Corporate Planning Theory and Practice
Author : David E. Hussey
Publisher : Pergamon
Page : 554 pages
File Size : 34,33 MB
Release : 1982
Category : Business & Economics
ISBN :
Author : David E. Hussey
Publisher : Pergamon
Page : 554 pages
File Size : 34,33 MB
Release : 1982
Category : Business & Economics
ISBN :
Author : David Edward Hussey
Publisher :
Page : 523 pages
File Size : 19,34 MB
Release : 1982
Category : Business planning
ISBN : 9780080258393
Author : Ulrich Pidun
Publisher : Springer
Page : 285 pages
File Size : 34,20 MB
Release : 2019-06-03
Category : Business & Economics
ISBN : 3658254262
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: • Corporate ambition and capabilities • Corporate portfolio analysis • Corporate growth and portfolio strategy • Managing and transforming the corporate profile • Corporate parenting strategy and organization • Corporate financial strategy • Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
Author : Michael John Hunt
Publisher :
Page : pages
File Size : 27,96 MB
Release : 1983
Category :
ISBN :
Author : Allen Amason
Publisher : Routledge
Page : 314 pages
File Size : 40,65 MB
Release : 2011-03-17
Category : Business & Economics
ISBN : 1135234590
Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and understand fully how to strategically manage their future firms. .
Author : Lucy Küng
Publisher : SAGE
Page : 258 pages
File Size : 40,22 MB
Release : 2008-04-11
Category : Language Arts & Disciplines
ISBN : 0857022989
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Author : Michael Brooks
Publisher : Routledge
Page : 186 pages
File Size : 12,55 MB
Release : 2019-07-09
Category : Architecture
ISBN : 1351177737
This book is recommended reading for planners preparing to take the AICP exam. In this new book, the author bridges the gap between theory and practice. The author describes an original approach-Feedback Strategy-that builds on the strengths of previous planning theories with one big difference: it not only acknowledges but welcomes politics-the bogeyman of real-world planning. Don't hold your nose or look the other way, the author advises planners, but use politics to your own advantage. The author admits that most of the time planning theory doesn't have much to do with planning practice. These ideas rooted in the planner's real world are different. This strategy employs everyday poltiical processes to advance planning, trusts planners' personal values and professional ethics, and depends on their ability to help clients articulate a vision. This volume will encourage not only veteran planners searching for a fresh approach, but also students and recent graduates dismayed by the gap between academic theory and actual practice.
Author : Alfred J. Kahn
Publisher : Russell Sage Foundation
Page : 361 pages
File Size : 49,88 MB
Release : 1969
Category : Political Science
ISBN : 1610443233
Discusses the intellectual processes involved in social planning. Professor Kahn provides critical tools for the analysis of the planning process, and shows what social planning is and can be. Clarifying the major phases in the planning process, he shows how planning can succeed or fail at any one of these stages. He examined planners in their various roles: as "neutral" technicians and as advocates, as representatives of interest groups and as public officials. The book describes both the social aspects of planning and the relationship between social and physical plans.
Author : William Dow Trotter
Publisher :
Page : 278 pages
File Size : 35,31 MB
Release : 19??
Category : Business
ISBN :
Author : Malik Ghallab
Publisher : Elsevier
Page : 665 pages
File Size : 12,46 MB
Release : 2004-05-03
Category : Business & Economics
ISBN : 1558608567
Publisher Description