Book Description

Persuasion is the most important skill you can develop. Politicians, salespeople, bosses, journalists, teachers, parents... all need to persuade to get things done according to them. However, Persuasion is about applying internal pressure to get work done. Mediocre business people make the mistake of putting external pressure on customers to buy their products and services. But more pressure they apply… more skeptical and resistant customers become. If you want to win the sales, build INTERNAL PRESSURE on your customers. Using external pressure tactics, you're forcing your customers to buy your products. This is what desperate salespeople do. But using internal pressure tactics, your customer thinks he is deciding and buying from you. In this case, it's not a salesperson who is selling… It's the customer who is purchasing. You’ll learn ● How to present the offer in the mind of the customer to avoid instant rejection ● A smart technique to capture the attention of your busy customer in a crowded place ● How to sell products and services to severe pessimistic and skeptical customers ● A principle of influence and persuasion that if not used properly could make your prospects confused and even paralyzed to make a decision. Once you understand this concept it could become one of the most powerful marketing weapons to bring sales. ● 18 effective ways to create value and urgency in your customer’s mind ● How do some big brands take advantage of shoppers’ casualness? And it’s not just big brands; many businesses use the same strategy to reduce their manufacturing & shipping costs and increase profits without customers’ knowledge. ● A proven method to qualify serious customers. It could also help you outsmart every other competitor in your industry if you know how and when to use it ● How to take advantage of a customer’s confusion ● A powerful mind game to be played with people who take you too much for granted… who don’t respect you… who don’t appreciate you… who want to dominate you ● How to show your superiority against your competitors? (this is very important if you’re in an extremely competitive business and want to kill your competition mercilessly) ● How penny saver customers are persuaded to spend more money ● A smart technique used in some advertisements to make your audience believe in the functioning of your products ● How to take control of negotiation right from the beginning ● How to save your advertisement from skepticism and rejection of customers ● What are the seducing characteristics of super Marketers and Salespeople that make them extremely lethal ● How to persuade those (including your near and dear ones) who don’t listen to you… don’t follow your instructions… ignore your suggestions… don’t leave bad habits even after your repeated requests… ● How a psychological tactic designed for interrogation is now used by smart business people, politicians, recruiters in hard-core negotiations. Warning: If not used properly it could destroy your relationship with the other party. ● One of the most powerful ways to write advertisement headlines, email subjects, book titles… to get the immediate attention of even the busiest people ● One potent technique of Persuasion that reduces the negotiating power of other parties whether it’s the buyer or seller. Using this technique a normal person could be turned into a desperate person for other products and services. ● A subtle persuasion technique used by rich, powerful, and famous people’s kids to change the mind of others. You can use the same technique to influence people who don’t like you. ● How to take advantage of customer’s impatience in beating the competition ● A lethal Persuasion technique that has made us highly vulnerable to covert attacks from people who know how to use this technique. Coronavirus has used the same technique to capture our bodies.