Crash Course Guide to E-zine Publishing


Book Description

Discover How YOU Can Quickly And Easily Your Own Virtual Gold Mine That Can Ram In Never-Ending Streams Of Income... Through Sending E-mails! If You Have Always Wanted To Build Your Own Media Of Influence And Own The License To Print Money At Will Without Incurring High Expenses In The Process, This Is Going To Be The Most Important Letter You Will Ever Read!




Info Product Creation Strategies


Book Description

There is a very good reason why it is called the information super-highway. Because that is exactly what the Internet is. Most people turn to the Internet for the purpose of getting answers to questions about everything you can imagine and a few things you would never want to try to imagine. They buy things and sell things...both require information. They search for ways to make money using their computers...for that they REALLY need information. They search for information about the illnesses they or their family face or they research projects for work or school. Information is THE Internet commodity that almost everybody with a computer wants - and will pay for, even if available for free. Information is the ultimate commodity and wealth goes to those there first with the timeliest information! Get this book now to get in on the Info Product Gold Rush!




CMJ New Music Monthly


Book Description

CMJ New Music Monthly, the first consumer magazine to include a bound-in CD sampler, is the leading publication for the emerging music enthusiast. NMM is a monthly magazine with interviews, reviews, and special features. Each magazine comes with a CD of 15-24 songs by well-established bands, unsigned bands and everything in between. It is published by CMJ Network, Inc.




Crash Course in Gaming


Book Description

Video games aren't just for kids anymore. This book will describe the "why" and "how" to start or expand a video gaming program in the library, including some specific examples of how to target adult and female gamer patrons. Gaming supplies more than just visual stimulation and empty entertainment; it can also promote socialization as well as the learning of both traditional and new literacies required to succeed in the modern world. Problem-solving, multi-tasking, complex decision-making on the fly, and "reading" the combination of words and graphics are vital skills for the 21st century—all of which are required to play video games. Crash Course in Gaming discusses the pros and cons of gaming, the types of games and game systems, circulating collections, and game programs. It explains how a library's video game program can—and should—do much more than simply draw younger users to the library, providing examples of how everyone from parents to senior citizens can benefit from a patron-oriented computer gaming program. The appendices also include specific games, programs, review sources, and sources for further information.




Crash Course in Collection Development


Book Description

The third edition of Crash Course in Collection Development is a must-have for librarians just entering the field and professionals in need of a refresher in effective library operations. It now covers all aspects of collection development and management - including inventory assessment, market analysis, budgeting, marketing, and customer service - in all library environments including public, academic, and school libraries. Focusing on collection development basics, it begins with information on gathering statistics and analyzing community needs to design a collection that meets user needs. It goes on to guide users in writing a collection development policy, budgeting, selecting materials, managing vendor relations, understanding the publishing industry, merchandising and promoting the collection, and handling complaints. Newly included in the third edition is a discussion of new purchasing and lending models; information for academic and school librarians; and such new trends as libraries as spaces for users, collection diversity issues, makerspaces, nontraditional collections, pop-up libraries, the digital divide, and noncirculating collections. Author Wayne Disher has once again written a practical and simple introduction to an important, complex, and evolving area of library service.




The Complete Guide to Hiring a Literary Agent


Book Description

A guide to the process of getting an agent to represent your book. Once you have found your literary agent, you will learn how to read contracts and accept offers, as well as what details your agent will take care of.




Saying Good-bye to Managed Care


Book Description

TABLE OF CONTENTS: Part 1: Can I Run My Practice without Managed Care? 1 Saying Goodbye to managed Care: How You Can Do It. 2 Are You a New Professional or Graduate Student or Are You New to Private-Pay Practice? 3 Fast-Food Psychotherapy. Part 2: All About Money. 4 Money Matters. 5 How to Ask for Money and How to Get It. Part III: Carving Your Niche and Marketing Your Services. 6 Watch Your Language! 7 Are You a Generalist, Specialist, or Both? 8 Your Path to Success: The Gold Standard. 9 Value-Added Services: Why Other Professionals Need Psychotherapists. 10 It Is Moral to Market. Part IV: Basic Tools of the Trade. 11 Stationery and Business Cards. 12 Flyers, Newsletters, Fact Sheets, and Brochures. Part V: Intermediate Tools of the Trade. 13 Speeches and Workshops. 14 web Listings and Basic Web Pages. Part VI: Advanced Tools of the Trade. 15 Press Releases, Pitch Letters, and Authoring a Book. 16 Interviewing for Print, Radio, and Television. 17 Advanced Web Sites, Virtual Groups, Online Counseling, E-zines, and Electronic Publishing. 18 Advertising. Part VII: Putting It All Together. 19 The Final Step to Success: Using What You Know to Create Your Independent Psychotherapy Practice.




Crash Course in Marketing for Libraries


Book Description

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.







PC Magazine


Book Description