Content That Converts


Book Description

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.This book provides that system - a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.In Content That Converts, you'll learn:- How to get clear on your audience, offers and messaging (and why those three elements are so important)- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"Laura is a content machine that pumps out excellence onto paper."Jeff Root, SellTermLife and #1 Amazon Bestseller"Using your strategies, we're getting more sales and people are much more engaged. Good work!"Scott Desgrosseilliers, Wicked Reports"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world




Content Rules


Book Description

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.




Content Writing Step-By-Step


Book Description

Do you have a blog where you sell products, yet are struggling to make the conversion sales necessary? Does your traffic or engagement from readers look low when you run some reports? Do you feel like you're just losing the attention from readers at times? Don't worry. This happens and there are options in place to help you make the most out of your blog and content. You don't need to give up on it! Content is the main component of anyone's blog or website. People will use search engines, looking for answers to their questions or problems and you can help create engaging content for your readers that's also entertaining and helpful at the same time. This can help build your authority and your website at the same time. The key takeaways from this book: Difference between copywriting and content writing; and how you can make your content flow, i.e mix of copywriting and content writing styles. Content marketing, the data that's been gathered and how you can use these methods for content promotion. The history of writing as a career. How to maximize the components of SEO and how to help your site rank well in Google and other search engines. The difference between writing content for social media and for niche topics on your blogging site. Tips and tricks for writing for social media sites. Best practices and common mistakes to avoid tohelp you hasten your progress. How to outsource and what to outsource when it comes to content, helping you save time and money. Finding the best places to outsource your work and how these platforms operate. A step-by-step formula for creating your content. Tips for generating content ideas and how you can keep moving, even if you feel like you don't have more ideas. Content and ideas that convert to help you when it comes to making sales. And so much more! It's not always about having the best plug-in's, top SEO skills and the like. But a key aspect is content. As they say, "content is king." This is entirely true and this book has been created from Mr. Robinson's experience in order to help you grow your website and audience through such practices. What would you like to be able to accomplish with content strategies? What areas of your blog or business could use a boost in creativity and productivity? Scroll up and click "Buy Now" to purchase your copy today and start implementing content strategies!




ABMazing


Book Description

Fasten your seatbelt, because as we're about to explore marketing's uncharted waters, uncovering the treasures hidden within the high seas of ABM. This isn't just a journey; it's an odyssey into the future of marketing. It's time to step boldly into this brave new world of ABM and discover how it can not only keep pace with but also thrive amidst the whirlwind of change.




Tractionology


Book Description

For: Purpose-Driven Service-Based-BusinessesWhat If there's an easier way to generate and close more (and better) clients consistently month after month?When was the last time you heard a prospective client say something like... "I've been looking for someone just like you"... "I already know I want to work with you"... Or my favorite... "how do we start working together RIGHT NOW?"The sad reality is most client-based businesses don't hear this from their prospective clients.Instead, they're stuck in the "price war" and hear things more like... "I need to think about it"... "it's too expensive"... or "I need to talk to my spouse or business partner"...Tractionology is your step-by-step guide to the science of getting more (and better) clients. It's written for coaches, consultants, experts, freelancers, insurance agents, mortgage brokers, wealth managers, attorneys, and anyone who is in the 'client business' or professional services world. Inside you'll learn exactly how to attract, convert, and transform more (and better) clients to scale your service-based business. You'll also discover: - Six simple traction channels you can use to immediately get your dream clients buying from you without spending a dime on advertising (page 45)- A step-by-step guide to generating goodwill in your marketplace so you can finally stop chasing clients and get them coming to you (page 33)- How to eliminate sales resistance and skepticism by systematically creating trust and goodwill with your dream clients (page 37)- The scientific process for crafting razor-sharp, magnetic messaging that makes the hair on the back of your prospects neck stand up (page 79)- The secret to getting your ideal target clients to buy from you while ignoring the competition (page 51)- Why starting with Facebook or YouTube ads is a recipe for disaster and what to do instead (page 69)- The perfect sales call script that closes high-paying clients in one call (page 101)- How to transform your clients into raving fans who send you an army of referrals (page 129)- How to ethically steal the growth secrets from Silicon Valley's best companies to scale your service-based business (page 137) And much more. Getting more (and better) clients for your services business doesn't have to be hard. Tractionology shows you the step-by-step process for turning sales and marketing for your service-based business into a science. Get your copy, scale your business, and make an even bigger impact in your market today!




Inbound Content


Book Description

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.




How To Be Viral?


Book Description

In a world saturated with content and creators, standing out is easier said than done. "How To Be Viral? A Guide to Becoming a Sensation on Social Media" demystifies the complex landscape of viral content, offering aspiring influencers, seasoned veterans, and curious brands a treasure trove of insights, strategies, and actionable advice. This comprehensive guide begins by diving into the foundational aspect of any successful online journey: crafting a captivating online persona. It explores the nuances of branding and the importance of a consistent, authentic identity across platforms like TikTok, Instagram, YouTube, and Twitch. The book then segues into the nitty-gritty of creating 'Content That Converts.' Readers will learn to identify the types of posts and videos that have the highest likelihood of going viral. This section offers tailored advice for optimizing content across various platforms, touching on their unique algorithms and user behaviors. This guide is not just another self-help book; it's a comprehensive playbook for anyone eager to make their mark in the digital age. With its blend of theory, real-world examples, and actionable advice, this book is your one-stop-shop for all things viral.




Marketing Mavericks : How to Dominate in a Digital World


Book Description

🌟 Unlock the Secrets to Digital Marketing Success! 🌟 Are you ready to transform your marketing strategy and stand out in an ever-evolving digital landscape? "Marketing Mavericks: How to Dominate in a Digital World" is your ultimate guide to navigating the complex world of digital marketing and achieving unparalleled success! 🚀 📈 Why This Book is a Game-Changer: In today’s fast-paced business environment, traditional marketing tactics are no longer sufficient. With rapid advancements in technology and shifting consumer behaviors, marketers must adapt to thrive. This book arms you with cutting-edge strategies and insights that will elevate your brand and maximize your impact! 🌍💼 What You’ll Discover Inside: 🔍 Understanding the Digital Landscape: Dive deep into the evolution of online marketing and learn about the key platforms that can elevate your brand’s visibility. 📊 🏗️ Building a Digital-First Brand: Craft a unique brand identity that resonates with your audience and establishes your voice and values in the digital realm. 🎨 📖 The Power of Storytelling in Marketing: Learn how to weave a compelling narrative that captivates your audience and fosters emotional connections with your brand. ✨ 📱 Leveraging Social Media for Maximum Impact: Identify the right platforms for your target audience and discover strategies for engagement and growth. 💬 🔍 Mastering SEO: Uncover the essentials of on-page and off-page SEO to boost your website's ranking and visibility in search engines! 📈 ✍️ Creating Content That Converts: Explore various types of content, including blogs, videos, and infographics, that drive sales and engage your audience. 📹 💸 Paid Advertising Mastery: Learn the ins and outs of Facebook, Instagram, and Google Ads to create high-converting campaigns that elevate your brand! 💰 📧 Email Marketing Beyond Newsletters: Build segmented email lists and create automation sequences that nurture leads and convert them into loyal customers! 💌 📱 The Importance of Mobile Marketing: Optimize your strategies for mobile-first consumers and tap into the potential of mobile advertising and app marketing! 📲 💬 Building a Community Around Your Brand: Turn customers into brand advocates and create valuable online communities that generate user-generated content! 🌐 🔄 Conversion Rate Optimization (CRO): Learn techniques to turn visitors into customers and harness A/B testing to analyze user behavior! 🛒 🌟 Customer Experience in the Digital Age: Understand the critical role of user experience (UX) and how to personalize the customer journey for success! 🎉 🔄 Retargeting and Remarketing Strategies: Re-engage potential customers through targeted strategies on email, social media, and ads! 🔙 🛍️ Mastering E-Commerce Marketing: Create a seamless shopping experience and implement strategies to reduce cart abandonment! 🛒 📡 The Future of Voice Search and AI: Explore how voice search is changing marketing and how to integrate AI into your digital strategies! 🗣️ Why You Need This Book NOW! In "Marketing Mavericks," you’ll not only gain essential knowledge but also practical strategies that you can implement immediately. Whether you’re a seasoned marketer looking to refine your skills or a business owner wanting to enhance your digital presence, this book is your comprehensive roadmap to mastering digital marketing! 🗺️ Your success story begins here. Are you ready to dominate in a digital world? 💪🌍




Wordpress Websites for Business


Book Description

A website development pioneer gives business owners—from tech savvy to beginner—the tools, knowledge, and tactics to succeed in today’s online economy. If your company is building a new website, you’re certainly thinking about content and design. But don’t forget performance, especially if you need your website to generate business leads and sales. Wordpress Websites for Business guides you through the process of building a website that will sustain and grow your company. Using the techniques detailed in this book I am currently bringing in more than one million dollars’ worth of leads a month for one of my clients. I have used most of the top content management systems and built many custom CMS systems myself. From my experience, I can say that Wordpress is the most effective tool available to build your company’s website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I’ve seen it happen, and the effects can be devastating. The good news is that there’s a better way. In an easy-to-follow, step-by-step program, this book will tell you what you need to do to avoid the pitfalls while ensuring maximum exposure, search engine rankings, and conversions (sales)! This powerful book features: game changing checklists and resources; simple settings that only take a few minutes, but can make a huge difference in website performance; the best Wordpress plugins and services to optimize your site and maximize leads; the best Wordpress themes that enable you to build an up-to-date website that performs for you; content creation hacks such as how to map your business goals directly to your content; Wordpress best practices simplified, such as why and how to create a child theme; the tools and techniques that drop your page load times to less than two seconds; and much more . . . The strategies and tactics I present in Wordpress Websites for Business will result in more leads and sales for your company, and that’s what it’s all about.




Create Killer Content


Book Description

Can you relate to any of the following? You're making guesses at what marketing content to create, write, or post. You often find creating social media content (Instagram, Facebook), marketing email, or blog post content challenging and need a content strategy worth your time. Your primary focus is on getting something posted daily. You're jumping from one content marketing trend to another. Doing what the crowd is doing with fingers crossed and hoping it works. Your content pieces lack consistency and strategic connection because you always aim to create content that you've seen go viral for others but aren't getting the same results they do. The connections between your marketing content and your products are weak You need help to develop a content marketing strategy that effectively promotes your products or services and helps your ideal client feel connected to your products and brand. If any of this resonates with you AND you're ready to elevate your small business marketing game to outshine your competitors, Create Killer Content is your ultimate marketing planner and guide to transforming your business marketing efforts. Go from aimless content creation and posting to creating strategically-targeted, results-driven marketing content creation. CREATE KILLER CONTENT is a strategic marketing guide and planner jam-packed with tools and strategies to help you: Find and Dedicate the Time Your Business Needs — Discover the tools and time commitment needed for effective marketing research, planning, and writing to kickstart your marketing journey. Learn WHAT, WHEN, AND HOW to Write and Post Content — Dive into the crucial groundwork and expert secrets that make writing and content creation a breeze. Find out which tools are best as you research information, curate content, and consolidate it in your complimentary planner. Choose Powerful, Relevant, Emotionally Impacting Marketing WORDS, KEYWORDS, AND HASHTAGS — Words have power. Learn how to choose the most impactful words for your marketing content based on your specific marketing goals and your knowledge of your ideal client's needs. Generate ENGAGING, RESULTS-DRIVEN MARKETING CONTENT — You'll use the right tools and data to create strategically aligned content, captivating and intriguing ideal clients. Build a relationship of trust and convert buyers into loyal customers and brand evangelists who return to your business again and again. Learn the steps and tools industry experts use to research, plan and create powerful client-attracting, sales-boosting marketing content that converts. These are proven strategies and tactics used for Fortune 500 companies with multi-million dollar marketing budgets but adapted to suit your small business needs. I adapted these step-by-step, easy-to-follow strategies to primarily serve the unique needs of self-employed small business owners who engage in DIY marketing. Turn your social media and other marketing content into a revenue-generating powerhouse and develop your own unique marketing framework that ultimately leads to you earning more while doing less. Throughout each step, I'll introduce you to the easy-to-follow best practices and tools marketing professionals utilize daily. Whether you're starting a business or looking to enhance your existing marketing strategies for your small business, Create Killer Content has you covered! Are you ready to transform your marketing approach and achieve remarkable results with customer-centric marketing? Unleash the power of social media marketing, marketing emails, and blog writing and uncover small business marketing ideas that will boost your sales. Get your copy of Create Killer Content today!