Book Description

The impact of television on the lives of the people including the adolescents is widely investigated by the behavioral scientists and media scholars in the world. The present book is primarily based on an empirical investigation conducted by the authors in Karnataka state on the impact of television on adolescents. The 2030 Agenda for Sustainable Development and its Global Strategy for Women's, Children's and Adolescents' Health calls for accelerated action for the health and progress of adolescents. The book is the result of the comprehensive empirical study carried out by the authors. It contains about 07 chapters namely - salient features of television, determinants of personality, scientific study of adolescents, research on adolescents and television, the present investigation, empirical analysis and conclusion. It provides a comprehensive understanding on the need for developing a methodology of preventing the harmful effects of television on the personality of adolescents. The book is indeed, a welcome addition to the body of literature on television and adolescents. It also meets the objective of being a text book and reference that provides empirical evidence and practically relevant guidelines pertaining to the role of television in the development of adolescents. PROF. B.P. MAHESH CHANDRA GURU (b.1957) was born at Gundlupet, Karnataka in a family with the background of agriculture and government service. He obtained Master’s Degree in Journalism and Mass Communication (1980) from the University of Mysore and PhD in Development Communication (1997) from Mangalore University. He has served for about four decades as a journalist, development researcher, media scholar and social activist in the country. Foreword by PROF. SANJAY DWIVEDI Director General Indian Institute of Mass Communication JNU New Campus, Aruna Asaf Ali Marg, New Delhi, Delhi