Message Matters


Book Description

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.




Mission Crossroads


Book Description

The book is devoted to sharing tools and best practices for managing and leading a nonprofit or mission-based organization. It is a practical guide that will help managers and leaders develop new skills in strategic management, effective fundraising, marketing, and governance and outline how to perform a review of the organization to maximize its operations. It includes some fundamental elements like storytelling, key performance indicators to increase the impact, effective fundraising, and it will outline how to lead a nonprofit, a mission-based organization.




Aspen Crossroads


Book Description

To protect those most vulnerable, Haven Haviland must trust her heart--and her regrets--to a mysterious newcomer in this moving contemporary romance. Few in the community of Whisper Canyon have actually met Jace Daring, a handsome recluse who lives at Aspen Crossroads, the farm at the edge of town. But that doesn't stop the rumors about the multiple women who live with him. He must protect the truth--that his farm-to-table restaurant will provide new livelihoods for women rescued from human trafficking--or he risks the safety and futures of those relying on him. But he can't do it alone. Haven Haviland has always been everyone's safe place to fall until one mistake closes her counseling practice and leaves her open to the town's gossip. Trusting men has gotten her in trouble before. However, accepting Jace's job offer to mentor the rescued women seems like the perfect way to right her wrongs. When the mayor's campaign to clean up Whisper Canyon targets Aspen Crossroads, the restaurant comes under fire, dangers from the women's pasts are awakened, and Haven's sins are exposed for all to see. Jace would sacrifice himself to save Haven and the women under his care, but his efforts might not be enough. And in the end, it might not be the women most in need of saving after all.




Crossroads of a Continent


Book Description

Crossroads of a Continent: The Missouri Railroad tells the story of the state's railroads and their vital role in American history. Missouri and St. Louis, its largest city, are strategically located within the American Heartland. On July 4, 1851, when the Pacific Railroad of Missouri began construction in St. Louis, the city took its first step to becoming a major hub for railroads. By the 1920s, the state was crisscrossed with railways reaching toward all points of the compass. Authors Peter A. Hansen, Don L. Hofsommer, and Carlos Arnaldo Schwantes explore the history of Missouri railroads through personal, absorbing tales of the cutthroat competition between cities and between railroads that meant the difference between prosperity and obscurity, the ambitions and dreams of visionaries Fred Harvey and Arthur Stilwell, and the country's excitement over the St. Louis World's Fair of 1904. Beautifully illustrated with over 100 color images of historical railway ephemera, Crossroads of a Continent is an engaging history of key American railroads and of Missouri's critical contribution to the American story.




Living at the Crossroads


Book Description

How can Christians live faithfully at the crossroads of the story of Scripture and postmodern culture? In Living at the Crossroads, authors Michael Goheen and Craig Bartholomew explore this question as they provide a general introduction to Christian worldview. Ideal for both students and lay readers, Living at the Crossroads lays out a brief summary of the biblical story and the most fundamental beliefs of Scripture. The book tells the story of Western culture from the classical period to postmodernity. The authors then provide an analysis of how Christians live in the tension that exists at the intersection of the biblical and cultural stories, exploring the important implications in key areas of life, such as education, scholarship, economics, politics, and church.




Mormon Women at the Crossroads


Book Description

Winner of the Mormon History Association Best International Book Award The Church of Jesus Christ of Latter-day Saints continues to contend with longstanding tensions surrounding gender and race. Yet women of color in the United States and across the Global South adopt and adapt the faith to their contexts, many sharing the high level of satisfaction expressed by Latter-day Saints in general. Caroline Kline explores the ways Latter-day Saint women of color in Mexico, Botswana, and the United States navigate gender norms, but also how their moral priorities and actions challenge Western feminist assumptions. Kline analyzes these traditional religious women through non-oppressive connectedness, a worldview that blends elements of female empowerment and liberation with a broader focus on fostering positive and productive relationships in different realms. Even as members of a patriarchal institution, the women feel a sense of liberation that empowers them to work against oppression and against alienation from both God and other human beings. Vivid and groundbreaking, Mormon Women at the Crossroads merges interviews with theory to offer a rare discussion of Latter-day Saint women from a global perspective.




Crossroads of Change


Book Description

Encompassing nearly seven thousand acres amid the woodlands of the Sangre de Cristo Mountains in northern New Mexico, the land that is now Pecos National Historical Park has witnessed thousands of years of cultural history stretching back to the Native peoples who long ago inhabited the pueblos of Pecos, then known as Cicuye. Once a trading center where Pueblo Indians, Spanish soldiers and settlers, and Plains Indians encountered one another, not always peacefully, Pecos was a stop on the Santa Fe Trail in the early 1800s and, later, on the first railroad in New Mexico. It was the site of a critical Civil War battle and in the twentieth century became a tourist destination. This book tells the story of how, over five centuries, cultures and peoples converged at Pecos and transformed its environment, ultimately shaping the landscape that greets park visitors today. Spanning the period from 1540, when Spaniards first arrived, into the twenty-first century, Crossroads of Change focuses on the history of the natural and historic resources Pecos National Historical Park now protects and interprets: the ruins of Pecos Pueblo and a Spanish mission church, a stage stop along the Santa Fe Trail, the Civil War battlefield of Glorieta Pass, a twentieth-century cattle ranch, and the national park itself. In an engaging style, authors Cori Knudten and Maren Bzdek detail the transformations of Pecos over time, often driven by the collision of different cultures, such as that between the Franciscan friars and Pecos Indians in the seventeenth century, and by the introduction of new animals, crops, and agricultural practices—but also by the natural forces of fire, drought, and erosion. Located on a natural trade route, Pecos has long served as a portal between different cultures and environments. Documenting this transformation over the ages, Crossroads of Change also, perhaps, shows us Pecos National Historical Park as a portal to the future.




Crossroads


Book Description

‘His best novel yet ... A Middlemarch-like triumph’ Telegraph




The Crossroads of Should and Must


Book Description

There are two paths in life: Should & Must. We arrive at this crossroads over and over again, and every day. And we get to choose. Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.




Building Community Food Webs


Book Description

Our current food system has decimated rural communities and confined the choices of urban consumers. Even while America continues to ramp up farm production to astounding levels, net farm income is now lower than at the onset of the Great Depression, and one out of every eight Americans faces hunger. But a healthier and more equitable food system is possible. In Building Community Food Webs, Ken Meter shows how grassroots food and farming leaders across the U.S. are tackling these challenges by constructing civic networks. Overturning extractive economic structures, these inspired leaders are engaging low-income residents, farmers, and local organizations in their quest to build stronger communities. Community food webs strive to build health, wealth, capacity, and connection. Their essential element is building greater respect and mutual trust, so community members can more effectively empower themselves and address local challenges. Farmers and researchers may convene to improve farming practices collaboratively. Health clinics help clients grow food for themselves and attain better health. Food banks engage their customers to challenge the root causes of poverty. Municipalities invest large sums to protect farmland from development. Developers forge links among local businesses to strengthen economic trade. Leaders in communities marginalized by our current food system are charting a new path forward. Building Community Food Webs captures the essence of these efforts, underway in diverse places including Montana, Hawai‘i, Vermont, Arizona, Colorado, Indiana, and Minnesota. Addressing challenges as well as opportunities, Meter offers pragmatic insights for community food leaders and other grassroots activists alike.