Culture
Author :
Publisher :
Page : 104 pages
File Size : 43,17 MB
Release : 1992
Category :
ISBN :
Culture
Author :
Publisher :
Page : 104 pages
File Size : 10,54 MB
Release : 1992
Category :
ISBN :
Book Description
Communication et interculturalité : Cultures et interactions interpersonnelles
Author : FRAME Alexander
Publisher : Lavoisier
Page : 338 pages
File Size : 43,45 MB
Release : 2013-02-01
Category :
ISBN : 2746295016
Book Description
Sous l’influence de la mondialisation, les contacts entre cultures et l’hybridation culturelle ne cessent de croître, projetant l’interculturalité au centre de l’espace public. Alors que certaines approches exclusivement focalisées sur les différences culturelles décrivent comment se comporter auprès de groupes étrangers, Communication et interculturalité analyse la manière dont les individus s’adaptent en tenant compte des différentes cultures et identités (professionnelles, organisationnelles, ethniques, régionales, familiales, etc...) qui constituent des repères sémiotiques et symboliques pouvant être mis au service du sens. Il explore ainsi la relation entre cultures, identités et communication interpersonnelle pour comprendre les dynamiques de construction de sens qui émergent dans une interaction réelle. Destiné à un public scientifique mais également à toute personne qui s’interroge sur les relations entre cultures et communication, cet ouvrage développe une approche sémiopragmatique novatrice de la communication interculturelle, inscrite dans le champ naissant de la culture-interaction.
Cultural Perspectives in a Global Marketplace
Author : Dheeraj Sharma
Publisher : Springer
Page : 160 pages
File Size : 14,38 MB
Release : 2015-05-29
Category : Business & Economics
ISBN : 3319186965
Book Description
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :
Publisher : Editions Bréal
Page : 387 pages
File Size : 33,87 MB
Release :
Category :
ISBN : 2749521025
Book Description
Using Organizational Culture to Resolve Business Challenges
Author : Reyes Ruiz, Gerardo
Publisher : IGI Global
Page : 314 pages
File Size : 10,7 MB
Release : 2023-08-29
Category : Business & Economics
ISBN : 1668465698
Book Description
Small and Medium Enterprises (SMEs) face numerous challenges in today's ever-changing business landscape, including excessive bureaucracy, limited government support, and difficulties accessing specialized personnel and cutting-edge technology. These obstacles have been further exacerbated by the COVID-19 pandemic, pushing SMEs to the brink and requiring innovative solutions to navigate the crisis successfully. Gerardo Reyes Ruiz's edited book, Using Organizational Culture Strategies for Adapting to Change, offers a transformative solution to these challenges. Through a collection of real success stories from around the world, the book demonstrates how organizational culture played a crucial role in the resilience and triumph of SMEs during the pandemic. By studying these case studies, readers gain valuable insights and practical strategies to cultivate and leverage organizational culture for navigating change and driving sustainable growth. Using Organizational Culture Strategies for Adapting to Change is a comprehensive resource for academic scholars, stakeholders, business professionals, and students. It thoroughly explores the impact of organizational culture on SMEs, emphasizing the critical importance of fostering a strong culture and providing actionable guidance for establishing and nurturing it within these enterprises. The book equips readers with the necessary knowledge and tools to thrive in the face of adversity and seize new opportunities in today's rapidly evolving business environment. Whether readers seek to understand the role of culture in SME success or want practical advice for implementing cultural strategies, this book offers valuable expertise to help SMEs not only survive but thrive in challenging times.
La Recherche-Intervention Dans les Entreprises et les Organisations
Author : Anthony F. Buono
Publisher : IAP
Page : 313 pages
File Size : 11,9 MB
Release : 2018-02-01
Category : Business & Economics
ISBN : 1641132116
Book Description
This volume continues to build on the relationship between the Research in Management Consulting series and the intervener-researchers at the Socio-Economic Institute for Firms and Organizations (ISEOR) in Ecully, France, extending that partnership to our recent work with the French Foundation for Management Education (FNEGE), a foundation dedicated to closing the gap between the teaching and practice of management in France. As part of the Foundation’s multifaceted activities—which range from seminars and an advanced training initiative for French doctoral students to joint programs with international organizations an associations—FNEGE partnered with ISEOR to sponsor a series of workshops on developing high quality intervention-research. This volume is one of the results from that endeavor. Although intervention-research helps to uncover valuable insight into organizational dynamics and performance, the challenge of capturing and disseminating that insight to both academics and practitioners is entrenched in the rigor-relevance debate. While we are witnessing increased calls for “actionable knowledge,” this ideal, unfortunately, remains a rather elusive concept as critics contend either that rigorous academic research falls well-short of relevance to the practitioner world or research that proves to be valuable to practitioners falls short of the rigor expected in academic life. This volume is intended to help bridge that divide. Drawing on the FNEGE-ISEOR intervention-research workshop, the volume contains 18 chapters that explore the intervention-research process, from initial conceptualization, to implementation, to publication. The volume will be published in French and English
Digital Presences of Organizations
Author : Nathalie Pinède
Publisher : John Wiley & Sons
Page : 372 pages
File Size : 43,2 MB
Release : 2024-07-16
Category : Computers
ISBN : 1394306466
Book Description
Handbook of Research on Promoting an Inclusive Organizational Culture for Entrepreneurial Sustainability
Author : Perez-Uribe, Rafael Ignacio
Publisher : IGI Global
Page : 420 pages
File Size : 21,20 MB
Release : 2022-10-28
Category : Business & Economics
ISBN : 1668452189
Book Description
In recent times, there have been many changes to global work environments that have highlighted the importance of prioritizing an inclusive, equitable, and diverse organizational culture and highlighted the relevance of the decisions that companies make in the present and how they affect their future. This reality contemplates creating an inclusive culture that values diversity and fosters trust, openness, and mutual support to build high-performance teams made up of diverse skills, cultures, and experiences. The Handbook of Research on Promoting an Inclusive Organizational Culture for Entrepreneurial Sustainability explains how proper management of diversity, in all aspects of people’s lives, turns differences into a source of opportunity. It discusses the modern forms of employment and management concepts adapted to the times, allowing people to use their identification and skills successfully in a meaningful way, regardless of their nationality, race, ideas, age, and gender. Covering topics such as equitable climates, socio-intercultural entrepreneurship, and corporate social responsibility, this major reference work is an excellent resource for entrepreneurs, human resource managers, business leaders and executives, government officials, students and faculty of higher education, librarians, researchers, and academicians.
Corporate Innovation Strategies
Author : Nacer Gasmi
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 39,61 MB
Release : 2021-03-03
Category : Business & Economics
ISBN : 1786306549
Book Description
Corporate social responsibility (CSR) is simply the maximization of a companys value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.
