Contemporary Marketing Strategy in the Philippine Setting
Author : Josiah Go
Publisher :
Page : 216 pages
File Size : 15,4 MB
Release : 1992
Category : Marketing
ISBN :
Author : Josiah Go
Publisher :
Page : 216 pages
File Size : 15,4 MB
Release : 1992
Category : Marketing
ISBN :
Author : Josiah Go
Publisher :
Page : 197 pages
File Size : 36,79 MB
Release : 1996
Category : Marketing
ISBN : 9789719130796
Author : S. Mendoza
Publisher : Rex Bookstore, Inc.
Page : 202 pages
File Size : 28,74 MB
Release : 2003
Category :
ISBN : 9789712337475
Author : Felix M. Lao
Publisher :
Page : 502 pages
File Size : 45,51 MB
Release : 2006
Category : Drugs
ISBN :
Author : REYNALDO B. ALMENARIO
Publisher : Trafford Publishing
Page : 157 pages
File Size : 12,68 MB
Release : 2014
Category : Business & Economics
ISBN : 1490703829
On its second edition, this book is meant to help the Philippine local government units (i.e., barangays, municipalities, cities and provinces) formulate their economic/enterprise development plans as serious guideposts to achieving self-reliance or autonomy: the ultimate objective ordained by the Local Government Code of 1991. Intended for use principally by local economic planners and development managers, including college instructors of courses associated with socio-economic development, the book is so written to serve as a handy guide to the formulation and the writing of an economic/enterprise development plan solidly grounded, among others, on the human and natural resource base of the locality. Briefly, said plan provides answers to the following questions: * What local enterprises to promote and develop? * Why should these be promoted and developed? * Where should these be set up? * When should these be set up? * What support services, programs and facilities should be in place to raise the chances of these enterprises to survive, stabilize and grow? * How much would it cost to set these up and provide the support mechanisms? * Finally, where would the necessary funds come from?
Author : John F. Sherry
Publisher : SAGE
Page : 501 pages
File Size : 43,39 MB
Release : 1995-05-02
Category : Business & Economics
ISBN : 080395753X
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Author : Philippines
Publisher :
Page : 564 pages
File Size : 37,70 MB
Release : 2001
Category : Gazettes
ISBN :
Author : Norbert Dannhaeuser
Publisher :
Page : 304 pages
File Size : 49,59 MB
Release : 1983
Category : Business & Economics
ISBN :
Author : Josiah Go
Publisher :
Page : 318 pages
File Size : 48,98 MB
Release : 1993
Category : Marketing
ISBN :
Author : Edgar P. Del Val
Publisher :
Page : 242 pages
File Size : 30,42 MB
Release : 1983
Category : Marketing
ISBN :