Author : Elisabeth Doucett
Publisher : American Library Association
Page : 139 pages
File Size : 11,66 MB
Release : 2008-05-12
Category : Business & Economics
ISBN : 0838909620
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
Author : Ned Potter
Publisher : Facet Publishing
Page : 241 pages
File Size : 16,8 MB
Release : 2012-06-23
Category : Business & Economics
ISBN : 1856048063
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Author : Jake Knapp
Publisher : Random House
Page : 288 pages
File Size : 11,23 MB
Release : 2016-03-10
Category : Business & Economics
ISBN : 1473526809
A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Author : Julia Torres
Publisher : International Society for Technology in Education
Page : 153 pages
File Size : 33,15 MB
Release : 2022-09-02
Category : Education
ISBN : 1564849066
Learn how librarians can positively effect change in areas like digital equity and inclusiveness, while creating powerful programming for middle and high school students. Developing programs for learners can be an ongoing challenge for librarians – especially first-year librarians. Current books on the topic primarily focus on makerspaces or read alouds, and are aimed at elementary school grades, with a surface-level approach. This book addresses deeper issues that librarians face, while illustrating how to serve teens and tweens specifically by offering programming relevant to their lives. The authors offer practical ideas for developing effective programming through collaborating with the community to develop and implement programs, connecting programs to ISTE Standards and curriculum, and addressing curricular and socio-emotional needs. They also share practical advice on budgeting and funding to support programs, scheduling, maximizing the use of technology to aid in programming and much more. The book also explores ways library programs can have a positive impact on school culture, such as addressing the digital divide, inclusion and cultural relevance. This book: • Discusses why programming is critical and covers how to develop library programs that are inclusive, culturally relevant and beneficial for students transitioning from high school to college. • Shows how library programming aligns with American Association of School Librarians (AASL), Future Ready Librarians framework and the ISTE Standards. • Provides checklists and templates to help readers develop their own programming ideas and lesson plans. • Offers guidance on building consensus from various stakeholders and involving students, faculty and community in the development of programs. • Shares stories from librarians in K-12 and higher education, addressing how they design their programs and offer career and educational paths for students. Programming for teens and young adults is a catalyst for learning and exploration. The activities and learning experiences shared in this book will empower librarians and deepen student learning. Audience: Middle and high school librarians, tween and teen public librarians, first-year experience librarians.
Author : IglooBooks
Publisher : Igloo Books
Page : 24 pages
File Size : 38,32 MB
Release : 2021-03-02
Category : Juvenile Fiction
ISBN : 9781800227804
Enjoy your favorite stories again and again with this fantastic wall library! Packed with 24 books, plus stickers and a scene to decorate, this collection is perfect for a magical story time. Actual product is 10.67" wide by 17.28" high. Individual paperback books are 3.94" wide by 3.94" high.
Author : Laura Saunders
Publisher :
Page : 389 pages
File Size : 22,84 MB
Release : 2020
Category : Academic libraries
ISBN : 9781946011091
"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.
Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 32,30 MB
Release : 2016-01-18
Category : Design
ISBN : 1780679807
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author : Heather A. Dalal
Publisher : Rowman & Littlefield
Page : 195 pages
File Size : 49,55 MB
Release : 2017-08-01
Category : Language Arts & Disciplines
ISBN : 1442269502
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Author : Julianne T. Stam
Publisher : Bloomsbury Publishing USA
Page : 197 pages
File Size : 36,2 MB
Release : 2015-12-07
Category : Language Arts & Disciplines
ISBN :
Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.
Author : Callan Bignoli
Publisher : American Library Association
Page : 20 pages
File Size : 33,65 MB
Release : 2020-11-10
Category : Language Arts & Disciplines
ISBN : 0838949789
In the face of rapid change and an ever-widening constellation of challenges, it’s crucial for library leaders to pull back to the question of “why?” Plotting a sustainable way forward depends upon recommitting ourselves to our underlying values, such as customer service and community-building, while fostering the improvements that change makes possible. With passion, patience, and fortitude, libraries can stride confidently into the future. In this book, noted speakers and consultants Bignoli and Stara speak directly to library directors, managers, administrators, and technology staff, offering concrete guidance on setting or resetting strategic priorities. Taking an interconnected and specific approach to planning for and strengthening the library environment as a whole, their book discusses why libraries should embrace change as a fundamental part of library life; explores how to harness rapid change to provide more responsive, user-centered library service; addresses the ways in which libraries straddle the physical and the digital, in areas such as service provision and collections, illuminating how they overlap and can be improved using similar philosophies; presents both a comprehensive overview of library technologies as well as related team and change management advice, all grounded in user experience principles; shows how the concepts of sustainability and flexibility apply to physical space planning and design, from furniture selection and arrangement to infrastructure; and provides sound guidance on project management, problem solving, preparing for future challenges, personal reflection and self-care, and other leadership topics.
