Creativity As an Exact Science


Book Description

Proposes a new 'technology of creativity' in which inventive thinking is seen as an organized & highly effective process which we can control. For those in computer-related fields.




Inventive Thinking through TRIZ


Book Description

This is the second edition of the successful and practical introduction to TRIZ (Theory of Innovative Problem Solving) - a strategy and method for breaking out of rigid thought patterns to achieve truly creative engineering solutions. This book continues the theme of algorithmic development and shows how to put TRIZ into action. It will be of use to development engineers and planners in modern technology, enabling readers to search for and find solutions efficiently.




Creativity in Product Innovation


Book Description

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.




The Psychology of Creative Performance and Expertise


Book Description

This much-needed book introduces readers to the related fields of expertise, creativity, and performance, exploring our understanding of the factors contributing to greatness in creative domains. Bringing together research from the fields of creativity and expertise, it provides fresh insights for newcomers and seasoned scholars alike with its approachable guide to the multidimensional complexities of expertise development. It transcends traditionally studied fields such as chess, sports, and music, instead exploring the intersection of expertise with creativity and the performing arts. Dedicated applied chapters cover eight fields, including mind-games, music, dance, creative writing, acting, art, and STEM. The book also examines the facilitators of creative performance, including aesthetic sensitivity, creativity, and mental imagery, as well as the obstacles to performance, such as burnout, procrastination, and gender-related challenges. The book concludes by engaging with pressing issues facing expertise, including the impact of AI. Student-friendly pedagogy is featured throughout, including 'Spotlight on...', 'Check it out...', and 'Consider this...' boxes to position material within context and engage students' learning. Whether revealing how an actor brings their part to life, how writers conjure up their storylines and vibrant characters, or what lies behind scientific invention, The Psychology of Creative Performance and Expertise offers a fascinating insight into the multifaceted journey towards achieving creative excellence. This is a valuable resource for final-year undergraduate and postgraduate students, and scholars across a range of disciplines, including expertise or skill acquisition, the psychology of performance, and creativity.




Creative Thinking And Problem Solving


Book Description

A practical new book for scientists, engineers, project leaders, and others working in the technical fields. The book adds depth, "how-to", and success to your creative thinking and problem solving. This book will allow you to sharpen your creative edge, giving you better problem solving skills. Whether you are a scientist working on breakthrough research, an engineer on the forefront of product development, or a project manager forging teams to reach and exceed goals, this new book gives you the fundamentals and advanced techniques of creative thinking to break new ground and reach higher levels of excellence.




Research and Development Management in the Chemical and Pharmaceutical Industry


Book Description

Mastering management skills is hard to achieve by newcomers starting their careers in the chemical industry. The message coming from there is that good chemists swiftly have to become good managers if they are to survive and progress in today's competitive climate. This book is designed to help guide younger R & D chemists to ways in which they can quickly evolve skills which are built around three factors - people, knowledge and time. It covers the management of scientific personnel, management within a variety of R & D organisational structures, creating a climate of innovation, the management of projects including the time management and communication aspects of the job. The author, Peter Bamfield, is now working as a consultant. Due to his long experience in the chemical industry, he was elected President of the Royal Society of Chemistry's Industrial Affairs Division. This second edition of the book has been revised and updated to take recent global developments and restructuring in the chemical industry into account, as well as the rising importance of information technology in management.




The Elgar Companion to Innovation and Knowledge Creation


Book Description

This unique Companion provides a comprehensive overview and critical evaluation of existing conceptualizations and new developments in innovation research. It draws on multiple perspectives of innovation, knowledge and creativity from economics, geography, history, management, political science and sociology. The Companion brings together leading scholars to reflect upon innovation as a concept (Part I), innovation and institutions (Part II), innovation and creativity (Part III), innovation, networking and communities (Part IV), innovation in permanent spatial settings (Part V), innovation in temporary, virtual and open settings (Part VI), innovation, entrepreneurship and market making (Part VII), and the governance and management of innovation (Part VIII).




Biomedical Engineering: Concepts, Methodologies, Tools, and Applications


Book Description

Technological tools and computational techniques have enhanced the healthcare industry. These advancements have led to significant progress and novel opportunities for biomedical engineering. Biomedical Engineering: Concepts, Methodologies, Tools, and Applications is an authoritative reference source for emerging scholarly research on trends, techniques, and future directions in the field of biomedical engineering technologies. Highlighting a comprehensive range of topics such as nanotechnology, biomaterials, and robotics, this multi-volume book is ideally designed for medical practitioners, professionals, students, engineers, and researchers interested in the latest developments in biomedical technology.




Online Learning for STEM Subjects


Book Description

The Global Collaboration initiatives related in this book are examples of how educators have experimented with different mechanisms to provide science, technology, engineering and mathematics (STEM) education programmes through information and communication technologies. In many cases, these programmes have looked at the allied personal communication and collaboration skills that students of these subjects also need: the so-called STEM+ curriculum. In particular, these approaches to STEM+ provision show how the internationalization of education can be made more effective and accessible through the exploitation of collaborative technologies and non-traditional pedagogies. The approaches address the following themes: technologies for distance learning and collaboration pedagogies for online learning remote communication and collaboration An international perspective is made possible within the book through the inclusion of authors from North America, Europe and Asia. These authors present case studies from technology-enhanced learning projects over the past six years.




Wiley International Encyclopedia of Marketing, 6 Volume Set


Book Description

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing