DAVID BUSCH'S Sony Alpha A99 II FAST TRACK GUIDE


Book Description

In a few short years, Sony has gone from being a Nikon and Canon competitor to an acknowledged innovator with a lineup of cameras that are smaller, lighter, faster to focus, and loaded with cutting-edge features that many of us have been dreaming about. So, it's no wonder you're excited about your new Sony a99 II, a powerful camera with professional features, including an improved sensor, rugged body, and Ultra High Definition 4K video. With all these features at your disposal, you don't expect to take good pictures with such a camera -- you demand and anticipate outstanding photos. However, your gateway to pixel proficiency is dragged down by the limited instructions provided by Sony. Over the years, Sony has reduced the amount of useful information included in its printed guidebooks, often to a scant few pages, and relegated more detailed instructions to online HTML-based guides and PDF versions that are difficult to navigate. And, sad to say, not everything you need to know is included. What you really need is a guide that explains the purpose and function of the cameras' basic controls, how you should use them, and why. That's what I am giving you in this book. If you want a quick introduction to focus controls or which exposure modes are best, this book is for you. If you can't decide on what basic settings to use with your camera because you can't figure out how changing ISO or white balance or focus defaults will affect your pictures, you need this guide.




David Busch's Canon EOS 7D Mark II FAST TRACK GUIDE


Book Description

If you've invested in a camera as sophisticated as the Canon EOS 7D II, you're looking for more than good pictures -- you demand outstanding photos. After all, the 7D II is the most advanced APS-C format camera that Canon has ever introduced. It boasts 20 megapixels of resolution, blazing-fast automatic focus, and cool features like full high-definition movie shooting. But your gateway to pixel proficiency is dragged down by the slim little book included in the box as a manual. You know everything you need to know is in there, somewhere, but you don't know where to start. In addition, the camera manual doesn't offer much information on photography or digital photography. Nor are you interested in spending hours or days studying a comprehensive book on digital SLR still photography that doesn't necessarily apply directly to your 7D II. What you need is a guide that explains the purpose and function of the 7D II's basic controls, how you should use them, and why. Ideally, there should be information about file formats, resolution, exposure, and special autofocus modes available, but you'd prefer to read about those topics only after you've had the chance to go out and take a few hundred great pictures with your new camera. Why isn't there a book that summarizes the most important information in its first two or three chapters, with lots of illustrations showing what your results will look like when you use this setting or that? Now there is such a book. If you want a quick introduction to the 7D II's focus controls, wireless flash synchronization options, how to choose lenses, or which exposure modes are best, this book is for you. If you can't decide on what basic settings to use with your camera because you can't figure out how changing ISO or white balance or focus defaults will affect your pictures, you need this guide.




David Busch's Nikon D850 Guide to Digital SLR Photography


Book Description

David Busch's Nikon D850 Guide to Digital SLR Photography is your all-in-one comprehensive resource and reference for the feature-packed Nikon D850 camera. Built around a ground-breaking 45.7 megapixel back-illuminated sensor, this pro/enthusiast model offers incredible image quality and high ISO performance, along with 4K movie shooting capabilities. With continuous shooting up to 9 fps with optional battery grip, the Nikon D850 is one of the most versatile cameras the company has ever offered. With this book in hand, you master all the camera’s impressive features, and fine tune your skills as you develop your creativity taking great photographs with your D850. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'; min-height: 15.0px} Filled with detailed how-to steps and full-color illustrations, David Busch's Nikon D850 Guide to Digital SLR Photography covers all the camera's capabilities in depth, from taking your first photos through advanced details of setup, exposure, lens selection, lighting, and more. It relates each feature to specific photographic techniques and situations. Also included is a handy visual guide to the D850, with close-up photos and descriptions of the camera's essential features and controls. Learn when to use each option and, more importantly, when not to use them, by following the author’s recommended settings for every menu entry. With best-selling photographer and mentor David Busch as your guide, you'll quickly have full creative mastery of your camera’s capabilities, whether you're shooting on the job, as an advanced enthusiast, or are just out for fun. Start building your knowledge and confidence, while bringing your vision to light with the Nikon D850 today.




Mastering the Nikon D750


Book Description




Canon EOS Rebel T6/1300D For Dummies


Book Description

Your Canon EOS Rebel T6/1300D photography class—in a book! The Canon EOS Rebel T6/1300D offers DLSR users a tool to take photographs truly worth bragging about. This book gives you the pointers and easy-to-follow instruction you need to make sense of your new camera and start taking those stunning shots—right out of its box. First, it demystifies all the photography terms the pros use, explains your Canon camera's menus and settings, and shows how to take control of color, focus, and lighting. Once you have a grasp on those skills, you can apply your newfound knowledge to get better portraits, action shots, close ups, and other images. If most of your photography experience has taken place behind the lens of a smartphone, fear not! You'll quickly and easily learn all about your Canon's tools for controlling focus and depth of field, getting vivid color, shooting landscapes, transferring your files to your computer, and so much more. Get up to speed on your camera's settings and menu options Take quick auto mode shots or be creative with manual settings Apply your knowledge to get better portraits and action shots Find tips for customizing your camera to suit your unique needs If you love to take photos and want to up your game with a fantastic DSLR camera, Canon Rebel T6/1300D For Dummies is your fast track to getting picture-perfect snaps in a flash!




Alpha Males


Book Description

This is a long overdue retrospective of German photographer von Berg's erotic photography. Von Berg is notorious for his penchant for architectural backdrops and bizarre, erotic group scenes, photographed in natural light. This large format coffee-table book of his work is bound to be a huge hit, both with fans and those who are new to his work.







Diagnosing and Changing Organizational Culture


Book Description

Diagnosing and Changing Organizational Culture provides a framework, a sense-making tool, a set of systematic steps, and a methodology for helping managers and their organizations carefully analyze and alter their fundamental culture. Authors, Cameron and Quinn focus on the methods and mechanisms that are available to help managers and change agents transform the most fundamental elements of their organizations. The authors also provide instruments to help individuals guide the change process at the most basic level—culture. Diagnosing and Changing Organizational Culture offers a systematic strategy for internal or external change agents to facilitate foundational change that in turn makes it possible to support and supplement other kinds of change initiatives.




The Rest Is Noise


Book Description

Winner of the 2007 National Book Critics Circle Award for Criticism A New York Times Book Review Top Ten Book of the Year Time magazine Top Ten Nonfiction Book of 2007 Newsweek Favorite Books of 2007 A Washington Post Book World Best Book of 2007 In this sweeping and dramatic narrative, Alex Ross, music critic for The New Yorker, weaves together the histories of the twentieth century and its music, from Vienna before the First World War to Paris in the twenties; from Hitler's Germany and Stalin's Russia to downtown New York in the sixties and seventies up to the present. Taking readers into the labyrinth of modern style, Ross draws revelatory connections between the century's most influential composers and the wider culture. The Rest Is Noise is an astonishing history of the twentieth century as told through its music.




Brand Relevance


Book Description

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.