Author : John Brooks Cullen
Publisher : South Western Educational Publishing
Page : 0 pages
File Size : 21,36 MB
Release : 2004
Category : Globalization
ISBN : 9780324259902
Book Description
Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.