Author : Bryan Foss
Publisher : Kogan Page Publishers
Page : 724 pages
File Size : 37,13 MB
Release : 2002
Category : Business & Economics
ISBN : 9780749436964
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
Author : Federico Rajola
Publisher : Springer Science & Business Media
Page : 187 pages
File Size : 23,69 MB
Release : 2014-07-08
Category : Business & Economics
ISBN : 3642355544
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale. In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective. He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems. .
Author : Federico Rajola
Publisher : Springer Science & Business Media
Page : 177 pages
File Size : 44,71 MB
Release : 2013-03-19
Category : Business & Economics
ISBN : 3540247181
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
Author : Dr. Antony Joseph K & Dr. Gabriel Simon Thattil
Publisher : Lulu Publication
Page : 299 pages
File Size : 17,22 MB
Release : 2021-07-01
Category : Art
ISBN : 1008962902
Achieving and sustaining growth in banking business is a herculean task, but it can be successfully done, if the focus is on customers. With hot winds of competition blowing across the banking industry in India, developing an emotionally close, symbiotic relationship with customers has become highly important than ever before. Any bank that wishes to grow in the size of its business or improve its profitability must consider the challenges surrounding its customer relationships (Watson, 2004)2. Banks now have realized that, of all the problems the business can have, the loss of established customers is one of the most serious. Hence, banks have come out with innovative measures to satisfy their present customers, acquire new ones, and at the same time adopt procedures to win back the lost customers. Customers’ expectations regarding quality, service and value are ever escalating, and hence, a banker can build good relationship with its customers only if it is able to understand their needs and desires. Customer relationship management philosophy, if properly implemented, will enable the banker to develop long-lasting relationship by developing trust and emotional bonding through personalized communication, sharing of values and goals and personalized communication.
Author : Dr. Shilpa S. Chadichal Archers & Elevators Publishing House Bangalore –
Publisher : Archers & Elevators Publishing House
Page : 143 pages
File Size : 31,73 MB
Release :
Category : Antiques & Collectibles
ISBN : 8119653432
Author : Farrukh Khan
Publisher : Lulu.com
Page : 152 pages
File Size : 25,17 MB
Release :
Category :
ISBN : 0557719046
Author : Peter Cheverton
Publisher : Kogan Page Publishers
Page : 356 pages
File Size : 40,91 MB
Release : 2004
Category : Business & Economics
ISBN : 9780749441876
Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted by the huge up-take for his KAM Masterclass seminars and workshops from sales and marketing people in FS companies all over the world. It follows a similar structure to the original book, but offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe. Compiled from original in-depth research and interviews, the book is divided into seven parts and is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during, and after' guide to practical implementation. With areas covered such as the changing environment in financial services; the buying process; competitor replacement strategies; identifying key accounts; meeting the customer's needs; E-commerce and the Internet; and management of non key accounts, this book is a must-have for anyone working or studying in this field.
Author : Peter Cheverton
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 37,34 MB
Release : 2004-11-03
Category : Business & Economics
ISBN : 0749448857
Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted by the huge up-take for his KAM Masterclass seminars and workshops from sales and marketing people in FS companies all over the world. It follows a similar structure to the original book, but offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe. Compiled from original in-depth research and interviews, the book is divided into seven parts and is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during, and after' guide to practical implementation. With areas covered such as the changing environment in financial services; the buying process; competitor replacement strategies; identifying key accounts; meeting the customer's needs; E-commerce and the Internet; and management of non key accounts, this book is a must-have for anyone working or studying in this field.
Author : Dr. Shailja Pal
Publisher : Ashok Yakkaldevi
Page : 247 pages
File Size : 48,53 MB
Release : 2022-08-25
Category : Art
ISBN : 1387699121
Banks have always played an essential space in the country's prosperity. They impersonate a valuable role in the evolution of the enterprise and commerce. They are serving not barely as of the guardian of the country's economic health but additionally a country's reserves, vital for the nations' economic expansion. The ubiquitous function of commercial banks is to render financial assistance to the overall society and industry, securing economic and social resistance and sustainable extension of the economy. Commercial Bank in India comprises the State Bank of India (SBI) and its subsidiaries, nationalised banks, international banks and additional scheduled retail banks, regional rural banks and non-scheduled retail banks (Kalpana & Rao, 2017). Banks expedite business both inside and outside the nation by admitting and discounting of bills of exchange. Banks also increase the mobility of capital in a country like India, which is still in the initial stages of economic development. A well-organised banking system is the need of the day. Commercial banks are the most effective way to generate the credit flow of money in markets.
Author : Suresh Padmalatha
Publisher : Pearson Education India
Page : 624 pages
File Size : 16,75 MB
Release : 2011-09
Category :
ISBN : 9788131730942
The dynamic banking and financial services environment in the country calls for prudent decision making under pressure. Management of Banking and Financial Services provides students and practitioners with a thorough understanding of managerial issues in the banking and financial services industry, enabling them to evaluate the overall organisational impact of their decisions. The first section of the book focuses on the basic concepts of banking and financial services, and the other sections explain how these concepts are applied in the global banking environment as well as in India. In addition to presenting the big picture of the banking and financial services industry, the book also provides useful tips on the trade-off between risk and return.
