Author : Gerardus Blokdyk
Publisher :
Page : 0 pages
File Size : 39,28 MB
Release : 2019
Category : Electronic books
ISBN : 9780655955801
Customer Loyalty Strategies A Complete Guide - 2020 Edition.
Author : Gerardus Blokdyk
Publisher : 5starcooks
Page : 308 pages
File Size : 32,23 MB
Release : 2019-08-27
Category : Business & Economics
ISBN : 9780655905806
Does a customer loyalty strategies quantification method exist? What are the expected customer loyalty strategies results? If you had to rebuild your organization without any traditional competitive advantages (i.e., no killer technology, promising research, innovative product/service delivery model, etcetera), how would your people have to approach their work and collaborate together in order to create the necessary conditions for success? How do you know if you are successful? What happens if customer loyalty strategies's scope changes? This instant Customer Loyalty Strategies self-assessment will make you the credible Customer Loyalty Strategies domain authority by revealing just what you need to know to be fluent and ready for any Customer Loyalty Strategies challenge. How do I reduce the effort in the Customer Loyalty Strategies work to be done to get problems solved? How can I ensure that plans of action include every Customer Loyalty Strategies task and that every Customer Loyalty Strategies outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Loyalty Strategies costs are low? How can I deliver tailored Customer Loyalty Strategies advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Loyalty Strategies essentials are covered, from every angle: the Customer Loyalty Strategies self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Loyalty Strategies outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Loyalty Strategies practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Loyalty Strategies are maximized with professional results. Your purchase includes access details to the Customer Loyalty Strategies self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Loyalty Strategies Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher : 5starcooks
Page : 308 pages
File Size : 42,81 MB
Release : 2019-10-10
Category :
ISBN : 9780655936879
How large is your current loyalty program? How many dedicated (full-time) employees support your loyalty program? How smart is your loyalty program? Which capabilities/components does your customer loyalty program use? Can software help you approach loyal customers? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty Program Strategy investments work better. This Loyalty Program Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Program Strategy Self-Assessment. Featuring 956 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty Program Strategy improvements can be made. In using the questions you will be better able to: - diagnose Loyalty Program Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty Program Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Program Strategy Scorecard, you will develop a clear picture of which Loyalty Program Strategy areas need attention. Your purchase includes access details to the Loyalty Program Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher :
Page : 0 pages
File Size : 40,24 MB
Release : 2019
Category : Electronic books
ISBN : 9780655957799
Loyalty Strategies A Complete Guide - 2020 Edition.
Author : Gerardus Blokdyk
Publisher : 5starcooks
Page : 454 pages
File Size : 23,53 MB
Release : 2019-09-05
Category : Business & Economics
ISBN : 9780655912675
Do you have access to your customer database? Is it simple for customers to do business with you? Do you afford to launch your own digital customer loyalty program? Do employees who use one service tend to use other services? Has your loyalty program been getting away from you? This instant Loyalty Program self-assessment will make you the assured Loyalty Program domain master by revealing just what you need to know to be fluent and ready for any Loyalty Program challenge. How do I reduce the effort in the Loyalty Program work to be done to get problems solved? How can I ensure that plans of action include every Loyalty Program task and that every Loyalty Program outcome is in place? How will I save time investigating strategic and tactical options and ensuring Loyalty Program costs are low? How can I deliver tailored Loyalty Program advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Loyalty Program essentials are covered, from every angle: the Loyalty Program self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Loyalty Program outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Loyalty Program practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Loyalty Program are maximized with professional results. Your purchase includes access details to the Loyalty Program self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Philip Shelper
Publisher :
Page : 0 pages
File Size : 37,92 MB
Release : 2023-08
Category : Business & Economics
ISBN : 9780645211542
Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).
Author : John A. GOODMAN
Publisher : AMACOM Div American Mgmt Assn
Page : 274 pages
File Size : 34,8 MB
Release : 2009-05-13
Category : Business & Economics
ISBN : 081441334X
The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: • calculate the financial impact of good and bad customer service • make the financial case for customer service improvements • systematically identify the causes of problems • align customer service with their brand • harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom—using hard data—and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.
Author : James G. Barnes
Publisher : John Wiley & Sons
Page : 223 pages
File Size : 13,63 MB
Release : 2007-01-06
Category : Business & Economics
ISBN : 0470056266
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
Author : Gerardus Blokdyk
Publisher : 5starcooks
Page : 304 pages
File Size : 50,78 MB
Release : 2020-01-13
Category :
ISBN : 9781867304401
How do you technology has changed loyalty marketing? What are your metrics for loyalty marketing? What are the choices for effective loyalty marketing? What is a loyalty marketing program? Should marketing by commonly branded affiliates be considered first-party marketing? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty Marketing investments work better. This Loyalty Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Marketing Self-Assessment. Featuring 948 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty Marketing improvements can be made. In using the questions you will be better able to: - diagnose Loyalty Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Marketing Scorecard, you will develop a clear picture of which Loyalty Marketing areas need attention. Your purchase includes access details to the Loyalty Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher :
Page : 0 pages
File Size : 16,48 MB
Release :
Category :
ISBN : 9780655956921
