Author : Alan B. Albarran
Publisher : Edward Elgar Publishing
Page : 207 pages
File Size : 17,45 MB
Release : 2019-12-27
Category : Business & Economics
ISBN : 1788119061
Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.
Author : Alan Albarran
Publisher : Routledge
Page : 476 pages
File Size : 10,51 MB
Release : 2018-04-27
Category : Business & Economics
ISBN : 1351747533
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Author : Robert G Picard
Publisher : Edward Elgar Publishing
Page : 417 pages
File Size : 34,54 MB
Release : 2015-02-27
Category : Business & Economics
ISBN : 0857938894
Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
Author : Ramanan Laxminarayan
Publisher : Springer Science & Business Media
Page : 327 pages
File Size : 37,55 MB
Release : 2012-08-14
Category : Business & Economics
ISBN : 9400748396
The book examines applications in two disparate fields linked by the importance of valuing information: public health and space. Researchers in the health field have developed some of the most innovative methodologies for valuing information, used to help determine, for example, the value of diagnostics in informing patient treatment decisions. In the field of space, recent applications of value-of-information methods are critical for informing decisions on investment in satellites that collect data about air quality, fresh water supplies, climate and other natural and environmental resources affecting global health and quality of life.
Author : Markus Kick
Publisher : Springer
Page : 196 pages
File Size : 46,98 MB
Release : 2015-02-19
Category : Business & Economics
ISBN : 3658088370
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
Author : Karin Wahl-Jorgensen
Publisher : Routledge
Page : 654 pages
File Size : 21,70 MB
Release : 2019-06-20
Category : Business & Economics
ISBN : 1351683144
This second edition of The Handbook of Journalism Studies explores the current state of research in journalism studies and sets an agenda for future development of the field in an international context. The volume is structured around theoretical and empirical approaches to journalism research and covers scholarship on news production; news content; journalism and society; journalism and culture; and journalism studies in a global context. As journalism studies has become richer and more diverse as a field of study, the second edition reflects both the growing diversity of the field, and the ways in which journalism itself has undergone rapid change in recent years. Emphasizing comparative and global perspectives, this new edition explores: Key elements, thinkers, and texts Historical context Current state of the field Methodological issues Merits and advantages of the approach/area of study Limitations and critical issues of the approach/area of study Directions for future research Offering broad international coverage from world-leading contributors, this volume is a comprehensive resource for theory and scholarship in journalism studies. As such, it is a must-have resource for scholars and graduate students working in journalism, media studies, and communication around the globe.
Author : Stefan Berger
Publisher : Springer Nature
Page : 279 pages
File Size : 11,58 MB
Release : 2019-10-18
Category : History
ISBN : 3030239497
This edited collection examines the multi-faceted phenomenon of transparency, especially in its relation to social movements, from a range of multi-disciplinary viewpoints. Over the past few decades, transparency has become an omnipresent catch phrase in public and scientific debates. The volume tracks developments of ideas and practices of transparency from the eighteenth century to the current day, as well as their semantic, cultural and social preconditions. It connects analyses of the ideological implications of transparency concepts and transparency claims with their impact on the public sphere in general and on social movements in particular. In doing so, the book contributes to a better understanding of social conflicts and power relations in modern societies. The chapters are organized into four parts, covering the concept and ideology of transparency, historical and recent developments of the public sphere and media, the role of the state as an agent of surveillance, and conflicts over transparency and participation connected to social movements.
Author : Alan B. Albarran
Publisher : Psychology Press
Page : 747 pages
File Size : 33,43 MB
Release : 2006
Category : Business & Economics
ISBN : 0805850031
This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
Author : Daphne R. Raban
Publisher : Edward Elgar Publishing
Page : 579 pages
File Size : 30,20 MB
Release : 2024-03-14
Category : Business & Economics
ISBN : 1802203966
The Elgar Companion to Information Economics dexterously navigates this interdisciplinary field of research which celebrates the crucial contribution of information to decision making, market dynamics, and economic well-being. Offering a wealth of conceptual analysis, this erudite Companion embarks on an intellectual journey exploring the fundamentals of information economics. This title contains one or more Open Access chapters.
Author : David VanHoose
Publisher : Taylor & Francis
Page : 497 pages
File Size : 50,50 MB
Release : 2011-03-18
Category : Business & Economics
ISBN : 1136821813
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.
