Author : Artie Davis
Publisher : Charisma Media
Page : 273 pages
File Size : 47,78 MB
Release : 2013-02-05
Category : Religion
ISBN : 1616389710
Craveable is an all-out call for Christianity to return to the allure that caused the church to win the world in the first century.
Author : Paul Yeager
Publisher : Penguin
Page : 212 pages
File Size : 19,3 MB
Release : 2008-05-06
Category : Language Arts & Disciplines
ISBN : 9780399534232
By turns gleefully precise and happily contrarian, this is a highly opinionated guide to better communication. In Literally, the Best Language Book Ever, author Paul Yeager attacks with a linguistic scalpel the illogical expressions and misappropriated meanings that are so commonplace and annoying. Identifying hundreds of common language miscues, Yeager provides an astute look at the world of words and how we abuse them every day. For the grammar snobs looking for any port in a storm of subpar syntax, or the self-confessed rubes seeking a helping hand, this witty guide can transform even the least literate into the epitome of eloquence.
Author : Howard R. Moskowitz
Publisher : John Wiley & Sons
Page : 612 pages
File Size : 16,25 MB
Release : 2008-02-28
Category : Technology & Engineering
ISBN : 0470289996
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.
Author : David A. Kessler
Publisher : Rodale
Page : 354 pages
File Size : 18,76 MB
Release : 2010-09-14
Category : Health & Fitness
ISBN : 1605294578
Uncovers the influences that have conditioned people to overeat, explaining how combinations of fat, sugar, and sa
Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 864 pages
File Size : 39,61 MB
Release : 2022-10-27
Category : Business & Economics
ISBN : 1000655717
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
Author : Jeanette Hurt
Publisher : Ulysses Press
Page : 128 pages
File Size : 27,70 MB
Release : 2020-04-28
Category : Cooking
ISBN : 1646040228
Discover satisfying, healthier, low-carb and no-carb alternatives and carb substitutes for all of the best comfort food dishes, from keto-friendly pizza and mac and cheese to paleo-friendly tater tots and cauliflower fried rice, and much more! Whether it be a carb replacement or just a way to make a decadent meal a little bit healthier, cauliflower is quickly becoming one of the trendiest recipe foundations out there today. So what better way to add a healthy twist to your favorite comfort food dishes than with cauliflower? This book takes your classic guilty pleasures—from mac and cheese to brownies—and gives them a more nutritious spin thanks to delicious and nutritious cauliflower. With the full-color photographs and easy-to-follow, step-by-step instructions in this cookbook, you’ll soon discover what a versatile vegetable cauliflower is! Boost your breakfasts, lunches, dinners, and even desserts with delicious cauliflower-based recipes, including: Classic Pizza Margarita Spicy Cauliflower “Wings” with Blue Cheese Sauce Cauliflower Gnocchi Cauliflower Fried “Rice” And many more!
Author : Sam Quinones
Publisher : Bloomsbury Publishing USA
Page : 433 pages
File Size : 15,13 MB
Release : 2021
Category :
ISBN : 1635578582
Author : John Judge
Publisher : Apollo Publishers
Page : 219 pages
File Size : 43,28 MB
Release : 2019-12-17
Category : Nature
ISBN : 1948062194
From the president and CEO of the Appalachian Mountain Club comes an astounding comprehensive plan to save our planet, make the outdoors the epicenter of our communities, and commit to an active outdoor lifestyle. In The Outdoor Citizen, John Judge coins the term “Outdoor Citizen” as he delivers an urgent call to action and a remarkably persuasive argument for why we must all become citizens of the natural world, reconnecting with life's most essential foundation, nature, and defending it, embracing it, and advocating for it. Judge, an international leader in conservation stewardship, covers such topics as how to turn our cities into Outdoor Cities, with a wide range of green spaces, outdoor recreation activities, eco-friendly transportation, and sustainable food sources; how to globally transition to green energy sources; what environmental policies must be implemented and how to enact them; and how to fund a sustainable economy. At a time when we are facing an unprecedented climate crisis, the continued use of carbon emissions will lead to devastating, irreversible effects on the earth. This unique and riveting volume, brimming with expert advice and case studies, is unparalleled—a game-changer for saving our planet and an entry point into a world of healthier and happier people.
Author : Shane T. McDonald
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 10,64 MB
Release : 2016-01-15
Category : Technology & Engineering
ISBN : 1118951638
Chemesthesis are the chemically initiated sensations that occur via the touch system. Examples in the mouth include the burn of capsaicinoids in chilies, the cooling of menthol in peppermint, and the tingle of carbonation. It is physiologically distinct from taste and smell, but is increasingly understood to be just as important as these senses for their contribution to flavor, especially with the sustained growth in interest in spicy foods from around the world. Chemesthesis: Chemical Touch in Food and Eating surveys the modern body of work on chemesthesis, with a variety of contributors who are well known for their expertise on the topic. After a forward by John Prescott and an introduction by Barry Green (who originally coined the term chemesthesis 25 years ago), the book moves on to survey chemesthetic spices and address the psychology and physiology of chemesthesis; practical sensory and instrumental analysis; the interaction of chemesthesis with other chemical senses; health ramifications; and the application of chemesthesis in food. The major types of chemesthesis, including pungency/burning, cooling, tingling, nasal irritation, and numbing, are each covered in their own chapter. The book concludes with a look to the future. This is the first comprehensive book on chemesthesis since 1990, when Barry Green and his colleagues edited a volume on the perception of chemical irritants, including those in food. This new book is intended to be a vital resource for anyone interested in the sensory impact of the food we eat, including food scientists, sensory professionals, analytical chemists, physiologists, culinary scientists, and others.
Author : Sonali Ruder
Publisher : Hatherleigh Press
Page : 502 pages
File Size : 50,20 MB
Release : 2016-06-21
Category : Health & Fitness
ISBN : 1578265703
The complete guide to natural, healthy, and delicious cooking during pregnancy For any expectant mother looking to manage cravings, keep control of diet and have fun doing it, The Natural Pregnancy Cookbook is your reliable resource each step of the way. Making informed, educated decisions about what you eat during your pregnancy is essential for your baby’s health and The Natural Pregnancy Cookbook ensures that both you and your baby get the nutrition you need, while still enjoying everything you eat. In The Natural Pregnancy Cookbook, physician, chef, and mother Dr. Sonali Ruder takes the guesswork out of planning a healthy diet and presents over 125 delicious, nutritious recipes to suit any taste or palate. It is the perfect resource for expectant mothers. Expertly presented and authoritative, The Natural Pregnancy Cookbook also includes a wealth of information on eating while pregnant—from managing morning sickness and mid-day cravings, to knowing how much food is enough for you and your baby. Keeping you strong and your baby healthy takes work—and The Natural Pregnancy Cookbook makes it easy. The Natural Pregnancy Cookbook features a variety of tasty, healthy recipes including: -Baby Bump Banana Flax Bread -Berry and Ricotta Stuffed French Toast -Refrigerator Dill Pickles -Summer Zucchini and Corn Frittata -Banana Nut Health Shake -Mediterranean Shrimp Pasta -Grilled Skirt Steak with Chimichurri Sauce -Craveable Chocolate Ganache Cupcakes ...and many more!
