Author : Fevzi Okumus
Publisher : Emerald Group Publishing
Page : 167 pages
File Size : 15,63 MB
Release : 2023-01-25
Category : Business & Economics
ISBN : 1804550655
Cutting Edge Research Methods in Hospitality and Tourism sits at the forefront of fast-paced developments in the tourism and hospitality industry, highlighting the importance of applied and pure research to address the theoretical and practical problems and gaps.
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
Page : 197 pages
File Size : 49,96 MB
Release : 2017-08-09
Category : Business & Economics
ISBN : 1787430073
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 345 pages
File Size : 18,53 MB
Release : 2024-01-16
Category : Travel
ISBN : 1804558885
Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.
Author : Dogan Gursoy
Publisher : Routledge
Page : 259 pages
File Size : 28,18 MB
Release : 2020-09-17
Category : Business & Economics
ISBN : 1000180247
Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening chapters define festival and event tourism impact concepts utilized in the field and their evolution throughout the years, followed by an exploration of the current issues facing communities. The second part discusses sustainability and environmental issues that affect destinations and communities as a result of festival and event impacts. Subsequent chapters outline further impacts and finally address cutting-edge event tourism development and impact management strategies and considerations such as innovative management approaches, sustainability, and social responsibility, for example, and identify future trends and issues within a multidisciplinary global perspective. A variety of geographical locations are exemplified throughout as well as a range of diverse event types including the Formula One Grand Prix in Monaco, Pope Francis’ visit to Mauritius in 2019, and the 29th Summer Universiade in Taiwan, among many others. Drawing on the knowledge and expertise of highly regarded academics from around the world, this will be of great interest to all upper-level students and researchers in Tourism, Hospitality, Events, and related fields.
Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 345 pages
File Size : 24,26 MB
Release : 2016-01-07
Category : Business & Economics
ISBN : 1466697628
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author : Pius, Abraham
Publisher : IGI Global
Page : 290 pages
File Size : 11,11 MB
Release : 2020-03-27
Category : Business & Economics
ISBN : 1799822060
The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.
Author : Barbara Humberstone
Publisher : Routledge
Page : 369 pages
File Size : 37,52 MB
Release : 2019-07-23
Category : Education
ISBN : 0429581629
Over the last two decades Outdoor Studies has emerged as an innovative and vibrant field of study. This is the first book to offer a comprehensive appraisal of established and cutting-edge research methods as applied to Outdoor Studies. Covering qualitative, quantitative and mixed methods, the book examines key methodologies, themes and technologies such as digital research, mobile methodologies, ethnography, interviews, research design, research ethics and ways of disseminating research. Featuring contributions from leading researchers from a variety of disciplinary backgrounds, this is an essential text for any Outdoor Studies course or for researchers looking for innovative and creative research techniques.
Author : Adina Letiția Negrușa
Publisher : Springer Nature
Page : 334 pages
File Size : 29,16 MB
Release :
Category :
ISBN : 3031482883
Author : Frederic B. Mayo
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 33,17 MB
Release : 2013-10-28
Category : Social Science
ISBN : 1118637224
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
Author : Stowe Shoemaker
Publisher : Prentice Hall
Page : 662 pages
File Size : 23,70 MB
Release : 2007
Category : Business & Economics
ISBN : 9780131182400
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
