Creative Stars


Book Description

A fresh and insightful guide to using astrology to nurture the creative spirit. Few aspects of life are as mysterious, or as rewarding, as expressing our creativity, in whatever form it takes. Writing, painting, dancing, designing, acting, inventing, teaching—these and other creative pursuits require courage, determination, and visions, qualities that can be elusive, for beginners and professionals alike. Astrologer and writer Trish MacGregor offers more than words of encouragement; after years of astrological study and practice, she delivers concrete advice, meditations, and exercises to help each of us find and develop our creative voice. Covering Sun, Moon, Ascendant, and Jupiter signs as well as the houses and other aspects of an astrological chart. Creative Starts paints a new picture of astrology as a system for understanding our natural creative strengths and challenges. With the insights in this wise and supportive book, we can learn to summon the muse, quiet the inner critic, develop clarity, work through blocks, conquer burnout and self-doubt, and connect more deeply with the ever-renewing force of our own creativity.




Creative Stars


Book Description

A longtime astrologer and veteran author and novelist brings together fascinating insights and useful observations about the role astrology plays in nurturing courage, determination, and vision, as well as the inhibiting influences of fear, competition, perfectionism, and other blocks.




Hearings


Book Description




Adland


Book Description

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.







Advertising and Promotion


Book Description

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers




The Creative Priority


Book Description

How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.




Messy Maths


Book Description

In Messy Maths: A Playful, Outdoor Approach for Early Years, Juliet Robertson offers a rich resource of ideas that will inspire you to tap into the endless supply of patterns, textures, colours and quantities of the outdoors and deepen children's understanding of maths through hands-on experience. Juliet believes being outside makes maths real. In the classroom environment, maths can seem disconnected from everyday reality but real maths is really messy. Lots of outdoor play and engaging activity along the way is a must, as being outside enables connections to be made between the hands, heart and head, and lays the foundations for more complex work as children grow, develop and learn. Following on from the success of Dirty Teaching (ISBN 978-178135107-9), Messy Maths reimagines the outdoor space through a mathematical lens providing a treasure trove of suggestions that will empower you to blend outdoor learning into your teaching practice. It is not a 'how to' guide, but rather an easy-to-use reference book replete with ready-to-use games and open-ended ideas designed to help children become confident and skilled in thinking about, using and exploring abstract mathematical concepts as they play outside. Many of these ideas and activities are also beautifully displayed in full-colour photographs throughout the book, making it even easier to jump straight into outstanding outdoor learning opportunities. Topics covered include: general advice; exploring numbers; number functions and fractions; money; measurement; time; pattern; shape and symmetry; position, direction and movement; data handling; routines; and the mathematical garden. Each chapter features a section on topic-specific vocabulary and expressions to help you integrate terminology into each area of study, while suggestions for embedding maths into routines are also provided to assist in the development of creative, progressive and flexible approaches to everyday situations. Messy Maths is suitable for early years educators (of ages 3 to 6) who want to shake up their usual classroom practice and make the most of any outdoor space - whether this be a nursery, playgroup, child-minder's back garden or a nature kindergarten as a context for maths. Messy Maths has been named the Gold Winner in the Mathematics category of the Nursery World Equipment & Resources Awards 2019. Messy Maths has been named the Silver Winner in the Outdoor Play category and Professional Books (and authors) category of the Nursery World Equipment & Resources Awards 2019. Messy Maths was a 2017 Foreword INDIES Finalist in the Education category. Messy Maths has been named a 'Gold Winner' in the IBPA Benjamin Franklin Awards 2018 in the Education category. Messy Maths is a finalist in the 2018 Education Resources Awards in the Educational Book Award category.




Leonardo the Florentine


Book Description




The Creative Fight


Book Description

Creativity is not a gift for a select few, but an ongoing process of growth and self-realization available to anyone who puts in the effort to pursue the spark. In this book, Chris Orwig offers a unique perspective on the creative process, showing you how to find meaning in your work, be inspired, and discover the life for which you were designed. With thoughtful and engaging chapters such as “Keep the Edges Wild,” “Einstein’s Game of Connect the Dots,” and “Grit and Glory,” Chris presents each concept through personal examples—his own and others’—showing how to live a more creative and meaningful life. Drawn from his 12 years as a faculty member at the prestigious Brooks Institute as well as his experience leading creative inspiration and photography workshops and speaking on global stages, Chris’s stories are designed to teach you how to discover your own creative voice. Each chapter includes exercises to help you incorporate what you’ve learned and connect the topics directly to your own experience. Features the friendly, approachable voice of Chris Orwig, whose photography, teaching, and speaking have inspired countless aspiring amateurs and professionals alike Includes exercises in every chapter to help you put the concepts you learned into practice Offers an elegant design filled with the author’s original photographs captured to visually support the ideas discussed in the book For resources and inspiration, check out the book's companion site, thecreativefight.com.