For Others


Book Description

In 1852, six Brothers of the Christian Schools, following in the tradition of their founder St. John Baptist de La Salle, gave up all they had and travelled to the Far East to bring education to the poor. They landed in Singapore and established the second school of the La Salle Brothers in this region. Their unparalleled approach to education saw an astronomical rise in student numbers and reputation. For years, St. Joseph's Institution has been an icon of Singapore's history, grooming many of its leaders.An earlier book Men for Others by Warren Fernandez celebrates the first generation of post-independence leaders. In the same spirit, this edition honours some of those who have taken on the mantle of service leadership for the next generation of Singaporeans. Inspiring alumni featured in this edition include Gerard Ee, Justice Chan Seng Onn, Teo Hock Seng, and Peter Seah. This book commemorates the 165th anniversary of the Christian Brothers in Singapore by showing that the mission of those first Brothers is well alive, 165 years on.




In Short


Book Description

This work looks at the history of the short film and its current role. It focuses on contemporary short-film producers and directors, and its role as a training opportunity for new talent. It also covers issues of distribution, funding, exhibition, festivals, training and publications.




Creative Circle honours


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Advertisers Weekly


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Animation Masterclasses: From Pencils to Pixels


Book Description

Today, it is commonly believed that if you learn software, you can become an animator. Yet nothing could be further from the truth. Master animators are trained and not born. Software, as is the humble pencil, is merely yet another tool through which an animator can apply their knowledge. However, neither software nor pencils give you that knowledge, nor do they do the work for you. If you place a fully trained master animator on a computer, or give them a pencil, they’ll astound you with their mastery. However, if you put a nontrained animator on a computer, all you will have is a technician creating moving objects ・ as you’ll see all over YouTube and other video platforms. This book teaches you exactly how to become a Master Animator ・ whether you ultimately plan to use pencils, computers, drawing tablets or rigged characters. It’s a complete course in its own right, being a collection of 48 masterclasses gleaned from the author’s 50 years of experience of top-level animating, teaching and filmmaking. It will also train you in the value and application of observational gesture drawing. This book of masterclasses by a master of the art, Tony White, is entirely designed to be THE definitive reference book for students learning how to make things move really well ・ as well as how to create films once you know how to do so. A book for everyone: For home-based, self-study students: It is a perfect manual to take you from raw beginner to proven animated filmmaker. For full-time students: It is an ideal companion to supplement your full-time educational studies, which, no doubt, is overly based on software technology. For current animation professionals: It is a comprehensive archive of animation tips and techniques that will enable you to take your work to the next level. For current animation educators and instructors: It is a book that can be the ultimate curriculum and study program, enabling your own students to become the master animators of today and tomorrow.




CA Magazine


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Communication Arts


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Advertising in Tourism and Leisure


Book Description

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.




Commercial Breaks


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Power and Politics at the Seaside


Book Description

The seaside is the 20th century's pre-eminent global tourism site and this work examines political and power relations in modern seaside resort development. As an historical study of seaside tourism in Devon - England's most popular domestic holiday desitination - it reveals the complex interplay between ideology, class and power and the comsumption of landscape and place.