Introduction to Psychology


Book Description




Marketing Research


Book Description




The Nurture Assumption


Book Description

Harris takes on the "experts" and boldly questions conventional wisdom of parents' role in their children's lives, asserting that it's not the home environment that shapes children, but the environment they share with their peers.




No Two Alike: Human Nature and Human Individuality


Book Description

"A display of scientific courage and imagination." —William Saletan, New York Times Book Review Why do people—even identical twins reared in the same home—differ so much in personality? Armed with an inquiring mind and insights from evolutionary psychology, Judith Rich Harris sets out to solve the mystery of human individuality.




Marketing Research


Book Description




Marketing Research


Book Description

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.




Mystery in Muscat


Book Description

'How long is she in Oman for?' 'Ten days. And then they want to take her back home.' 'Ah, yes. But she's not going back to London. They're never going to see her again!' Jamie and Taymour overhear this strange conversation near their homes in Muscat. Two men want to kill an important visitor, it seems. But who is the woman in danger? And what can the boys do to save her? Can they, their sisters Sarah and Nadine, and their Australian friend Ruth find the answer to the mystery?







Marketing Research


Book Description

Manual para la investigación del marketing destinado a estudiantes de iniciación con la finalidad de insertarlos en la asignatura y en la comprensión de los principales conceptos. Se incluyen dos caso prácticos por cada capítulo.