Marketing Data Science


Book Description

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.







Women of the American Circus, 1880-1940


Book Description

During the years 1880 to 1940, the glory days of the American circus, a third to a half of the cast members were women--a large group of very visible American workers whose story needs telling. This book, using sources such as diaries, autobiographies, newspaper accounts, films, posters, and route books, first considers the popular media's presentation of these performers as unnatural and scandalous--as well as romantic and thrilling. Next are the stories told by circus women, which contradict and complicate other versions of their lives. Across America in those years an array of acts featured women, such as tableaux, freak shows, girlie shows, tiger acts, and aerial performances, all involving special skills and all detailed here. The book offers a unique and fascinating view of not just the circus but of what it meant to be an American woman at work.




The Circus Lady


Book Description




The World Almanac and Book of Facts 2024


Book Description

#1 New York Times Bestseller! Get thousands of facts at your fingertips with this essential resource: sports, pop culture, science and technology, U.S. history and government, world geography, business, and so much more. The World Almanac® is America’s bestselling reference book of all time, with more than 83 million copies sold. For more than 150 years, this compendium of information has been the authoritative source for school, library, business, and home. The 2024 edition of The World Almanac reviews the biggest events of 2023 and will be your go-to source for questions on any topic in the upcoming year. Praised as a “treasure trove of political, economic, scientific and educational statistics and information” by The Wall Street Journal, The World Almanac and Book of Facts will answer all of your trivia needs effortlessly. Features include: Special Feature: Election 2024: A new feature covers all voters need to know going into the 2024 presidential election season, including primary and caucus dates, candidate profiles, campaign finance numbers, and more. 2023—Top 10 News Topics: The editors of The World Almanac list the top stories that held the world's attention in 2023, from wildfires and earthquakes to Israel, Ukraine, and the U.S. Congress. 2023—Year in Sports: Hundreds of pages of trivia and statistics that are essential for any sports fan, featuring complete coverage of the 2022 FIFA Men's World Cup, 2023 FIFA Women's World Cup, and 2023 World Series. 2023—Year in Pictures: Striking full-color images from around the world in 2023, covering news, entertainment, science, and sports. 2023—Offbeat News Stories: The World Almanac editors found some of the strangest news stories of the year. World Almanac Editors' Picks: Time Capsule: The World Almanac lists the items that most came to symbolize the year 2023, including a Swiftie-created friendship bracelet and the House Speaker's gavel. The World at a Glance: This annual feature of The World Almanac provides a quick look at the surprising stats and curious facts that define the changing world. Other Highlights: Stats and graphics across dozens of chapters show how the pandemic continues to affect the economy, work, family life, education, and culture. Plus more new data to help understand the world, including housing costs, public schools and test scores, streaming TV and movie ratings, and much more.




Fall of the Big Top


Book Description

Once an eagerly awaited spectacle, the traveling circus--that miracle of red wagons, trumpeting elephants and spangled trapeze artists that slipped into town at dawn and disappeared by midnight--has all but vanished from the American landscape. This work explores circus history from 1793 to the present and addresses the forces of modern culture (such as the popularity of Cirque du Soleil, and pressure from the animal rights movement) that are pushing big top shows toward what the author calls "circus ballet." Numerous photographs and in-depth interviews conducted with show owners, performers and directors enrich the narrative. Overall, the book reveals a sobering contrast between circuses of yesterday and today, even as it honors the outstanding performers who created, and have sustained, the enduring appeal of the circus.




Creating Old World Wisconsin


Book Description

"Visionaries, researchers, curators, and volunteers launched a massive preservation initiative to salvage fast-disappearing immigrant and migrant architecture. Dozens of historic buildings in the 1970s were transported from various locations throughout the state to the Kettle Moraine State Forest. These buildings created a backdrop against which twenty-first-century interpreters demonstrate nineteenth- and early twentieth-century agricultural techniques and artisanal craftsmanship." --Back cover.




Storm Data


Book Description




The Great Circus Street Parade in Pictures


Book Description

183 rare photographs and posters (10 in full color) from 1850s to 1920s. Ornate wagons and chariots, brass bands, elephants, camels, lions, clowns, jugglers, cowboys, Indians, much more. Authentic Americana. Detailed captions. Introduction.