Media Ownership and Concentration in America


Book Description

People have worried for many years about the concentration of private power over the media, as evidenced by controversy over Federal Communication Commission rulings on broadcast ownership limits. The fear, it seems, is of a media mogul with a political agenda: a new William Randolph Hearst who could help start wars or run for political office using the power of the media. In the light of these concerns about freedom of speech, Eli Noam provides a comprehensive survey of media concentration in America, covering everything from the early media empire of Benjamin Franklin to the modern-day cellular phone industry.




Online Customer Loyalty


Book Description

Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.







Design and Analysis of Closed-Loop Supply Chain Networks


Book Description

Closed loop supply chains and their management have become mandatory for firms to stay competitive and profitable. This book provides insights into designing supply chain networks by understanding and incorporating key return parameters into the network design, which will affect profitability. The book discusses how customer categories and their acceptance behavior are incorporated into the network design. It also shows how to analyze the interaction of parameters on supply chain network design and profitability, offers modeling framework for incorporating uncertainties in the return product parameters, and shows how to design a robust network. Invaluable for managers in designing a sustainable, robust, and profitable supply chain network and ideal for managers, practitioners, and researchers in the area of supply chain network design and optimization.




Guide to Microforms in Print


Book Description




Web Systems Design and Online Consumer Behavior


Book Description

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.




Magazines for Libraries


Book Description

"There is nothing comparable to Magazines for Libraries...a valuable tool for collection development (it) should be considered by academic & public libraries. - -Booklist "Faced with dwindling budgets, soaring subscription rates,...librarians can ill afford not to consult (indeed, to familiarize themselves with) this core collection development tool. - -Reference & Research Book News. "With subscription rates soaring & library acquisition budgets restricted as never before, this acclaimed selection guide has never been more timely or more important. - -Wisconsin Bookwatch. Large budget or small, you'll build the best magazine collection possible for your money with this brand-new version of Magazines for Libraries, by Bill Katz & Linda Sternberg Katz & their team of 174 experts. The new 10th Edition of this highly acclaimed selection guide: Provides detailed evaluations of more than 8,000 top-rated periodicals, selected from more than 170,000 possibilities.*Indexes titles under 158 subjects, including such new headings as Landscape Architecture, Fashion & others *Profiles all types of publications - general-interest magazines, research journals & high-quality commercial publications suitable for a range of libraries in public, academic, special, government & school settings. And to make it easier to locate the periodicals you need, Magazines for Libraries contains a detailed Subject Index that helps you zero in on even the most specific subject areas.




The Business of Culture


Book Description

Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.