Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach


Book Description

In the era of the metaverse, a big challenge permeates the digital landscape—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.







Global Perspectives on Social Media Influencers and Strategic Business Communication


Book Description

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.




New Business Frontiers in the Metaverse


Book Description

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.




Internationalization of Sport Events Through Branding Opportunities


Book Description

Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more.




Sensible Selling Through Sensory Neuromarketing


Book Description

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.




Green Transition Impacts on the Economy, Society, and Environment


Book Description

The challenge of achieving sustainability is complex and multifaceted, with varying approaches and policies across different countries and industries. This lack of universal standards poses a significant obstacle to the global transition towards a sustainable future. The COVID-19 pandemic has further exacerbated these disparities, highlighting the urgent need for cohesive and practical sustainability strategies. What sets Green Transition Impacts on the Economy, Society, and Environment apart is its comprehensive and unique solution to this pressing issue, offering a unified framework for sustainability that can be applied across diverse contexts. By gathering insights and approaches from researchers worldwide, this book provides a holistic view of sustainability, addressing critical issues such as climate change, energy security, and social responsibility. It offers practical solutions and case studies demonstrating effective strategies for achieving sustainability goals. Through this approach, the book aims to equip policymakers, practitioners, and researchers with the knowledge and tools needed to navigate the complexities of sustainability in the 21st century.




Impact and Potential of Machine Learning in the Metaverse


Book Description

In the digital landscape, the Metaverse emerges as a frontier of boundless possibilities. Yet, its potential remains largely untapped. The pressing challenge lies in harnessing the power of machine learning to navigate this uncharted territory, where virtual reality, augmented reality, and immersive technologies converge to redefine human interaction and experience. Impact and Potential of Machine Learning in the Metaverse offers a comprehensive examination of how machine learning techniques can shape the future of the Metaverse. This advanced work addresses key domains such as healthcare, education, gaming, and beyond. By delving into topics like digital twins in healthcare and blockchain-enabled security, the book not only sheds light on advancements but also confronts challenges head-on, inspiring scholars to explore new research directions and interdisciplinary collaborations. Through real-world case studies and practical applications, readers gain actionable insights into leveraging machine learning for transformative impact in the Metaverse.




Navigating Intellectual Property Challenges in Tourism


Book Description

Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.




Unleashing the Power of Basic Science in Business


Book Description

Today's fast-evolving business landscape has created a significant challenge - the gap between basic scientific research and commercial innovation. Groundbreaking discoveries in laboratories need to translate into sustainable business solutions. The interplay between foundational scientific principles and their application in the commercial sphere is complex, making it difficult to bridge the gap. To tackle this problem, the book Unleashing the Power of Basic Science in Business offers a comprehensive exploration of how basic science can drive sustainable innovation in business. By bridging the gap between theory and application, this book provides a roadmap for researchers, academicians, and professionals in basic science, engineering, and management to understand and implement basic science, sustainability, and innovation in business. Through a diverse collection of chapters, readers gain insights into collaborative forces in innovation, ethical dimensions of basic science in commercial contexts, and the operationalization of commercial innovation. Unleashing the Power of Basic Science in Business guides navigating the sustainable commercialization expedition and cultivating environments for sustainable commercial success.