Creative Campaigning


Book Description

Ronald Reagan started it, back in 1977. George Bush perfected the art in 1988. In the 1980s and 1990s, Democrats as well as Republicans running for president (or thinking of doing so), have followed Reagan's lead in establishing precandidacy PACs as a way of raising more money faster, without the regulatory rigors laid down by Congress and the Federal Election Commission. Marshalling years of experience on the campaign trail, Anthony Corrado has documented for the first time the fundraising and spending patterns of presidential candidates who feel forced to circumvent the system in order to amass enough funds to mount a contemporary presidential campaign. He shows how a variety of factors—contribution limits, the delegate selection process, expenditure ceilings, and costly campaign strategies—have combined to push candidates to establish PACs to raise and spend money on campaign activities well in advance of an official declaration to run. These lofty-sounding organizations—such as Bush's "Fund for America's Future" and Gephardt's "Effective Government Committee"—operate as "shadow campaigns" throughout the nomination process and often live on beyond the candidate's formal bid for office. The year 1992 is a special case in presidential election year history because of the strong Bush incumbency, a reluctant Democratic challenge, and a series of foreign policy crises. Corrado explains why precandidacy PACs persist and how they are likely to grow (in number and clout) if an array of bold new reform measures is not implemented prior to the next open presidential election in 1996. After showing how the Federal Election Campaign Act not only permits but in fact inspires presidential candidates to break the laws governing campaign finance, Corrado points out how, ironically, less regulation may yield greater compliance and a more effective nomination process in the 1990s and beyond.




Campaign It!


Book Description

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.




Ad Campaign and its Management


Book Description

This book titled "Ad Campaigns and Its Management' is a masterpiece for budding managers and students of advertising and marketing. It highlights the various means through which the organization can enhance the effectiveness of ad campaigns for obtaining sales leads. It also discusses various challenges and how to address them in the field of promotions. This book will be an asset for those who want to make their carriers in the advertising and marketing fields.




The Advertising Concept Book


Book Description

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College




Miss Paul and the President


Book Description

"Robbins makes clear for a quite young audience through both main narration and endnote that there were very specific obstacles that had to be overcome to extend the vote to women, and winning the endorsement of the president was a vital first step." --The Bulletin of the Center for Children's Books "A perfect introduction to a notable woman and her fight for a woman’s right to vote." --School Library Journal Cast your vote for Alice Paul! The story of a tireless suffragette and the president she convinced to change everything. When Alice Paul was a child, she saw her father go off to vote while her mother had to stay home. But why should that be? So Alice studied the Constitution and knew that the laws needed to change. But who would change them? She would! In her signature purple hat, Alice organized parades and wrote letters and protested outside the White House. She even met with President Woodrow Wilson, who told her there were more important issues to worry about than women voting. But nothing was more important to Alice. So she kept at it, and soon President Wilson was persuaded. Dean Robbins and illustrator Nancy Zhang bring the unsung hero to vivid life and show young voters-to-be how important it is to never back down from a cause you believe in!




Campaigning for Justice


Book Description

A study of strategies implemented in local, regional, and international human rights campaigns elucidating how advocates were able to achieve their goals. Advocates within the human rights movement have had remarkable success establishing new international laws, securing concrete changes in human rights policies and practices, and transforming the terms of public debate. Yet too often, the strategies these advocates have employed are not broadly shared or known. Campaigning for Justice addresses this gap to explain the “how” of the human rights movement. Written from a practitioner’s perspective, this book explores the strategies behind some of the most innovative human rights campaigns of recent years. Drawing on interviews with dozens of experienced human rights advocates, the book delves into local, regional, and international efforts to discover how advocates were able to address seemingly intractable abuses and secure concrete advances in human rights. These accounts provide a window into the way that human rights advocates conduct their work, their real-life struggles and challenges, the rich diversity of tools and strategies they employ, and ultimately, their courage and persistence in advancing human rights. Praise for Campaigning for Justice “This book is a gold mine. A terrific resource not only for those just entering human rights work, but also for those with years of experience.” —Jody Williams, Nobel Peace Prize Laureate, Co-founder, International Campaign to Ban Landmines “A singular contribution that will be indispensable for those interested in advocacy and human rights.” —Elazar Barkan, Director, Institute for the Study of Human Rights, Columbia University “Addressing the critical question of how human rights organizations actually do their work, this book has a currency that is needed right now.” —Barbara Frey, Director, Human Rights Program, University of Minnesota “A vivid testament to the lives of human rights activists, including Becker’s own, as advocates and courageous fighters for the rights of others.” —Radhika Coomaraswamy, Former Special representative to the Secretary General for Children and Armed Conflict, United Nations




Advertising and Promotion


Book Description

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers







Creative Advertising


Book Description




Advanced Introduction to Advertising


Book Description

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?