Cultural Reality


Book Description




Secrecy and Cultural Reality


Book Description

Gilbert Herdt is Director of the Program in Human Sexuality Studies at San Francisco State University, where he is also Professor of Human Sexuality Studies and Anthropology.




Cultural Realities of Being


Book Description

Cultural Realities of Being offers a dialogue between academic activity and everyday lives by providing an interface between several perspectives on human conduct. Very often, academic pursuits are arcane and obscure for ordinary people, this book will attempt to disentangle these dialogues, lifting everyday discourse and providing a forum for advancing discussion and dialogue. Nandita Chaudhary, S. Anandalakshmy and Jaan Valsiner bring together contributors from the field of cultural psychology to consider how people living within social groups, regardless of how liberal, are guided by collective reality and interconnected with life circumstances. The book discusses experiences and events in the lives of people of Indian cultures covering topics including family, food, pilgrimages, social dynamics and truth, in order to expand the material on human phenomena under the broad frame of cultural psychology. The book builds upon rich cultural traditions present in India, and precisely because of this focus, the book has much larger implications and relevance to the field and aims to orient the academic reader from around the world to viewing India and Indian society as a valuable area for research. Divided into three sections, the book covers: • Social presentation in culture • Representing relations • Children and youth in culture This book includes commentaries from expert academics from outside of India, providing a bridge between academic reality and cultural discourse and throwing fresh light on the everyday events presented in the text. Cultural Realities of Being will be essential reading for those studying Cross Cultural Psychology as well as those interested in social representation and identity.







Making Sense of Reality


Book Description

What is reality and how do we make sense of it in everyday life? Why do some realities seem more real than others, and what of seemingly contradictory and multiple realities? This book considers reality as we represent, perceive and experience it. It suggests that the realities we take as ‘real’ are the result of real-time, situated practices that draw on and draw together many things - technologies and objects, people, gestures, meanings and media. Examining these practices illuminates reality (or rather our sense of it) as always ‘virtually real’, that is simplified and artfully produced. This examination also shows us how the sense of reality that we make is nonetheless real in its consequences. Making Sense of Reality offers students and educators a guide to analysing social life. It develops a performance-based perspective (‘doing things with’) that highlights the ever-revised dimension of realities and links this perspective to a focus on object-relations and an ecological model of culture-in-action.




The Corruption of Reality


Book Description

This book challenges many of the ideas in the three disciplines of religion, hypnosis, and psychopathology and paves the way for an exciting, far-reaching and unified theory of conscious and unconscious behavior. Schumaker includes a historical and cross-cultural analysis which shows how reality reconstruction takes place and outlines the shortcomings of current psychotherapeutic approaches.




Back to Reality?


Book Description

From rap to rave, from designer menswear to Marie Claire, from rock to sex tourism, each essay in this collection tackles issues of ideology, bodies, power and gender in contemporary popular culture.




Language and Culture Pedagogy


Book Description

Looks at the teaching of language and culture in a globalized world.




The Consumer Culture Theory of Brands


Book Description

Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption.




Word, Sound, Image


Book Description

This original and radical book challenges dominant parameters of literacy by comparing the oral tradition of the Tamils in South India with the Western culture of printed text. In India, traditional texts are always performed; as a result, form and meaning can change depending on the occasion. This is the opposite of Western communication through publication which is a static representation of knowledge. The author examines the reasons for the differences between the Indian and Western textual traditions, and describes how text lives through the performing arts of words, sound and imagery. She argues that interactive multimedia is the first Western communication form to represent oral traditions effectively.