Coordination with Supply Chain Contracts in the Presence of Two Different Consumer Segments


Book Description

This paper models a supply chain of a manufacturer, a retailer and two different consumer segments. One segment has a high willingness-to-pay and the other a low willingness-to-pay. The manufacturer decides on the wholesale price and the selling price is determined by the retailer. It is well known that a straightforward wholesale price contract does not coordinate the channel. In this paper we show that two other types of contracts, namely the revenue sharing and the profit sharing mechanisms do coordinate the supply chain and, furthermore, provide win-win for the entire range of parameter values. Our analysis has also established an equivalence relationship between the revenue and the profit sharing mechanisms. It is also shown that the pull discount mechanism (that is: the manufacturer provides a discount directly to the end consumers) coordinates for a greater range of parameter values compared to the wholesale price discount but not for the entire possible range.Moreover, for the situation where the manufacturer designs the targeted push-pull discount (Manufacturer provides a wholesale price discount to the retailer and a pull discounts which can be availed only by the low willingness to pay consumers) it is shown that it is possible for the channel to make a greater profit by extracting surplus from the high willingness-to-pay customers. However, quot;targeted push-pullquot; is feasible only with certain restrictions. Interestingly, we found that the revenue sharing or the profit sharing mechanisms with the targeted pull discount is feasible when the quot;targeted push-pullquot; fails to coordinate. Even, in this case the performance of the targeted pull discount in combination with the revenue or profit sharing mechanisms is equivalent.




Supply Chain Coordination in Case of Asymmetric Information


Book Description

Information sharing is frequently promoted as a mean to improve the supply chain performance. This work shows the results of behavioral experiments, in which the participants share private information in order to influence the contract terms in a Just-in-Time environment. It is shown that the impact of information sharing is ambiguous, and dependent on several factors, such as contract flexibility and complexity or the interacting behavioral types. The experimental results form the basis for a behavioral principal-agent model that gives valuable insights on how the interaction of trust, trustworthiness and the information sharing strategy impacts the supply chain performance.




Coordination Mechanisms in Supply Chain by Contracts


Book Description

In decentralized Supply Chains, each member decides based on his own interests. Conflict of interests results in suboptimal decisions and poor performance for entire supply chains, as well seriously harms credibly information sharing across them. In this thesis, coordination of decisions in supply chains in the context of Capacity Procurement problem are studied in different situations in form of three models. In first model, a dyadic supply chain with stochastic demand and exogenous price is investigated by taking various costs into account. PARD and RCRS contracts are designed and proposed in order for coordination of decisions respectively in full and partial information updating situations. It is mathematically shown that coordination is achieved by using each contract in its corresponding situation. In second model, endogenous price is assumed. That is, demand is modeled as sum of a decreasing linear function of price and a stochastic parameter. The model is first examined in a dyadic structure, and RSRP contract is proposed for coordinating of price, production time and production rate decisions. It is proved that coordination is achieved by RSRP contract in the dyadic structure. The application of RSRP contract is then extended to be employed in a divergent supply chain with multiple retailers, and shown that the supply chain performs considerably better than the same supply chain with a wholesale contract. In third model, a divergent supply chain comprising a supplier and multiple retailers is studied where retailers face stochastic and price-dependent demand. Since main decision makers in supply chain interactions are human, paying attention to human decision making process and their biases from theoretical predictions are important in designing coordination mechanisms. One of the non-pecuniary factors which cause deviations in human-decisions is Trust. In this model, the retailers have more accurate demand forecast information due to their proximity to market. In order to secure availability of products during the selling season, the retailers have incentives to inflate their private forecast information. A coordination mechanism is proposed, which consists of an optimization model, a scoring system and a rewarding-punishing system, in order to coordinate the supply chain. Using simulation approach, performance of the mechanism is then compared to those of two other mechanisms, namely Without Trust an Asymmetric mechanism. According to the results, employing the mechanism in situations with any demand variability is advised. More accurately, in situations with high demand variability, the mechanism achieves a proper profit improvement and moderate capability for identifying deceptive agents, while in situations with low demand variability, the mechanism shows insignificant profit improvement and considerable ability in identifying deceptive agents.




Contract Analysis and Design for Supply Chains with Stochastic Demand


Book Description

This book is devoted to analysis and design of supply chain contracts with stochastic demand. Given the extensive utilization of contracts in supply chains, the issues concerning contract analysis and design are extremely important for supply chain management (SCM), and substantial research has been developed to address those issues over the past years. Despite the abundance of classical research, new research needs to be conducted in response to new issues emerging with the recent changing business environments, such as the fast-shortening life cycle of product and the increasing globalization of supply chains. This book addresses these issues, with the intention to present new research on how to apply contracts to improve SCM. Contract Analysis and Design for Supply Chains with Stochastic Demand contains eight chapters and each chapter is summarized as follows: Chapter 1 provides a comprehensive review of the classical development of supply chain contracts. Chapter 2 examines the effects of demand uncertainty on the applicability of buyback contracts. Chapter 3 conducts a mean-risk analysis for wholesale price contracts, taking into account contracting value risk and risk preferences. Chapter 4 studies the optimization of product service system by franchise fee contracts in the service-oriented manufacturing supply chain with demand information asymmetry. Chapter 5 develops a bidirectional option contract model and explores the optimal contracting decisions and supply chain coordination issue with the bidirectional option. Chapter 6 addresses supply chain options pricing issue and a value-based pricing scheme is developed for the supply chain options. With a cooperative game theory approach, Chapter 7 explores the issues concerning supply chain contract selection/implementation with the option contract under consideration. Chapter 8 concludes the book and suggests worthy directions for future research.




Cooperation Between Two Suppliers and a Common Retailer


Book Description

Over past few years, supply chain coordination has been widely studied and numerous practitioners and researchers proposed many models on this field. Although many previous studies addressed channel competition considering a scenario with an exclusive retailer with only one producer’s brand, in real world the retailers sell various products with different brands. This study was to analyze the relation between two suppliers and a common retailer by taking various degree of product sustainability into account. The market is considered to be duopoly. This thesis describes modifying and implementation of a supply chain coordinator tool in order to enhance the profit earned by any of the parties involved in this supply chain. In this thesis we present a cooperation and collaboration model in a supply chain consisting of two suppliers with a common retailer. We establish the conditions for cooperation in such scenario with popular supply chain contracts. Even though other methods have been reviewed under various scenarios, we confine our interest to apply a coordinating contract and analyse the results. The type of the contract that can coordinate the supply chain is debatable and it needs to be analyzed depending on the limitations. The methodological approach taken in this study is modifying a contract in order to coordinate the supply chain and leads to better off for all parties. First we consider the classical model then the whole sale price contract is applied. Later in order to enable the supply chain coordination, facility sharing contract and franchise contract have been modified and implemented. Finally by illustrating the results of implementing each contract, a framework is presented. In this study the linear demand function is used because of tractability in providing analytical results while in real case the nonlinear demand function is widely used.




Collaborative Planning in Supply Chains


Book Description

This book deals with collaborative planning, an approach to supply chain planning which aims to coordinate planning tasks of independent supply chain partners while respecting their local decision authority. It gives an introduction to collaborative planning, shows how it is embedded in the broader subject matter of supply chain management, and reviews findings of related literature. At its core, it provides a step-by-step description of a negotiation-based, practice-oriented approach to collaborative planning at the medium-term level of master planning between two supply-chain partners, a supplier and a single customer. Subsequently, this basic concept is extended to cover supply chains with multiple partners and planning on a rolling basis. Implications of collaborative planning on supply contracts are sketched out, and incentives for cooperative behavior by the supply-chain partners are analyzed by applying concepts of game theory.




Essays on Quantitative Analysis of Supply Chain Structures


Book Description

This thesis consists of three separate, but related, essays that deal with the topic of how supply chain structure as well as the use of contracts impact performance of a supply chain. The main focus is the analysis of behavior of indirect-sale supply chains in terms of relative bargaining power and decision rights of the participants. Modeling as Stackelberg games, this thesis explores the existence of Nash equilibriums and the issues surrounding supply chain coordination. In Essay one, "The Role of Decision Structure in Supply Chain Coordination with Stochastic Demand", the analysis focuses on how different supply chain structures affect the choice of contracts in coordination under a generalized setting in which more powerful agent does not necessarily assume the Stackelberg leadership. This study shows that an optimal coordinating contract is based not only upon the overstock liquidation advantage the supplier/retailer may have, but also upon the specific decision hierarchy in the supply chain. In Essay two, "Supply Chain Performance with Power Imbalanced Suppliers", studies the effects of product substitution when suppliers and retailers have an imbalance of decision making power. In particular, we address the questions of structure dominance and why certain supply chain power structures are more stable. Finally, Essay three, "Supply Chain Coordination with Revenue Sharing Contract when Retailer Sells Store-Brand Products", a retailer-dominated supply chain coordination problem is investigated when the retailer sells store-brand products. Among many insights developed, it follows that two-parameter revenue-sharing contracts are preferred to both wholesale-price contacts and one-parameter revenue-sharing contracts in supply chain coordination due to its flexibility in profit division.




Quantitative Models for Supply Chain Management


Book Description

Quantitative models and computer-based tools are essential for making decisions in today's business environment. These tools are of particular importance in the rapidly growing area of supply chain management. This volume is a unified effort to provide a systematic summary of the large variety of new issues being considered, the new set of models being developed, the new techniques for analysis, and the computational methods that have become available recently. The volume's objective is to provide a self-contained, sophisticated research summary - a snapshot at this point of time - in the area of Quantitative Models for Supply Chain Management. While there are some multi-disciplinary aspects of supply chain management not covered here, the Editors and their contributors have captured many important developments in this rapidly expanding field. The 26 chapters can be divided into six categories. Basic Concepts and Technical Material (Chapters 1-6). The chapters in this category focus on introducing basic concepts, providing mathematical background and validating algorithmic tools to solve operational problems in supply chains. Supply Contracts (Chapters 7-10). In this category, the primary focus is on design and evaluation of supply contracts between independent agents in the supply chain. Value of Information (Chapters 11-13). The chapters in this category explicitly model the effect of information on decision-making and on supply chain performance. Managing Product Variety (Chapters 16-19). The chapters in this category analyze the effects of product variety and the different strategies to manage it. International Operations (Chapters 20-22). The three chapters in this category provide an overview of research in the emerging area of International Operations. Conceptual Issues and New Challenges (Chapters 23-27). These chapters outline a variety of frameworks that can be explored and used in future research efforts. This volume can serve as a graduate text, as a reference for researchers and as a guide for further development of this field.




Collaborative Principles for Better Supply Chain Practice


Book Description

Hyper competition and globalization mean that markets are changing. There is aggressive competition, shortening product life cycles, financial pressures and ever more demanding customers and consumers. Companies need to adopt new practices and new ways of thinking, so they are looking at collaboration across supply chains to become more sustainable, efficient and economical. Collaborative Principles for Better Supply Chain Practice looks at behavioural and commercial collaborative business principles and their application by means of case studies which showcase collaboration success across the private, public and 3rd sectors. Collaborative Principles for Better Supply Chain Practice covers different perspectives: the client looking down the supply chain, the suppliers looking up the supply chain and the inter-dependencies of organizations horizontally across the supply chain. The book explores operational and project-type environments in different industry sectors, which will help you think about your supply chain differently and optimize your processes to achieve supply chain excellence. Online supporting resources include a bonus chapter and a roadmap on negotiations.




Supply Chain Coordination with Product Line Design and a Revenue Sharing Scheme


Book Description

Many manufacturers sell their products through retailers and share the revenue with those retailers. Given this phenomenon, we build a stylized model to investigate the role of revenue sharing schemes in supply chain coordination and product variety decisions. In our model, a monopolistic manufacturer serves two segments of consumers, which are distinguished by their willingness to pay for quality. In the scenario with exogenous revenue sharing ratios, when the potential gain from serving the low segment is substantial (e.g., the low-segment consumers' willingness to pay is high enough or the low segment takes a large enough proportion of the market), the retailer is better off abandoning the revenue sharing scheme. Moreover, when the potential gain from serving the low (high) segment is substantial enough, the manufacturer finds it profitable to offer a single product. Furthermore, when revenue sharing ratios are endogenous, we divide our analysis into two cases, depending on the methods of cooperation. When revenue sharing ratios are negotiated at the very beginning, the decentralized supply chain causes further distortion. This suggests that the central premise of revenue sharing -- the coordination of supply chains -- may be undermined if supply chain parties meticulously bargain over it.