Author : Manjusha C B
Publisher : OrangeBooks Publication
Page : 50 pages
File Size : 49,71 MB
Release : 2023-09-14
Category : Education
ISBN :
In the digital era, where information spreads at an unprecedented rate, mastering the art of effective business dialogue is not a choice but a necessity. This book acts as your guide, providing insights, tips, and best practices to help you navigate the ever-evolving landscape of corporate communication with confidence and finesse.
Author : Mark Weiner
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 48,90 MB
Release : 2006-06-12
Category : Business & Economics
ISBN : 0787985996
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author : Frances Frei
Publisher : Harvard Business Press
Page : 257 pages
File Size : 22,56 MB
Release : 2020-06-02
Category : Business & Economics
ISBN : 1633697053
"Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.
Author : Sybil Priebe
Publisher :
Page : pages
File Size : 49,17 MB
Release : 2017
Category : English language
ISBN :
"Welcome to Writing Unleashed, designed for use as a textbook in first-year college composition programs, written as an extremely brief guide for students, jam-packed with teachers' voices, students' voices, and engineered for fun."--Foreword.
Author : Sophia Moore
Publisher : Daniel O Brien
Page : 154 pages
File Size : 26,57 MB
Release :
Category : Art
ISBN :
Unlock the transformative power of annual report design with this comprehensive guide that empowers you to create visually captivating and impactful communication pieces. "The Art of Advertising: Unleashing Creativity in Advertising Design" delves into the intricacies of annual report design, equipping you with the knowledge and skills to craft visually stunning and engaging reports. From fundamental principles to cutting-edge trends, this book empowers you to harness the power of design to communicate your corporate message effectively. With a comprehensive exploration of topics such as data visualization, infographic design, branding, and stakeholder engagement, this guide offers practical insights and inspiration. Case studies, examples, and expert tips provide invaluable lessons from industry leaders. Whether you're a seasoned designer or a business professional seeking to elevate your annual reporting, this book is an indispensable resource. It will help you transform complex financial and corporate information into compelling stories that resonate with stakeholders and drive success. Invest in "The Art of Advertising" today and unlock the power of design to elevate your annual report to new heights.
Author : Keith Kelsen
Publisher : Taylor & Francis
Page : 256 pages
File Size : 37,98 MB
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 1136023852
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Author : Trivedi, Sonal
Publisher : IGI Global
Page : 454 pages
File Size : 30,31 MB
Release : 2024-07-26
Category : Business & Economics
ISBN :
Today's fast-evolving business landscape has created a significant challenge - the gap between basic scientific research and commercial innovation. Groundbreaking discoveries in laboratories need to translate into sustainable business solutions. The interplay between foundational scientific principles and their application in the commercial sphere is complex, making it difficult to bridge the gap. To tackle this problem, the book Unleashing the Power of Basic Science in Business offers a comprehensive exploration of how basic science can drive sustainable innovation in business. By bridging the gap between theory and application, this book provides a roadmap for researchers, academicians, and professionals in basic science, engineering, and management to understand and implement basic science, sustainability, and innovation in business. Through a diverse collection of chapters, readers gain insights into collaborative forces in innovation, ethical dimensions of basic science in commercial contexts, and the operationalization of commercial innovation. Unleashing the Power of Basic Science in Business guides navigating the sustainable commercialization expedition and cultivating environments for sustainable commercial success.
Author : JUBI R
Publisher : NEHAS PUBLICATIONS
Page : 367 pages
File Size : 40,24 MB
Release : 2024-01-12
Category : Business & Economics
ISBN : 819681142X
In today's dynamic and data-driven business landscape, the art and science of Business Analytics have emerged as critical tools for exploration, introspection, and informed decision-making. "Business Analytics," the book at hand, delves into the practices and competencies essential for unraveling the complexities of business performance, facilitating purposeful, intuitive, and expedient decision-making processes. The essence of Business Analytics lies in the extensive exploration of business data, aiming to extract meaningful information usable by managers across various organizational levels. This book positions Business Analytics as a catalyst for fact-based decision-making, elevating accountability in the decision-making process. It defines Business Analytics as a methodical process that involves scrutinizing and summarizing data with the explicit purpose of uncovering hidden predictive insights. This book places a particular emphasis on the science and artistry of business analytics, with a special focus on financial analytics. It not only explores the practical aspects but also lays the theoretical foundations, providing a comprehensive context for various elements of business analytics within specific business situations. A distinctive feature of this book is its commitment to showcasing the implementation of analytics by illustrating how leading companies leverage this power to enhance their investments. Acknowledging that scientific knowledge alone may not suffice for sound decision-making, the book underscores the importance of combining scientific expertise with a deep understanding of the business context and the best available information. Addressing a notable gap in existing literature, this book goes beyond traditional academic texts that predominantly concentrate on quantitative methods. Instead, it extends its reach to cover analytics for non-quantitative managers. In doing so, the book aims to equip a broader audience with the knowledge and tools necessary to harness the benefits of Business Analytics in diverse business scenarios. As you embark on this journey through the pages of "Business Analytics," you will gain insights into the transformative power of analytics in decision-making, and how it has become an indispensable asset for businesses navigating the intricacies of the contemporary corporate landscape.
Author : Dennis Snow
Publisher : John Wiley & Sons
Page : 261 pages
File Size : 44,42 MB
Release : 2009-11-16
Category : Business & Economics
ISBN : 0470503807
A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine "leadership actions" that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.
Author : Rim El Khoury
Publisher : Springer Nature
Page : 603 pages
File Size : 40,51 MB
Release :
Category :
ISBN : 3031626567
