Author : Sara Wachter-Boettcher
Publisher : Rosenfeld Media
Page : 242 pages
File Size : 25,66 MB
Release : 2012-12-12
Category : Computers
ISBN : 193382090X
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Author : Kate Eichhorn
Publisher : MIT Press
Page : 188 pages
File Size : 19,28 MB
Release : 2022-05-10
Category : Social Science
ISBN : 0262543281
A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.
Author : Ann Handley
Publisher : John Wiley & Sons
Page : 238 pages
File Size : 33,63 MB
Release : 2010-11-11
Category : Business & Economics
ISBN : 0470948728
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author : Erin Kissane
Publisher : Book Apart
Page : 0 pages
File Size : 10,10 MB
Release : 2011
Category : Computers
ISBN : 9781952616518
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Author : Kate Woodford
Publisher :
Page : 1550 pages
File Size : 15,4 MB
Release : 2003
Category : Foreign Language Study
ISBN : 9780521824231
The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
Author : RJ Andrews
Publisher : John Wiley & Sons
Page : 343 pages
File Size : 28,62 MB
Release : 2019-01-03
Category : Computers
ISBN : 1119483905
How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts — but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation — what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.
Author : Katherine Hawley
Publisher : John Wiley & Sons
Page : 244 pages
File Size : 47,9 MB
Release : 2011-09-07
Category : Philosophy
ISBN : 1444343890
Which objects and properties are represented in perceptual experience, and how are we able to determine this? The papers in this collection address these questions together with other fundamental questions about the nature of perceptual content. The book draws together papers by leading international philosophers of mind, including Alex Byrne (MIT), Alva Noë (University of California, Berkeley), Tim Bayne (St Catherine’s College, Oxford), Michael Tye (University of Texas, Austin), Richard Price (All Souls College, Oxford) and Susanna Siegel (Harvard University) Essays address the central questions surrounding the content of perceptual experience Investigates how are we able to determine the admissible contents of experience Published in association with the journal Philosophical Quarterly
Author : Pam Houston
Publisher : National Geographic Books
Page : 0 pages
File Size : 47,86 MB
Release : 2013-01-29
Category : Fiction
ISBN : 0393343480
“An absorbing, generous, ravishing book by a high priestess of you-have-to-read-this prose." —Cheryl Strayed, author of Wild Pam Houston, an "early master of the art of rendering fiercely independent, brilliant women in love with the wrong men" (Sarah Norris, Barnes & Noble Review), delivers a novel that whisks us from one breathtaking precipice to the next. Along the way, we unravel the story of Pam (a character not unlike the author), a fearless traveler aiming to leave her metaphorical baggage behind as she seeks a comfort zone in the air. With the help of a loyal cast of friends, body workers, and a new partner who helps her to be at home, she finally finds something like ground under her feet.
Author : Andy Crestodina
Publisher :
Page : 0 pages
File Size : 45,51 MB
Release : 2012
Category : Electronic commerce
ISBN : 9780988336407
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Author : Cambridge University Press
Publisher : Cambridge University Press
Page : 1162 pages
File Size : 50,95 MB
Release : 2009
Category : Foreign Language Study
ISBN : 9780521691963
The Cambridge Academic Content Dictionary defines the vocabulary students need to succeed in high school and beyond. Entries cover more than 2,000 content-area vocabulary items, as well as general academic vocabulary and full coverage of everyday words and phrases. The CD-ROM lets students search for vocabulary by subject area, includes audio of all entry words, offers word family and frequency information, and has a thesaurus and instant lookup feature. The CD-ROM is compatible with Windows XP/Vista and with Mac OSX 10.4 (32-bit only).
