ENTERPRISE DEVELOPMENT PLANNING & BUDGETING


Book Description

On its second edition, this book is meant to help the Philippine local government units (i.e., barangays, municipalities, cities and provinces) formulate their economic/enterprise development plans as serious guideposts to achieving self-reliance or autonomy: the ultimate objective ordained by the Local Government Code of 1991. Intended for use principally by local economic planners and development managers, including college instructors of courses associated with socio-economic development, the book is so written to serve as a handy guide to the formulation and the writing of an economic/enterprise development plan solidly grounded, among others, on the human and natural resource base of the locality. Briefly, said plan provides answers to the following questions: * What local enterprises to promote and develop? * Why should these be promoted and developed? * Where should these be set up? * When should these be set up? * What support services, programs and facilities should be in place to raise the chances of these enterprises to survive, stabilize and grow? * How much would it cost to set these up and provide the support mechanisms? * Finally, where would the necessary funds come from?




Contemporary Marketing and Consumer Behavior


Book Description

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.




Official Gazette


Book Description







Marketing Mix


Book Description