Customer Perception about Online Shopping, Tamilnadu


Book Description

Online Shopping is a current occurrence which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms in this era. This paper analyzed the customer perception of online shopping. The research aims to provide the present status of online shopping and explores the factors that influence the customer perception about online shopping. The Study provides insights into consumers’ online shopping behaviors and preferences based on the customers’ perception. Internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper. Privacy and security risk emerges frequently as a reason for internet shopping. Shopping convenience, immediate possession, information seeking, social interaction, and variety affects the consumer perception towards online shopping.







Research Outlook, Innovations & Research Trends in Social Sciences


Book Description

Methodology is the field which is indisputably complex. In the academic world, it is often said to be important, yet in everyday academic practice, it is not always treated accordingly. In teaching, methodology is often a mandatory course. Usually, it consists of learning how to adopt several common approaches when doing research, and how to conceive a research design. Effective research methods are the tools by which information is gathered. Without the appropriate design and use of research methods, we are unlikely to gather quality information and as such create a shaky foundation to any review, evaluation or future strategy. The book Research Outlook, innovations and Research Trends in Social Sciences provides several examples to illustrate the concepts and points presented. Users will also note throughout the book the variety of examples in different areas of business—production, operations management, business policy and strategy, organizational behavior ,human resources management, information systems, marketing, accounting, and finance—cited to illustrate that research finds application in all areas of business. Above all, this book is aimed at students who working the field of Social sciences and to those who are specifically involved in the studies that concern the functioning, structuring, diagnosing, or changing of organizations. The goal is to offer them a preliminary guide to define and carry out various forms of research. We would like to thank all the contributors who have made the production of this book so fascinating and enjoyable. Their scholarship and dedicated commitment and motivation to ‘getting it right’ are the keys to the book’s quality, and we greatly appreciate their good nature over many months in the face of our editorial demands and time limits. We are also grateful for using their texts, ideas, and critical remarks. We are grateful to all the 18 institutions for their support. It will not be possible to bring out this edition. We would also like to thank all reviewers and all authors for their help in consolidating the interdisciplinary of the book.




Impact and Challenges of COVID -19 on Health, Livelihoods, Environment and Education


Book Description

Where the tiny invisible virus brought the world to a standstill, what kept us going is the desire to overcome this pandemic. Emerging as one of the most widespread epidemics in the history of mankind, it has created a situation of health and economic emergency. The world which celebrated globalisation for years now looks down at it as the reason for widespread virus. Being highly disruptive in nature, affecting the lives of millions, the pandemic will leave its dark patches in the columns of history. From compelling to change the way humans used to live in COVID-19 times to requiring a rapid enhancement in the health care facilities, the virus has significantly affected all the spheres of human life, be it social, economic, financial or political. The virus has brought tough challenges to individuals and governments around the world to sustain lives and livelihood. Undoubtedly, the world is in the middle of a crisis but education knows no leaps and bounds. Through this compilation of scholarly articles, we aim to bring in focus the impact of the COVID-19 on the lives and livelihood of people, and on the various sectors of the economy. Further the aim is to highlight the innovative ideas to overcome this pandemic and minimize its ill impacts.




Male Car Owners’ Perception and Buying Behaviour


Book Description

About the book Indian passenger car industry is considered as the mother industry for many other industries. Industries like rubber, pain, glass, electrical and electronics industries get lot of demand from the passenger car industry and thereby they prosper or suffer along with car industry. The growth of Indian car industry can be associated with the fact that the India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several multinational automobile giants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki. Also, it should be noted that the new generation of employees who constituted the major chunk of the Indian middleclass exhibited more sending orientation rather than saving orientation. The car was once considered as a luxury item but slowly people started treating it as a facility. The Indian car buyers are price conscious and also expect less maintenance expense and low running cost. Therefore, the people, always has to think whether to go for petrol or diesel car since, the petrol car is cheaper in terms of initial purchase price and low maintenance cost but on the other hand, a diesel car is cheaper in terms of higher mileage and also cheaper fuel price (until now). The book focuses on the study that aimed at finding out the change in buying behavior of customers towards purchase of cars and their perception towards petrol and diesel cars. This book would be handy to researchers, undergraduate and postgraduate students belonging to management studies, commerce, economics and, sociology disciplines to understand the buying behavior through a real world case study.







Online Consumer Psychology


Book Description

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.




BRAIN BLOOMERS (VOLUME 2)


Book Description