› › Crm In Real Time

CRM in Real Time

Author : Barton J. Goldenberg

Publisher : Information Today, Inc.

Page : 388 pages

File Size : 48,54 MB

Release : 2008

Category : Business & Economics

ISBN : 9780910965804

Get eBook

Book Description

This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.



The Definitive Guide to Social CRM

Author : Barton J. Goldenberg

Publisher : Pearson Education

Page : 273 pages

File Size : 38,21 MB

Release : 2015

Category : Business & Economics

ISBN : 0134133900

Get eBook

Book Description

Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve.



The Real-Time Contact Center

Author : Donna Fluss

Publisher : Amacom

Page : 241 pages

File Size : 38,30 MB

Release : 2005

Category : Business & Economics

ISBN : 0814414435

Get eBook

Book Description

"The Real-Time Contact Center" is a practical guide to building a service infrastructure that will simultaneously exceed customers' expectations and build revenues.



Real-Time Marketing and PR

Author : David Meerman Scott

Publisher : John Wiley & Sons

Page : 259 pages

File Size : 17,75 MB

Release : 2010-10-05

Category : Business & Economics

ISBN : 0470930179

Get eBook

Book Description

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!



Customer Relationship Management

Author : Francis Buttle

Publisher : Routledge

Page : 495 pages

File Size : 24,20 MB

Release : 2009

Category : Business & Economics

ISBN : 1856175227

Get eBook

Book Description

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.



Customer Relationship Management

Author : Judith W. Kincaid

Publisher : Prentice Hall Professional

Page : 512 pages

File Size : 49,75 MB

Release : 2003

Category : Business & Economics

ISBN : 9780130352118

Get eBook

Book Description

An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.



The The Art of CRM

Author : Max Fatouretchi

Publisher : Packt Publishing Ltd

Page : 361 pages

File Size : 30,53 MB

Release : 2019-05-22

Category : Computers

ISBN : 1789531233

Get eBook

Book Description

This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches



Enabling Real-Time Business Intelligence

Author : Malu Castellanos

Publisher : Springer

Page : 181 pages

File Size : 30,96 MB

Release : 2010-07-23

Category : Computers

ISBN : 3642145590

Get eBook

Book Description

In today’s competitive and highly dynamic environment, organizations need new so- tions to enable them to solve modern business problems and to make decisions using integrated, trustworthy, and up-to-date data. Modern real-time enterprises need to act on events as they happen. They need new, easy-to-use intelligent solutions capable of analyzing heterogeneous real-time enterprise data to provide insight and actionable information at the right time. To enable real-time enterprises, we need fundamental advancements in the science and engineering that underlie intelligent information management including: the management of streaming data; the modeling, analysis and management of unstructured data; along with the integrated use of unstructured, se- structured, and structure data. We need new models and paradigms that raise the level of abstraction used in such critical technologies as ETL, data warehousing, and event and business process modeling. The series of BIRTE workshops aims to provide a forum to discuss and advance the foundational science and engineering required to enable real-time business intel- gence and the novel applications and solutions that build on these foundational te- niques. Following the success of our first workshop, BIRTE 2006, held in Seoul, Korea, in conjunction with VLDB 2006, and our second workshop, BIRTE 2008, held in Auckland, New Zealand, with VLDB 2008, our third workshop was held in Lyon, France on August 24, 2009 with VLDB 2009.



Customer Relationship Management

Author : Srivastava Mallika

Publisher : Vikas Publishing House

Page : 368 pages

File Size : 22,47 MB

Release :

Category : Business & Economics

ISBN : 9325974118

Get eBook

Book Description

With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM. The book can serve as a guide for deploying CRM in an organization stating the critical success factors. KEY FEATURES • Basic concepts of CRM and environmental changes that lead to CRM adoption • Technological advancements that have served as catalyst for managing relationships • Customer strategy as a necessary and important element for managing every successful organization • CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction • The concept of customer loyalty management as an important business strategy • The role of CRM in business market • The importance of people factor for the organization from the customer's perspective • Central role of customer related databases to successfully deliver CRM objectives • Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy



Ninja Selling

Author : Larry Kendall

Publisher : Greenleaf Book Group

Page : 276 pages

File Size : 35,7 MB

Release : 2017-01-03

Category : Business & Economics

ISBN : 1626342857

Get eBook

Book Description

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.