Copy Preparation Handbook
Author :
Publisher :
Page : 44 pages
File Size : 17,27 MB
Release : 1965
Category : Manuscripts
ISBN :
Author :
Publisher :
Page : 44 pages
File Size : 17,27 MB
Release : 1965
Category : Manuscripts
ISBN :
Author : Amy Einsohn
Publisher : Univ of California Press
Page : 580 pages
File Size : 38,88 MB
Release : 2005-12-07
Category : Language Arts & Disciplines
ISBN : 9780520932562
The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).
Author : Robert W. Bly
Publisher : Holt Paperbacks
Page : 431 pages
File Size : 19,78 MB
Release : 2007-04-01
Category : Business & Economics
ISBN : 1429900156
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author : Joseph Sugarman
Publisher : John Wiley & Sons
Page : 374 pages
File Size : 22,64 MB
Release : 2012-06-19
Category : Business & Economics
ISBN : 111842879X
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author : Judy E. Pickens
Publisher :
Page : 576 pages
File Size : 34,80 MB
Release : 1985-04-09
Category : Business & Economics
ISBN :
A comprehensive guide for the non-professional who must efficiently manage printing projects ranging from simple letterheads to complex reports. Includes frequently overlooked planning considerations. The language is understandable, not technical, and the advice is practical. Written from the perspective of the print buyer. Includes extensive illustrations, a comprehensive glossary, and selected bibliography.
Author : Amy Einsohn
Publisher : University of California Press
Page : 566 pages
File Size : 43,8 MB
Release : 2019-05-14
Category : Language Arts & Disciplines
ISBN : 0520286723
Unstuffy, hip, and often funny, The Copyeditor’s Handbook has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. This fourth edition incorporates the latest advice from language authorities, usage guides, and new editions of major style manuals, including The Chicago Manual of Style. It registers the tectonic shifts in twenty-first-century copyediting: preparing text for digital formats, using new technologies, addressing global audiences, complying with plain language mandates, ensuring accessibility, and serving self-publishing authors and authors writing in English as a second language. The new edition also adds an extensive annotated list of editorial tools and references and includes a bit of light entertainment for language lovers, such as a brief history of punctuation marks that didn’t make the grade, the strange case of razbliuto, and a few Easter eggs awaiting discovery by keen-eyed readers. The fourth edition features updates on the transformation of editorial roles in today’s publishing environment new applications, processes, and protocols for on-screen editing major changes in editorial resources, such as online dictionaries and language corpora, new grammar and usage authorities, online editorial communities, and web-based research tools When you’re ready to test your mettle, pick up The Copyeditor’s Workbook: Exercises and Tips for Honing Your Editorial Judgment, the essential new companion to the handbook.
Author : Robert W. Bly
Publisher : Dodd Mead
Page : 353 pages
File Size : 42,53 MB
Release : 1985-01-01
Category : Business & Economics
ISBN : 9780396085478
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
Author : Janusz Pawliszyn
Publisher : Wiley-Blackwell
Page : 480 pages
File Size : 40,31 MB
Release : 2011-03-17
Category : Science
ISBN : 9780813823621
Discover new keys to solving analytical problems using the Latest sample preparation methods Commonly viewed of as a routine task rather than as an integral component in the analytical process, sample preparation has long been undervalued as a science and underdeveloped as a technology. In an effort to reverse this trend, Handbook of Sample Preparation shows why sample preparation deserves closer scientific scrutiny, and makes a compelling case for colleges and professional laboratories to devote more resources to promote the benefits of its correct application. Handbook of Sample Preparation includes: A solid overview of standard sampling methodologies and their analytical capabilities An introduction of non-traditional sampling technologies, which address the need for solvent-free alternatives, automation, and miniaturization A discussion of the analytical shift toward performing sampling on-site, rather than in the laboratory An examination of various extraction technologies and their applications for different types of matrices A look at how to take advantage of new sampling strategies to streamline laboratory procedures, reduce research costs, and increase overall productivity An excellent primer on the fundamentals of extraction as well as a sound guide on the latest technological upgrades influencing current sampling techniques, this versatile text serves as an important and accessible tool for both students and seasoned practitioners as they seek new avenues for improving the accuracy of their analyses.
Author : Robert W. Bly
Publisher : McGraw-Hill Education
Page : 340 pages
File Size : 23,71 MB
Release : 2003-02-20
Category : Language Arts & Disciplines
ISBN : 9780658020995
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Author : Robert Alderman
Publisher : Speedy Publishing LLC
Page : 24 pages
File Size : 38,82 MB
Release : 2015-02-17
Category : Business & Economics
ISBN : 1683050754
Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.