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Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making

Author : Milad Shemshaki

Publisher : Milad Shemshaki

Page : 212 pages

File Size : 12,87 MB

Release :

Category : Business & Economics

ISBN : 6223807007

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Book Description

The book combines theoretical foundations with practical insights, case studies, and actionable strategies, making it an invaluable resource for marketing professionals, business leaders, students, and entrepreneurs alike. By exploring cutting-edge technologies and emphasizing the alignment of data-driven tactics with broader business objectives, Shemshaki equips readers with the knowledge and tools necessary to thrive in the digital age. Whether you're looking to enhance your data analysis skills, drive business growth through intelligent marketing decisions, or gain a competitive edge in the marketplace, this book provides a roadmap for leveraging data to create more meaningful connections with your audience and achieve measurable business results.



Digital and Social Media Marketing

Author : Nripendra P. Rana

Publisher : Springer Nature

Page : 337 pages

File Size : 30,92 MB

Release : 2019-11-11

Category : Business & Economics

ISBN : 3030243745

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Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.



DATA-DRIVEN MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE

Author : Dr. Raghava R. Gundala

Publisher : Xoffencerpublication

Page : 292 pages

File Size : 19,76 MB

Release : 2024-03-20

Category : Business & Economics

ISBN : 8197052735

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Book Description

In order to maximize the effectiveness of brand communication and propel the expansion of a company, data-driven marketing is a strategic strategy that makes use of consumer data. It entails gathering, analyzing, and making use of data from a variety of sources in order to obtain insights about the behavior, tastes, and trends of different types of customers. This information is then used to create marketing strategies, messaging, and campaigns to particular audiences, which ultimately results in marketing efforts that are more personalized and successful. The expansion of online platforms and the introduction of digital technology have both played a vital role in the development of data-driven marketing. Today's organizations have access to large volumes of data that are created by interactions with customers, activity on social media platforms, visits to websites, and other digital touchpoints. The abundance of data that is available to marketers gives them with important information on the demographics, interests, purchasing history, and online activity of their target audience population. The use of data has evolved into an essential component of successful marketing campaigns in this era of digital technology. The use of data-driven marketing completely transforms the method in which firms comprehend and interact with their clientele clients.[1] Businesses have the ability to get significant insights into the behavior, tastes, and trends of their customers by using the power of data analytics. This introduction serves as a doorway to explore the ideas, practices, and advantages of data-driven marketing. It gives organizations the ability to harness data to drive growth, improve customer connections, and maintain a competitive advantage in a market that is highly competitive. We invite you to accompany us on a trip into the realm of data-driven marketing, where each click, interaction, and transaction holds the key to unlocking new possibilities and driving success. Now that we have a better understanding of data-driven marketing, we will investigate the ways in which companies may efficiently gather, analyze, and make use of data in order to personalize their marketing efforts.



Artificial Intelligence for Marketing

Author : Jim Sterne

Publisher : John Wiley & Sons

Page : 373 pages

File Size : 38,56 MB

Release : 2017-08-14

Category : Business & Economics

ISBN : 1119406331

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Book Description

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.



Intersection of AI and Business Intelligence in Data-Driven Decision-Making

Author : Natarajan, Arul Kumar

Publisher : IGI Global

Page : 506 pages

File Size : 15,52 MB

Release : 2024-08-28

Category : Computers

ISBN :

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Book Description

In today's rapidly evolving business landscape, organizations are inundated with vast amounts of data, making it increasingly challenging to extract meaningful insights and make informed decisions. The traditional business intelligence (BI) approach must often address the complexity and speed required for effective decision-making in this data-rich environment. As a result, many businesses need help to leverage their data to drive sustainable growth and remain competitive. Intersection of AI and Business Intelligence in Data-Driven Decision-Making presents a transformative solution to this pressing challenge. By exploring the convergence of artificial intelligence (AI) and BI, our book provides a comprehensive framework for leveraging AI-powered BI to revolutionize data analysis, predictive modeling, and decision-making processes. Readers will gain valuable insights into practical applications, emerging trends, and ethical considerations, inspiring and exciting them about the potential of AI in driving business success.



Business Intelligence and Modelling

Author : Damianos P. Sakas

Publisher : Springer Nature

Page : 523 pages

File Size : 16,7 MB

Release : 2021-01-31

Category : Mathematics

ISBN : 3030570657

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Book Description

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.





Mastering Business Intelligence (BI)

Author : Cybellium Ltd

Publisher : Cybellium Ltd

Page : 162 pages

File Size : 44,99 MB

Release :

Category : Computers

ISBN :

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Book Description

Unleash the Power of Data with "Mastering Business Intelligence (BI)" In today's data-driven world, businesses rely on Business Intelligence (BI) to transform raw data into actionable insights. BI professionals are at the forefront of this revolution, enabling organizations to make informed decisions and gain a competitive edge. "Mastering Business Intelligence (BI)" is your comprehensive guide to excelling in the world of BI, providing you with the knowledge, skills, and strategies to become a data-savvy expert. Your Path to BI Excellence Business Intelligence is not just about collecting data; it's about turning it into meaningful information and driving strategic outcomes. Whether you're new to BI or an experienced professional aiming to sharpen your skills, this book will empower you to master the art of Business Intelligence. What You Will Discover BI Fundamentals: Gain a deep understanding of BI concepts, methodologies, and tools, from data warehousing to data visualization. Data Analysis: Dive into data analysis techniques, data modeling, and data manipulation to extract valuable insights from diverse datasets. Data Visualization: Learn the art of storytelling through data with effective data visualization and reporting techniques. BI Tools and Technologies: Explore popular BI tools like Tableau, Power BI, and QlikView, and discover how to leverage them for maximum impact. Data Governance and Ethics: Understand the importance of data governance, data quality, and ethical considerations in BI. Career Advancement: Explore career pathways in the BI field and learn how mastering BI can open doors to exciting job opportunities. Why "Mastering Business Intelligence (BI)" Is Essential Comprehensive Coverage: This book provides comprehensive coverage of BI topics, ensuring you have a well-rounded understanding of BI concepts and applications. Expert Guidance: Benefit from insights and advice from experienced BI professionals and industry experts who share their knowledge and best practices. Career Advancement: BI offers a wide range of career opportunities, and this book will help you unlock your full potential in this dynamic field. Stay Ahead: In a data-driven world, mastering BI is vital for staying competitive and contributing to data-driven decision-making. Your Journey to BI Mastery Begins Here "Mastering Business Intelligence (BI)" is your roadmap to excelling in the world of BI and advancing your career. Whether you aspire to be a BI analyst, data scientist, or BI consultant, this guide will equip you with the skills and knowledge to achieve your goals. "Mastering Business Intelligence (BI)" is the ultimate resource for individuals seeking to excel in the world of Business Intelligence. Whether you are new to BI or looking to enhance your skills, this book will provide you with the knowledge and strategies to become a data-savvy expert. Don't wait; begin your journey to BI mastery today! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com



Data-Driven Decision Making for Long-Term Business Success

Author : Singh, Sonia

Publisher : IGI Global

Page : 515 pages

File Size : 15,83 MB

Release : 2023-12-21

Category : Business & Economics

ISBN :

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Book Description

In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative products and services to the public while fueling economic growth has become a formidable puzzle. Moreover, this digital transformation has ushered in new risks, from pervasive cybersecurity threats to the ethical challenges surrounding artificial intelligence. In this evolving landscape, academic scholars face the pressing challenge of deciphering the path to long-term organizational prosperity in an era dominated by data. Data-Driven Decision Making for Long-Term Business Success serves as guidance and insights amidst this academic challenge. It is the definitive solution for scholars seeking to uncover the complexities of data-driven decision-making and its profound impact on organizational success. Each meticulously curated chapter delves into a specific facet of this transformative journey, from the implications of modern technologies and pricing optimization to the ethics underpinning data-driven strategies and the metaverse's influence on decision-making.



Big Data Analytics Techniques for Market Intelligence

Author : Darwish, Dina

Publisher : IGI Global

Page : 536 pages

File Size : 46,69 MB

Release : 2024-01-04

Category : Computers

ISBN :

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Book Description

The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.