Author : Simon Hudson
Publisher : Goodfellow Publishers Ltd
Page : 306 pages
File Size : 33,70 MB
Release : 2017-09-30
Category : Business & Economics
ISBN : 1911396471
A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.
Author : K. Thirumaran
Publisher : Springer Nature
Page : 222 pages
File Size : 40,55 MB
Release : 2021-01-20
Category : Business & Economics
ISBN : 3030576949
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Author : Liping A. Cai
Publisher : Emerald Group Publishing
Page : 333 pages
File Size : 23,4 MB
Release : 2018-10-19
Category : Business & Economics
ISBN : 1787563839
This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors.
Author : Connie Mok
Publisher : Routledge
Page : 359 pages
File Size : 36,12 MB
Release : 2013-01-11
Category : Business & Economics
ISBN : 1136386564
Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world. This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.
Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 42,95 MB
Release : 2009-05-12
Category : Business & Economics
ISBN : 1849204888
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author :
Publisher : CABI
Page : 228 pages
File Size : 32,49 MB
Release : 2004
Category : Business & Economics
ISBN : 9780851990446
Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.
Author : Conrad Lashley
Publisher : Taylor & Francis
Page : 294 pages
File Size : 36,69 MB
Release : 2007-06-07
Category : Business & Economics
ISBN : 1136402276
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
Author : Stevan K. Trooboff
Publisher : McGraw-Hill/Irwin
Page : 215 pages
File Size : 20,70 MB
Release : 1995
Category : Business & Economics
ISBN : 9780256154559
Author : Arch G. Woodside
Publisher : CABI
Page : 370 pages
File Size : 44,7 MB
Release : 2001
Category : Business & Economics
ISBN : 9780851998961
This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.
Author : Simon Australia
Publisher :
Page : 488 pages
File Size : 50,59 MB
Release : 2009
Category : Hospitality industry
ISBN : 9780176440473
Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange earners. Over 10 percent of Canada's labour force works in tourism, accounting for approximately 1.7 million jobs! Marketing for Tourism and Hospitality: A Canadian Perspective, Second Edition continues to be the only text that deals specifically with marketing for tourism and hospitality in Canada. This unique focus makes this very readable text suitable for both academics and marketing practitioners from all sectors of the tourism industry: ranging from travel and destination organizations, to transportation and various other product suppliers.
