› › Customer Loyalty Programs Complete Certification Kit Core Series For It

Customer Loyalty Programs Complete Certification Kit - Core Series for It

Author : Ivanka Menken

Publisher :

Page : 142 pages

File Size : 31,6 MB

Release : 2012-10

Category : Computers

ISBN : 9781743448700

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Book Description

Investigate the structured marketing techniques known as Loyalty Programs. Discover the ways in which Customer Loyalty Programs reward and encourage loyal consumerism behavior. Get a head start and grasp the concepts of Customer Loyalty Program applications. Become a valued member of your organization by learning the benefits and advantages of implementing Customer Loyalty Programs. This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Customer Loyalty Programs resource list. The industry is facing a bold, new world with the amazing developments of Customer Loyalty Programs, and the challenges and the opportunities this presents are unprecedented. The Customer Loyalty Programs Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Customer Loyalty Programs concepts and their practical application in any environment. The Art of Service's introductory Customer Loyalty Programs training and certification helps IT practitioners develop the skills that are crucial, as businesses embark on this massive transformation. It provides an industry credential for any IT professional to help them transform into the world of Customer Loyalty Programs. This training and certification enables you to move both the industry and business forward, and to quickly take advantage of the benefits that Customer Loyalty Program applications present. Take the next step: Get Certified! The Art of Service IT Service Management programs are the #1 certification programs in the information management industry. Being proven means investing in yourself and formally validating your knowledge, skills, and expertise by the industry's most comprehensive learning and certification program. The Customer Loyalty Programs Complete Certification Kit course prepares you for Customer Loyalty Programs Certification. Why register? - Easy and Affordable. - Learning about Customer Loyalty Programs technologies has never been more affordable. - Latest industry trends explained. - Acquire valuable skills and get updated about the industry's latest trends right here. Today. - Learn from the Experts. The Art of Service offers education about Customer Loyalty Programs and 300 other technologies by the industry's best. - Learn at your own pace. Find everything right here, when you need it, and from wherever you are. What will you learn? - Learn the important concepts, advantages, and uses of Customer Loyalty Program implementation. - Learn about the implementation of various Loyalty and Retention Programs. - Examine the processes of Loyalty Models and Marketing techniques. - Learn about the importance of Customer Loyalty for any business. - Know how to recognize advantages and benefits of Loyalty Programs through the examination of case studies. Course Outline The topics covered in this course are: - Loyalty Models and Marketing - Customer Loyalty - Loyalty Programs - Loyalty Case Studies - Retention Programs - Loyalty Cards - Reward Programs Contact Hours: The recommended minimum contact hours to pass the certification test is 18 hours. Delivery: The program combines presentations supported by trainer audio. Each module is followed by quizzes and exercises (marking scheme provided) to test your knowledge and competency, and to enhance understanding of the key concepts. A certificate is awarded to your successful passing of the final exam (80% pass requirement) and completion of the course. This is an eLearning Program. Your access details to the eLearning course are in the book. Program Materials: - Multimedia presentations - Downloadable resources (PDF documents) - End of module review questions to assess your content knowledge



Customer Loyalty Complete Certification Kit - Study Book and Elearning Program

Author : Matthew Cannon

Publisher : Emereo Publishing

Page : 0 pages

File Size : 45,98 MB

Release : 2016-05-13

Category :

ISBN : 9781489121028

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Book Description

This self-study Exam preparation guide and its accompanying online course for the Customer Loyalty Certification Exam contains everything you need to test yourself and pass the Exam. All Exam topics are covered and insider secrets, complete explanations of all Customer Loyalty subjects, test tricks and tips, numerous highly realistic sample questions, and exercises designed to strengthen understanding of Customer Loyalty concepts and prepare you for Exam success on the first attempt are provided. Included with your purchase: 1. This book 2. eLearning Course Access 3. PDF Course book 4. Exam 5. Upon successful completion of the course and exam, you will receive a personalized certificate Put your knowledge and experience to the test. Achieve Customer Loyalty Certification and accelerate your career with the included Exam. Can you imagine valuing a book and its course so much that you send the author a *Thank You* email? Tens of thousands of people understand why this is a worldwide best-seller. Is it the authors years of experience? The endless hours of ongoing research? The interviews with those who failed the Exam, to identify gaps in their knowledge? Or is it the razor-sharp focus on making sure you don't waste a single minute of your time studying any more than you absolutely have to? Actually, it's all of the above. This book and its accompanying online course includes new exercises and sample questions never before in print. Offering numerous sample questions, critical time-saving tips plus information available nowhere else, this book will help you pass the Customer Loyalty Exam on your FIRST try. How To Get Up to speed with the theory? Buy this. Read it. Do the eLearning Program. And Pass the Customer Loyalty Exam.



Customer Loyalty Program Complete Self-Assessment Guide

Author : Gerardus Blokdyk

Publisher : 5starcooks

Page : pages

File Size : 23,85 MB

Release : 2017-05-18

Category :

ISBN : 9781489142467

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Book Description

Is Customer Loyalty Program currently on schedule according to the plan? Are there any constraints known that bear on the ability to perform Customer Loyalty Program work? How is the team addressing them? How will the Customer Loyalty Program team and the organization measure complete success of Customer Loyalty Program? What are the business objectives to be achieved with Customer Loyalty Program? When was the Customer Loyalty Program start date? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Customer Loyalty Program assessment. Featuring 372 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Loyalty Program improvements can be made. In using the questions you will be better able to: - diagnose Customer Loyalty Program projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Loyalty Program and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Loyalty Program Index, you will develop a clear picture of which Customer Loyalty Program areas need attention. Included with your purchase of the book is the Customer Loyalty Program Self-Assessment downloadable resource, containing all questions and Self-Assessment areas of this book. This enables ease of (re-)use and enables you to import the questions in your preferred management tool. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help. This Self-Assessment has been approved by The Art of Service as part of a lifelong learning and Self-Assessment program and as a component of maintenance of certification. Optional other Self-Assessments are available. For more information, visit http: //theartofservice.com



Customer Loyalty Program Complete Self-Assessment Guide

Author : Gerardus Blokdyk

Publisher : Createspace Independent Publishing Platform

Page : 78 pages

File Size : 17,2 MB

Release : 2017-04-28

Category :

ISBN : 9781546362104

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Book Description

Is Customer Loyalty Program currently on schedule according to the plan? Are there any constraints known that bear on the ability to perform Customer Loyalty Program work? How is the team addressing them? How will the Customer Loyalty Program team and the organization measure complete success of Customer Loyalty Program? What are the business objectives to be achieved with Customer Loyalty Program? When was the Customer Loyalty Program start date? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Customer Loyalty Program assessment. Featuring 372 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Loyalty Program improvements can be made. In using the questions you will be better able to: - diagnose Customer Loyalty Program projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Loyalty Program and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Loyalty Program Index, you will develop a clear picture of which Customer Loyalty Program areas need attention. Included with your purchase of the book is the Customer Loyalty Program Self-Assessment downloadable resource, containing all questions and Self-Assessment areas of this book. This enables ease of (re-)use and enables you to import the questions in your preferred management tool. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help. This Self-Assessment has been approved by The Art of Service as part of a lifelong learning and Self-Assessment program and as a component of maintenance of certification. Optional other Self-Assessments are available. For more information, visit http://theartofservice.com



The Customer Loyalty Solution

Author : Arthur Middleton Hughes

Publisher : McGraw Hill Professional

Page : 386 pages

File Size : 27,5 MB

Release : 2003-03-13

Category : Business & Economics

ISBN : 0071429042

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Book Description

How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe. Praise for The Customer Loyalty Solution: "The Customer Loyalty Solution combines the best of traditional practice with contemporary market factors in terms that inspire and cut across industries. Straightforward enough for the upcoming 1-1 marketer as well as a great catch-up for the seasoned practitioner."--Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO "Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across--clearly."--Robert McKim, CEO, msdbm "Well written and easy to understand. Hughes imparts his wisdom to set realistic expectations and provides case studies adding real-world application."--J.C. Johnson, VP, Database Marketing, Fairfield Resorts "Hughes distills the jargon and complexity of database marketing into a refreshingly straightforward and practical guide. The Customer Loyalty Solution should be required reading for anyone serious about making database marketing work."--Jonathan Huth, VP, Relationship Database Marketing, Scotiabank New technologies like the Web have brought unprecedented change to database marketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, "Why would I want to be that company's customer? What's in it for me?" The Customer Loyalty Solution goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurchase, and identify and reward their most loyal and profitable customers. More than 40 detailed case studies and dozens of examples reveal success stories including Verizon's "best in class" datamart that realized a 1681 percent return on marketing investment Isuzu's database project that targeted only their best prospects--and cut industry-standard per-unit sales costs in half Weekly Standard's variable headline strategy that increased direct mail response rates by nearly 25 percent Author and database marketing pioneer Arthur Hughes doesn't hide behind incomprehensible formulas and impossible-to-navigate layouts. Each easy-to-follow chapter clearly addresses and explains a different piece of the database-marketing puzzle. Case studies are clearly marked and detail what went right--or wrong. Chapter-ending synopses summarize the lessons to be learned in each chapter and clearly review what worked and what didn't. These features and others combine with innovative charts and quizzes to ensure hands-on understanding of material covered and make the book a timely, practical guide. The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for benchmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat



Help Desk Complete Certification Kit - Core Series for It

Author : Ivanka Menken

Publisher : Emereo Publishing

Page : 94 pages

File Size : 26,93 MB

Release : 2013-05

Category : Computers

ISBN : 9781486460960

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Book Description

Explore the most popular customer service resource known as Help Desk. Evaluate the various forms of Help Desk communication methods and the obvious benefits a company receives from implementing Help Desk processes and technology. Become a valued member of your organization by learning how to effectively implement Help Desk processes into your department. A help desk is an implemented resource constructed to provide customers and clients with information, support, and guidance in relation to company services and products. Help desk support works toward troubleshooting customer problems and initiates this through various channels of communications including email, toll-free numbers, and live chat technology. A help desk provides a single point of contact for users to solve their problems, receive technical support, and obtain professional answers to their questions. This course would benefit managers who want to implement help desk resources to improve customer service, businesses exploring the various communication methods that can be used for help desk processes, and individuals who want to improve their customer service skills and build on help desk technician knowledge. This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Help Desk strategy toolbox. The industry is facing a bold, new world with the amazing developments of Help Desk, and the challenges and the opportunities this presents are unprecedented. The Help Desk Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Help Desk concepts and their practical application in any environment. The Art of Service's introductory Help Desk training and certification helps IT practitioners develop the skills that are crucial, as businesses embark on this massive transformation. It provides an industry credential for IT professionals to help them transform into the world of Help Desk. This training and certification enables you to move both the industry and business forward, and to quickly take advantage of the benefits that Help Desk applications present. Take the next step: Get Certified The Art of Service IT Service Management programs are the #1 certification programs in the information management industry. Being proven means investing in yourself and formally validating your knowledge, skills, and expertise by the industry's most comprehensive learning and certification program. The Help Desk Complete Certification Kit course prepares you for Help Desk Certification. Why register? - Easy and affordable. - Learning about Help Desk technologies has never been more affordable. - Latest industry trends explained. - Acquire valuable skills and get updated about the industry's latest trends right here. Today. - Learn from the Experts. The Art of Service offers education about Help Desk and 300 other technologies by the industry's best. - Learn at your own pace. Find everything right here, when you need it, and from wherever you are. What will you learn? - Learn the important concepts, tools, methods and uses of Help Desk. - Learn about the benefits of implementing Help Desk strategies, practices, and processes in your work place. - Examine Help Desk auditing processes. - Review Help Desk software and technology. - Manage your customer relationships. Course Outline The topics covered in this course are: - An Overview of Help Desk - Customer Service and Product Support - Technical and Customer Support - Customer Experience - Customer Relationship Management - Help Desk Auditing - Help Desk Application/Software Contact Hours: The recommended minimum contact hours to pass the certification test is 18 hours. Delivery: The program combines present



Loyalty Programs

Author : Philip Shelper

Publisher :

Page : 0 pages

File Size : 14,64 MB

Release : 2023-08

Category : Business & Economics

ISBN : 9780645211542

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Book Description

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).



Gamification Complete Certification Kit - Core Series for It

Author : Ivanka Menken

Publisher : Emereo Pty Limited

Page : 220 pages

File Size : 40,96 MB

Release : 2012-09

Category : Business & Economics

ISBN : 9781486143535

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Book Description

Gamification is changing the way startups, big brands, governments and non-profits engage and relate to their customers and employees. Demand for Gamification products, services and technologies is growing exponentially. By 2015, Gartner Group projects that over 70% of the Global 2000 (the world's largest companies) will be using Gamification, and according to M2 Research they will spend over $1Bn annually on Gamification to achieve their goals. The industry is facing a bold new world with the amazing technological developments of Gamification, and the challenges and the opportunities this presents are unprecedented. The Gamification Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Gamification concepts and its practical application in any environment. The Art of Service's introductory Gamification training and certification helps IT practitioners develop the skills that are crucial as businesses embark on this massive transformation. It provides an industry credential for any IT professional to help them transform into the world of Gamification applications. This training and certification enables you to move both the industry and business forward and quickly take advantage of the benefits that Gamification presents. Take the next step: Get Certified! The Art of Service IT Service Management programs are the #1 certification programs in the information management industry. Being Proven means investing in yourself and formally validating your knowledge, skills, and expertise by the industry's most comprehensive learning and certification program. The Gamification Complete Certification Kit course prepares you for Gamification Certification. Why register? - Easy and Affordable - Learning about Gamification technologies has never been more affordable - Latest industry trends explained - Acquire valuable skills and get updated about industry's latest trends right here. Today. - Learn from the Experts. The Art of Service offers education about Gamification and 300 other technologies by the industry's best - Learn at your Own Pace. Find everything right here when you need it and from wherever you are What will you learn? - Learn all the most important techniques and winning methodologies - How to Identify the key challenges framing the true cost of ownership and long-term considerations in developing Gamification strategies for your organization - How to Design a Gamification Architecture - the essential foundation of any Gamification program - How to Drive Sales and Customer Retention. How to Gamify Your Service Today - How to Build Brand Loyalty, Drive Sales and Reduce Customer Experience Costs Course Outline - The topics covered in this course are: - Gamification Techniques and Applications - Popular Gameplay Elements - Gaming Systems and Software - Website Systems and Software - Economical and Social Viability Aspects Contact Hours: The recommended minimum contact hours to pass the certification test is 18 hours Delivery: The program combines 10 presentations supported by trainer audio. Each module is followed by quizzes and exercises (marking scheme provided) to test your knowledge and competency, and to enhance understanding of the key concepts. A Certificate is awarded to your successful passing of the final exam (80% pass requirement) and completion of the course. This is an eLearning Program. Your access details to the eLearning course are in the book. Program Materials: - Multimedia presentations - Downloadable resources (PDF documents) - End of module review questions to assess your content knowledge Gamification represents a new era in engagement, and upon completing this course you will be uniquely positioned to help clients navigate this transformation.



Loyalty Program a Complete Guide - 2019 Edition

Author : Gerardus Blokdyk

Publisher : 5starcooks

Page : 314 pages

File Size : 39,13 MB

Release : 2019-03-18

Category :

ISBN : 9780655537007

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Book Description

What separates a good loyalty program from a great one? What is the strategic value of your approach to determining and rewarding customer loyalty? If you were to create the perfect loyalty system software as part of POS ecommerce what elements would you look for? What is the business value in being customer-focused? How do you use loyalty membership data to determine advertising effectiveness? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are you really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty Program investments work better. This Loyalty Program All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Program Self-Assessment. Featuring 992 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty Program improvements can be made. In using the questions you will be better able to: - diagnose Loyalty Program projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty Program and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Program Scorecard, you will develop a clear picture of which Loyalty Program areas need attention. Your purchase includes access details to the Loyalty Program self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.



IT Certification Success Exam Cram 2

Author : Ed Tittel

Publisher : Que Publishing

Page : 326 pages

File Size : 29,73 MB

Release : 2003

Category : Business & Economics

ISBN : 9780789729231

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Book Description

"IT Certification Success Exam Cram 2 provides you with a detailed explanation of the certification arena from Ed Tittel, one of the most respected figures in the industry. The book explains the various certification programs, their prerequisites, what can be done with them, and where you might want to go next. Readers preparing for a certification exam find the best-selling Exam Cram 2 series to be the smartest, most efficient way to become certified. This book focuses exactly on what you need to know to get certified now!