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Digital Marketing Strategy

Author : Simon Kingsnorth

Publisher : Kogan Page Publishers

Page : 385 pages

File Size : 39,9 MB

Release : 2019-04-03

Category : Business & Economics

ISBN : 0749484233

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Book Description

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.





Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Author : Joe Pulizzi

Publisher : McGraw Hill Professional

Page : 368 pages

File Size : 13,16 MB

Release : 2013-09-27

Category : Business & Economics

ISBN : 0071819916

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Book Description

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.



80/20 Your Life: Get More Done With Less Effort, Time, and Action

Author : Nick Trenton

Publisher : PKCS Media

Page : 22 pages

File Size : 38,20 MB

Release : 2020-10-13

Category : Self-Help

ISBN :

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Book Description

Uncover what really matters and completely eliminate what doesn’t. It’s too easy to get caught in the tiny details that we think matter. This is like getting caught in the trees and not being able to see the forest. When you can apply the 80/20 Rule to your life, your personal effectiveness will skyrocket in every aspect. More of the results you want with less action and effort. This book will teach you how to analyze every single aspect of your life to determine what actions and mindsets you need for the success you want, and how to ruthlessly discard the rest. You will gain a blueprint for how to optimize every part of your waking life, from health, to social life, to finances, to business and career. Learn how less can certainly be more. Nick Trenton grew up in rural Illinois and is quite literally a farm boy. His best friend growing up was his trusty companion Leonard the dachshund. RIP Leonard. Eventually, he made it off the farm and obtained a BS in Economics, followed by an MA in Behavioral Psychology. Defeat overwhelm and frustration, and find the rewarding lifestyle you always wanted.



Building a StoryBrand

Author : Donald Miller

Publisher : HarperCollins Leadership

Page : 241 pages

File Size : 14,91 MB

Release : 2017-10-10

Category : Business & Economics

ISBN : 0718033337

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Book Description

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.



Guerrilla Marketing Goes Green

Author : Jay Conrad Levinson

Publisher : John Wiley & Sons

Page : 299 pages

File Size : 10,59 MB

Release : 2010-01-08

Category : Business & Economics

ISBN : 047056458X

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Book Description

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver



Disrupted

Author : Dan Lyons

Publisher : Hachette Books

Page : 321 pages

File Size : 11,70 MB

Release : 2016-04-05

Category : Biography & Autobiography

ISBN : 031630607X

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Book Description

An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."



The Writer's Process

Author : Anne Janzer

Publisher : Cuesta Park Consulting

Page : 158 pages

File Size : 17,87 MB

Release : 2016-06-07

Category : Reference

ISBN : 0986406244

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Book Description

Want to be a better writer? Perfect your process. For example, do you fear the blank page? You may be skipping the essential early phases of writing. Do you generate swarms of ideas but never publish anything? You need strategies to focus and persist to the finish. When you learn to work with your brain instead of against it, you'll get more done and have more fun. Master the inner game of writing The Writer's Process combines proven practices of successful authors with cognitive science research about how our minds work. You'll learn: How to invite creativity and flow into the writing process Why separating the writing process into different steps makes you more productive How to overcome writer's block, negative feedback, and distractions How to make time for writing in a busy, interrupt-driven lifeIt's filled with ideas that you can put into practice immediately. The Writer's Process is a 2017 Readers' Favorite Gold Medal Winner and a Foreword INDIES Book of the Year Silver Award winner.



The First 2 Hours

Author : Donna McGeorge

Publisher : John Wiley & Sons

Page : 174 pages

File Size : 13,44 MB

Release : 2019-03-15

Category : Business & Economics

ISBN : 0730359603

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Book Description

Do your most important work when you are your most resourceful Are you drowning in email? Overloaded with calendar invitations? Frustrated by wasteful meetings and an ever-growing workload? Then you know that being busy does not mean being productive. Most workers are being asked to take on more responsibilities with less support, advised to simply ‘be innovative.’ But you only have a finite amount of energy and thinking capacity available to you in a day. Most of us are wasting it on things that aren't contributing to our most important work: the activities that require problem solving, decision making and critical thinking. Developed for business professionals, The First Two Hours teaches you how to design your day, rather than be at the mercy of it. Using research on neuroscience, energy flow and the body’s natural rhythms, it divides the workday into manageable blocks and helps you determine when you are most resourceful, and therefore when you should complete your most demanding tasks. Optimize your day in blocks of two hours Take back control of your work life by creating a workflow designed for you Do your most important work at the right time of day so it gets the resources it deserves Decide when you need to be ’on’ and when you can be ’available’ so you can maximise productivity In a time of near-constant information overload, this practical handbook helps you focus on getting done what you need to get done, when you are best able to do it. By learning to invest your energy strategically, you can be in the driver’s seat every work day and achieve a level of productivity beyond what you thought possible. The First 2 Hours is the second book in Donna McGeorge’s It’s About Time series. With The 25-Minute Meeting, you’ll learn to give your meetings purpose and stop them wasting your time; with The First 2 Hours, you’ll find the best time of the day to do your most productive work; and with The 1-Day Refund, you’ll discover how to give yourself the extra capacity to think, breathe, live and work.



Predictive Marketing

Author : Omer Artun

Publisher : John Wiley & Sons

Page : 217 pages

File Size : 38,6 MB

Release : 2015-08-06

Category : Business & Economics

ISBN : 1119037336

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Book Description

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.