Dear Client


Book Description

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.




Works


Book Description




Think Again!


Book Description

The author takes a fresh look at specific ways to create a client-centric law firm and deliver exceptional client service by differentiating a law firm from other firms, and the specific skills and strategies needed to build effective and productive relationships that result in successful business development. The book provides practical ideas and tactics for addressing the key areas of a law firm-- managing, leading, team building and compensation, client service, and new business development. Writing in an engaging and witty but no-nonsense style, the author speaks directly to the reader, cutting through the stereotypes and misconceived notions that haunt the legal profession and coaching the lawyer to reach beyond the norm.




Punch


Book Description










Financial Valuation Workbook


Book Description

Practical valuation exercises with real-world application and expert insight Financial Valuation Workbook cuts the learning curve in half, with practical training for use with any valuation textbook. Packed with tools, resources, and over 300 exercises, this book helps novices get a handle on the complex valuation process, while helping more experienced practitioners organize their engagements. Checklists, flowcharts, reports, information requests, and other resources help streamline the workflow and ensure thorough review, while in-depth coverage places the complexities of the field front-and-center. This new fourth edition features a brand new expanded case study for real-world insight, accompanied by exercises with explanations that deepen the learning process. Expert tips are highlighted throughout to provide additional insight in specific situations, and exercises from basic to advanced map to established training processes. Valuation is as an art, as well as a science, and simply reading a textbook only goes halfway toward true learning—applying what you learn is critical. This book provides hands-on practice alongside useful tools and valuable insight to help solidify your understanding of the many facets of this complex field. Delve into the intricacies of valuation with a new expanded case study and expert tips Follow checklists and flowcharts for each phase of the valuation process Use reports, information requests, and other tools that help organize your workflow Test your understanding with over 300 exercises organized by major area Organized into standard, recognized, and easily identified sections that lend themselves to quick refreshers as well as start-to-finish study, this book is a truly useful resource for beginner and veteran alike. Whether you're learning valuation for the first time or simply need guidance on an unfamiliar situation, Financial Valuation Workbook provides a key resource for any business valuation professional.




The Beginning Psychotherapist's Companion


Book Description

Filling in the gaps from students' lack of experience and confidence, The Beginning Psychotherapist's Companion, Second Edition is a supportive and empathetic guide, addressing real-world concerns and providing essential insights not taught in textbooks. With a reassuring and clear writing style, Willer offers practical suggestions and clinical examples to address the professional development and emotional concerns of the beginning psychotherapist. She guides readers through structuring the first session, making clinical observations, and establishing a therapeutic alliance. Through the use of culturally diverse clinical vignettes, Willer discusses the foundations of ethical practice, including informed consent, confidentiality, documentation, and setting boundaries. The reader is guided on how and when to refer clients for medication and other health care. Crisis management principles are detailed, including suicide and violence risk assessment, child abuse, elder abuse, intimate partner violence, and rape. Willer also provides professional advice on contemporary concerns such as social networking, online searches of clients, the psychotherapist's internet presence, and other important emerging challenges. Comprehensive, practical, and thoroughly updated, The Beginning Psychotherapist's Companion, Second Edition is the ideal resource for students and early career psychotherapists.




The Creative Business Guide to Running a Graphic Design Business (Updated Edition)


Book Description

The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.




The Photography Storytelling Workshop


Book Description

If you want to make it beyond Instagram as a photographer you have to give a solid listen to the ideas, tips and overall mindset that Finn shares in this workshop. @alexstrohl Don’t just take a picture, make photos that move people. Storytelling is a gift to photographers, letting you weave together characters, events, locations and subjects into a work of beauty greater than the sum of its parts. There are as many stories to tell as pictures to take, but there are also tried-and-tested methods you can adopt to help improve your photography and streamline your workflow. In this beginner-to-pro workshop, award-winning photographer and influencer Finn Beales teaches enthusiasts and aspiring professionals how to master every element of the photographer's process. By following his five-step course – Pitch, Prepare, Shoot, Edit and Deliver – you will develop the same successful, reliable working methods that earn influence and delight audiences, regardless of what genre you're working in. Create intrigue, pull in your audience and tell richer, more rounded stories using your DSLR camera. Want to craft a shoot from start to finish? All the essentials are covered, from building a story into your creative, shoot preparation, the necessary gear and props, working with mood-boards and call sheets, compositional balance, and directing models, right through to post production, editing and file delivery. Discover within: What equipment you’ll need, when and why; The secret to key shots and essential techniques; Plot devices to help you craft your narrative; Step-by-step DSLR projects to perfect your skills; Effortlessly capture events, landscapes, portraits, interiors and experiences; How to edit better and be different; Extra exercises to improve your smartphone photography. Compose for impact. Stand out through story.