevier
Page : 543 pages
File Size : 44,1 MB
Release : 2007-07-26
Category : Technology & Engineering
ISBN : 1845693418
Book Description
Due to increasing consumer demand for safe, high quality, ethical foods, the production and consumption of organic food and produce has increased rapidly over the past two decades. In recent years the safety and quality of organic foods has been questioned. If consumer confidence and demand in the industry is to remain high, the safety, quality and health benefits of organic foods must be assured. With its distinguished editor and team of top international contributors, Handbook of organic food safety and quality provides a comprehensive review of the latest research in the area.Part one provides an introduction to basic quality and safety with chapters on factors affecting the nutritional quality of foods, quality assurance and consumer expectations. Part two discusses the primary quality and safety issues related to the production of organic livestock foods including the effects of feeding regimes and husbandry on dairy products, poultry and pork. Further chapters discuss methods to control and reduce infections and parasites in livestock. Part three covers the main quality and safety issues concerning the production of organic crop foods, such as agronomic methods used in crop production and their effects on nutritional and sensory quality, as well as their potential health impacts. The final part of the book focuses on assuring quality and safety throughout the food chain. Chapters focus on post-harvest strategies to reduce contamination of food and produce, and ethical issues such as fair trade products. The final chapters conclude by reviewing quality assurance strategies relating to specific organic food sectors.The Handbook of organic food quality and safety is a standard reference for professionals and producers within the industry concerned with improving and assuring the quality and safety of organic foods. - Improve the safety, quality and health benefits of organic foods - Discusses the latest research findings in this area - Focuses on assuring quality and safety throughout the food chain
Green Marketing
Author : Jacquelyn A. Ottman
Publisher : Booksurge Publishing
Page : 0 pages
File Size : 35,11 MB
Release : 2004
Category : Business & Economics
ISBN : 9781594570780
Book Description
Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.
Experiential Marketing in an Age of Hyper-Connectivity
Author : Nadia Pomirleanu
Publisher : Cambridge Scholars Publishing
Page : 180 pages
File Size : 30,22 MB
Release : 2022-02-22
Category : Business & Economics
ISBN : 1527580350
Book Description
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Good Economics for Hard Times
Author : Abhijit V. Banerjee
Publisher : PublicAffairs
Page : 398 pages
File Size : 18,83 MB
Release : 2019-11-12
Category : Business & Economics
ISBN : 1541762878
Book Description
The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.
Brand New Justice
Author : Simon Anholt
Publisher : Routledge
Page : 185 pages
File Size : 39,74 MB
Release : 2006-08-11
Category : Business & Economics
ISBN : 1136426078
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Organic Produce Supply Chains in India (CMA Publication No. 222)
Author : Sukhpal Sigh
Publisher : Allied Publishers
Page : 358 pages
File Size : 17,47 MB
Release : 2009-06-28
Category : Business logistics
ISBN : 8184244371
Book Description
This book examines the production, procurement and marketing aspects of the organic produce sector with the focus on marketing agencies and producers in each commudity/product chain. It analyses the various institutional arrangements like contract farming, networking and producer level co-ordination prevalent in this sector. Based on case studies of various type of organic players in India, both in export market as well as in domestic market.
Marketing Trends For Organic Food In The 21st Century
Author : George Baourakis
Publisher : World Scientific
Page : 363 pages
File Size : 11,32 MB
Release : 2004-03-23
Category : Business & Economics
ISBN : 9814483141
Book Description
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.
