Book Description
First published in 1989, Cultural Politics in Contemporary America is a radical attempt to lay out the complex ways in which the American media and American culture is powerfully interlocked. At the end of the 20th century, the media exerted an overwhelming influence on the formation of social identity through the production and consumption of images. The Hollywood Presidency of Ronald Reagan was founded on the skills of the 'Great Communicator'; Bruce Springsteen's 'Born in the USA' was used by Chrysler Corporation to assure that 'the pride is back'; feminists and right-wing militants converged to oppose pornography. The media, American culture, and political power were bound together in a gamble, the stakes of which increased daily. 'Cultural Politics' incorporates the struggles of race, gender and class; the economy of the commercial media system; the myths of hegemony and imperialism; the crises of privacy and of the intellectual; and such diverse issues as postmodernism, the American automobile, advertising as communication, and television. While political actors have changed and media technology has advanced rapidly, the outcome of this research still holds true for the 21st century and is of importance to students of media studies, cultural studies, postmodernism, postcolonial studies and political science.
