The Evolution of Untethered Communications


Book Description

In response to a request from the Defense Advanced Research Projects Agency, the committee studied a range of issues to help identify what strategies the Department of Defense might follow to meet its need for flexible, rapidly deployable communications systems. Taking into account the military's particular requirements for security, interoperability, and other capabilities as well as the extent to which commercial technology development can be expected to support these and related needs, the book recommends systems and component research as well as organizational changes to help the DOD field state-of-the-art, cost-effective untethered communications systems. In addition to advising DARPA on where its investment in information technology for mobile wireless communications systems can have the greatest impact, the book explores the evolution of wireless technology, the often fruitful synergy between commercial and military research and development efforts, and the technical challenges still to be overcome in making the dream of "anytime, anywhere" communications a reality.







Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.













Keeping an Eye on the Target


Book Description




More Than Screen Deep


Book Description

The national information infrastructure (NII) holds the promise of connecting people of all ages and descriptionsâ€"bringing them opportunities to interact with businesses, government agencies, entertainment sources, and social networks. Whether the NII fulfills this promise for everyone depends largely on interfacesâ€"technologies by which people communicate with the computing systems of the NII. More Than Screen Deep addresses how to ensure NII access for every citizen, regardless of age, physical ability, race/ethnicity, education, ability, cognitive style, or economic level. This thoughtful document explores current issues and prioritizes research directions in creating interface technologies that accommodate every citizen's needs. The committee provides an overview of NII users, tasks, and environments and identifies the desired characteristics in every-citizen interfaces, from power and efficiency to an element of fun. The book explores: Technological advances that allow a person to communicate with a computer system. Methods for designing, evaluating, and improving interfaces to increase their ultimate utility to all people. Theories of communication and collaboration as they affect person-computer interactions and person-person interactions through the NII. Development of agents: intelligent computer systems that "understand" the user's needs and find the solutions. Offering data, examples, and expert commentary, More Than Screen Deep charts a path toward enabling the broadest-possible spectrum of citizens to interact easily and effectively with the NII. This volume will be important to policymakers, information system designers and engineers, human factors professionals, and advocates for special populations.




Implementing New Technology


Book Description