Compassion, Inc.


Book Description

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.




Corporations Compassion Culture


Book Description

Provides guidance on creating a sustainable, inclusive, equitable, and compassionate business model that will thrive in businesses globally Diversity, equity, and inclusion programs are a must for today’s corporations, yet many corporations worldwide have failed to establish real equality in an actionable, measurable way. Corporations Compassion Culture: Leading Your Business toward Diversity, Equity, and Inclusion takes a new and more effective approach to driving equity and inclusion in the corporate world, focusing on how a culture of compassion can lead to more vibrant, higher performing teams. You’ll learn how many standard corporate activities actually damage employees’ well-being and engagement—and how to dismantle those practices. You’ll also learn how to build a new and better corporate environment that responds to all employees’ needs and meets shareholders’ demands for stability and risk mitigation. Author Keesa Schreane delivers insight into what it takes for businesses to drive real social and corporate change toward inclusion and equity, while sharing her personal story about the challenges of being a woman of color in today’s corporate environment. Through hard work, talent, and—you guessed it—compassion, she has risen to become one of today’s luminaries in the area of responsible leadership in global corporations. Business executives, HR directors, diversity and inclusion professionals, and sustainability leaders will value her direct, no-nonsense approach. Learn to: Identify behaviors, practices, and activities that may be damaging your employees’ well-being, engagement, and productivity Measure and continuously evolve culture promoting risk mitigation, reputation preservation, employee retention, customer satisfaction, and profit generation. Adopt new approaches to treat employees, customers, and shareholders compassionately and equally, and dismantle the old ways Retain the best talent and survive new realities, all while creating tremendous loyalty, innovation, and financial payoff This book will enable you to create strategies and tactics for integrating racial, cultural and gender equity, inclusion, and compassion into businesses in a way that enriches society, employees, and the corporate entity itself.




Compassionate Leadership


Book Description

Leadership is hard. How can you balance compassion for your people with effectiveness in getting the job done? A global pandemic, economic volatility, natural disasters, civil and political unrest. From New York to Barcelona to Hong Kong, it can feel as if the world as we know it is coming apart. Through it all, our human spirit is being tested. Now more than ever, it's imperative for leaders to demonstrate compassion. But in hard times like these, leaders need to make hard decisions—deliver negative feedback, make difficult choices that disappoint people, and in some cases lay people off. How do you do the hard things that come with the responsibility of leadership while remaining a good human being and bringing out the best in others? Most people think we have to make a binary choice between being a good human being and being a tough, effective leader. But this is a false dichotomy. Being human and doing what needs to be done are not mutually exclusive. In truth, doing hard things and making difficult decisions is often the most compassionate thing to do. As founder and CEO of Potential Project, Rasmus Hougaard and his longtime coauthor, Jacqueline Carter, show in this powerful, practical book, you must always balance caring for your people with leadership wisdom and effectiveness. Using data from thousands of leaders, employees, and companies in nearly a hundred countries, the authors find that when leaders bring the right balance of compassion and wisdom to the job, they foster much higher levels of employee engagement, performance, loyalty, and well-being in their people. With rich examples from Netflix, IKEA, Unilever, and many other global companies, as well as practical tools and advice for leaders and managers at any level, Compassionate Leadership is your indispensable guide to doing the hard work of leadership in a human way.




Awakening Compassion at Work


Book Description

Presenting an outline of the four necessary steps for meeting suffering with compassion, this insightful book shows how to build a capacity for compassion into the structures and practices of an organization. --




The Human Moment


Book Description

Organizations are becoming increasingly dehumanized. The move toward an AI-driven world of work means intense competition for a finite number of 'human' resources, where the pressure to perform can incite an "I'm fine" response when a colleague asks, "How are you?". Opportunities to connect authentically with or care for one other at a basic human level are diminishing, and we only know our colleagues superficially. This book argues that human connections are formed by showing vulnerability and sharing stories of suffering. Creating a culture of workplace compassion is an organizational imperative in the 21st century where suffering is hidden, stress-related absence is growing and career burnout is a recognized phenomenon. The Human Moment suggests that by encouraging cultures of compassion, organizations can help to build healtheir workplace environments.




Compassion-Driven Innovation


Book Description

This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.




Corporations Compassion Culture


Book Description

Provides guidance on creating a sustainable, inclusive, equitable, and compassionate business model that will thrive in businesses globally Diversity, equity, and inclusion programs are a must for today’s corporations, yet many corporations worldwide have failed to establish real equality in an actionable, measurable way. Corporations Compassion Culture: Leading Your Business toward Diversity, Equity, and Inclusion takes a new and more effective approach to driving equity and inclusion in the corporate world, focusing on how a culture of compassion can lead to more vibrant, higher performing teams. You’ll learn how many standard corporate activities actually damage employees’ well-being and engagement—and how to dismantle those practices. You’ll also learn how to build a new and better corporate environment that responds to all employees’ needs and meets shareholders’ demands for stability and risk mitigation. Author Keesa Schreane delivers insight into what it takes for businesses to drive real social and corporate change toward inclusion and equity, while sharing her personal story about the challenges of being a woman of color in today’s corporate environment. Through hard work, talent, and—you guessed it—compassion, she has risen to become one of today’s luminaries in the area of responsible leadership in global corporations. Business executives, HR directors, diversity and inclusion professionals, and sustainability leaders will value her direct, no-nonsense approach. Learn to: Identify behaviors, practices, and activities that may be damaging your employees’ well-being, engagement, and productivity Measure and continuously evolve culture promoting risk mitigation, reputation preservation, employee retention, customer satisfaction, and profit generation. Adopt new approaches to treat employees, customers, and shareholders compassionately and equally, and dismantle the old ways Retain the best talent and survive new realities, all while creating tremendous loyalty, innovation, and financial payoff This book will enable you to create strategies and tactics for integrating racial, cultural and gender equity, inclusion, and compassion into businesses in a way that enriches society, employees, and the corporate entity itself.




Cause for Success


Book Description

Stung by corporate scandals and media mayhem, many companies have begun integrating terms like "sustainable business," "conscious capitalism," and "ethical business" into their annual reports. Is it more corporate greenwashing or are businesses today really changing how and with whom they do business? Can corporate social responsibility become a new business standard? When it comes to implementing the kind of business strategies that create vital social and economic returns, many corporate leaders find themselves at a loss. "This is because, unlike branding or accounting, there are far too few solid industry case studies that profile the success stories and how those companies got there," says author and award-winning marketing specialist Christine Arena. Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farms and The Body Shop, Cause For Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.




Emotional Success


Book Description

Psychologist David DeSteno draws on fresh research to reveal the most effective--and least appreciated--route to achievement: our emotions.




The Biblical Blueprint for Corporate Success - Timeless Wisdom for Effective Communication


Book Description

"Dive into 'The Biblical Blueprint for Corporate Success,' a compelling exploration of effective communication principles drawn from the ageless wisdom of the Bible. This insightful guide takes readers on a journey through timeless stories and teachings, showcasing characters like Joseph, Naomi, Ruth, and Daniel as exemplary communicators. Whether you're a corporate professional, executive, or anyone aiming to foster a compassionate and ethical workplace, this book offers invaluable advice. Learn key principles such as active listening, kindness, honesty, patience, empathy, clarity, self-control, and building lasting relationships—each supported by relevant biblical verses. Seamlessly blending ancient wisdom with modern business practices, this manual provides a fresh perspective on connecting with others and thriving in today's competitive business landscape. Enhance your communication skills, overcome challenges, and build deeper connections with this essential resource."