Crea tu Modelo de Negocio y Ajústalo al Mercado


Book Description

Este eBook es tu guía definitiva para diseñar, construir y ajustar un modelo de negocio adaptable y rentable. "Crea tu Modelo de Negocio y Ajústalo al Mercado" te brinda las herramientas necesarias para transformar una idea en un proyecto empresarial exitoso, con un enfoque práctico que te ayudará a comprender el mercado, identificar oportunidades y ajustar tu modelo a las necesidades cambiantes del entorno empresarial. Desde los fundamentos del modelo de negocio hasta estrategias avanzadas de ajuste y pivote, este libro es ideal para emprendedores que buscan convertir su visión en una empresa sólida y sostenible. Descubre cómo alinear tus objetivos con las demandas del mercado, mantente competitivo y asegúrate de que tu negocio siga evolucionando para prosperar en cualquier entorno. Con este eBook, estarás listo para construir un negocio resiliente y flexible, capaz de adaptarse y crecer en un mundo empresarial en constante cambio. ¡El éxito está al alcance de tu mano!




Tourism in National Parks and Protected Areas


Book Description

This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.







Motivational Interviewing, Second Edition


Book Description

This bestselling work has introduced hundreds of thousands of professionals and students to motivational interviewing (MI), a proven approach to helping people overcome ambivalence that gets in the way of change. William R. Miller and Stephen Rollnick explain current thinking on the process of behavior change, present the principles of MI, and provide detailed guidelines for putting it into practice. Case examples illustrate key points and demonstrate the benefits of MI in addictions treatment and other clinical contexts. The authors also discuss the process of learning MI. The volume’s final section brings together an array of leading MI practitioners to present their work in diverse settings.




On the Logic of the Social Sciences


Book Description

In this wide-ranging work, now available in paperback, Habermas presents his views on the nature of the social sciences and their distinctive methodology and concerns. He examines, among other things, the traditional division between the natural sciences and the social sciences; the characteristics of social action and the implications of theories of language for social enquiry; and the nature, tasks and limitations of hermeneutics. Habermas' analysis of these and other themes is, as always, rigorous, perceptive and constructive. This brilliant study succeeds in highlighting the distinctive characteristics of the social sciences and in outlining the nature of, and prospects for, critical theory today.




Negotiating Empire


Book Description

After the United States invaded Puerto Rico in 1898, the new unincorporated territory sought to define its future. Seeking to shape the next generation and generate popular support for colonial rule, U.S. officials looked to education as a key venue for promoting the benefits of Americanization. At the same time, public schools became a site where Puerto Rican teachers, parents, and students could formulate and advance their own projects for building citizenship. In Negotiating Empire, Solsiree del Moral demonstrates how these colonial intermediaries aimed for regeneration and progress through education. Rather than seeing U.S. empire in Puerto Rico during this period as a contest between two sharply polarized groups, del Moral views their interaction as a process of negotiation. Although educators and families rejected some tenets of Americanization, such as English-language instruction, they also redefined and appropriated others to their benefit to increase literacy and skills required for better occupations and social mobility. Pushing their citizenship-building vision through the schools, Puerto Ricans negotiated a different school project—one that was reformist yet radical, modern yet traditional, colonial yet nationalist.




Human Scale Development


Book Description

Presents a people-centred approach to development.




Soccer Empire


Book Description

When France both hosted and won the World Cup in 1998, the face of its star player, Zinedine Zidane, the son of Algerian immigrants, was projected onto the Arc de Triomphe. During the 2006 World Cup finals, Zidane stunned the country by ending his spectacular career with an assault on an Italian player. In Soccer Empire, Laurent Dubois illuminates the connections between empire and sport by tracing the story of World Cup soccer, from the Cup’s French origins in the 1930s to Africa and the Caribbean and back again. As he vividly recounts the lives of two of soccer’s most electrifying players, Zidane and his outspoken teammate, Lilian Thuram, Dubois deepens our understanding of the legacies of empire that persist in Europe and brilliantly captures the power of soccer to change the nation and the world.




Sport in Latin America and the Caribbean


Book Description

Sport in Latin America and the Caribbean is the most comprehensive overview to date of the development of modern sports in Latin America. This new book illustrates how and why sport has become a central part of the political, economic, and social life of the region and the repercussions of its role. This highly readable volume is composed of articles on a wide variety of sports-basketball, baseball, volleyball, cricket, soccer, and equestrian events-in countries and regions throughout Latin America. Broad in scope, this volume explores the definition of modern sport; whether sport is enslaving, liberating, or neutral; if sport reflects or challenges dominant culture; the attributes and drawbacks of professional versus amateur sport; and the difference between sport in capitalist and socialist nations.




Profile of Man and Culture in Mexico


Book Description

Profile of Man and Culture in Mexico, originally written in 1934, is addressed to the author’s compatriots, but it speaks to people, wherever they are, who are interested in enriching their own lives and in elevating the cultural level of their countries. And it speaks with a peculiar timeliness to citizens of the United States who would understand their neighbors to the south. Samuel Ramos’s avowed purpose is to assist in the spiritual reform of Mexico by developing a theory that might explain the real character of Mexican culture. His approach is not flattering to his fellow citizens. After an analysis of the historical forces that have molded the national psychology, Ramos concludes that the Mexican sense of inferiority is the basis for most of the Mexican’s spiritual troubles and for the shortcomings of the Mexican culture. Ramos subscribes to neither of the two major opposing schools of thought as to what norms should direct the development of Mexican culture. He agrees neither with the nationalists, who urge a deliberate search for originality and isolation from universal culture, nor with the “Europeanizers,” who advocate abandonment of the life around them and a withdrawal into the modes of foreign cultures. Ramos thinks that Mexico’s hope lies in a respect for the good in native elements and a careful selection of those foreign elements that are appropriate to Mexican life. Such a sensible choice of foreign elements will result not in imitation, but in assimilation. Combined with the nurturing of desirable native elements, it will result in an independent cultural unit, “a new branch grafted onto world culture.” Ramos finds in Mexico no lack of intelligence or vitality: “It needs only to learn.” And he believes that the future is Mexico’s, that favorable destinies await a Mexico striving for the elevation of humanity, for the betterment of life, for the development of all the national capacities.