Power Up Your Profits


Book Description

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.




Selling to Serve


Book Description

Accountants have it tough..... and it's getting tougher. They fulfill THE most important function of any business, which is to manage their finances. They have to ensure that they are compliant and help their clients to make better decisions about the future based on what has happened in the past. So you'd think that their clients would be singing their praises, throwing money at them for the great job that they do and bending over backwards to meet their demands. But is that the reality? Not even close. The reality is that accountants are seen as a necessity and their services aren't valued to the extent that they should be. How do I know? Because I've been doing it with brave firms of forward thinking accountants who have been bold enough to acknowledge that the world of accounting has changed; accountants who joined the profession, through wanting to provide value and who are sick of it being reduced to a necessity; accountants who are sick of putting up with crap from clients, and not getting paid enough for a service that's so challenging to deliver. So if you're ready to discover how to solve this problem... let's go.




CPA's that Sell


Book Description

Not a typical selling books, this resource assists CPAs in becoming more efficient in business development. CPAs will learn how to attract new business by effectively promoting their professional services and how to plan a successful sales call, with tips from accountants who sell every day.







CPA Firm Mergers and Acquisitions


Book Description

Chances are you’re looking to buy, sell, or merge your CPA firm. Owners at firms of all sizes are seeking solutions to fund retirements or grow their practices. And, CPA firm M&A activity is only going to increase in the coming years—new deals are announced almost daily. Fortunately, there are steps you can take right now to position you and your firm for success. Written with both buyers and sellers in mind, this comprehensive resource aims to ensure that both parties to a transaction achieve their goals. Authors and transition experts Joel Sinkin and Terrence Putney demonstrate that it is possible to arrive at a reasonable deal where retiring partners are paid a satisfying price for the practice they’ve built, remaining partners make more than they did before, and new owners take on a practice that is poised for continuing success and potential growth. Sinkin and Putney share their best advice on how to: Determine your firm’s value, Get to know your potential partner in a deal, Select a successor your clients will love, Structure alternative deals, Avoid roadblocks, Prepare a practice continuation agreement, Perform due diligence, Execute a win-win deal, and Time and plan for your transition. Each chapter concludes with an Action Agenda to help spur your planning. Plus, it includes a collection of practical tools to assist you through the process of buying, selling, or merging, including practice summary tools, an annual succession planning checklist, sample practice continuation agreement, sample client announcements, due diligence tools, and sample transition letters.







Selling Skills for CPAs


Book Description




On Your Own!


Book Description




NCI Effect


Book Description

Accounting and tax preparation are a $71.2 billion industry. The NCI EFFECT will show you how to target this market with a smart strategic plan and teach essential marketing and selling skills that will help you and/or your team build a profitable client base, close the sale, and deliver outstanding customer service that ensures your business success. When Bruce Clark founded New Clients, Inc. (NCI) almost 25 years ago, his sole mission was to offer an explosive client growth plan for accountants and CPAs. The result, simply known as the "NCI Effect" has helped facilitate success for thousands of accountants around the world. It has also provided a guide for both business and personal development. Regardless of your goals and aspirations, this book will help you achieve them, be they career, financial, personal, and more!




CPAs that Sell


Book Description

CPAs That Sell is a guide to assist CPAs in becoming more effective in business development. In today's business environment, customers need solutions to their problems - and the best companies are retraining their sales forces to provide them. CPAs That Sell takes an in-depth look at how accounting professionals are adapting to this climate and actively promoting their services.