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Marketing Metaphoria

Author : Gerald Zaltman

Publisher : Harvard Business Press

Page : 273 pages

File Size : 46,16 MB

Release : 2008

Category : Business & Economics

ISBN : 1422121151

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Book Description

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.



Deep Marketing

Author : Eliyah Oren

Publisher : Academia Pundarika

Page : 392 pages

File Size : 14,67 MB

Release : 2024-09-03

Category : Self-Help

ISBN :

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Book Description

Unveiling the Arcane Secrets of the Mind: A Revolutionary Marketing Odyssey Are you ready to embark on a journey that will forever alter your perception of reality? Prepare to have your consciousness expanded and your synapses set ablaze with the groundbreaking opus, "Deep Marketing: The Advertising Revolution of Neuroscience, Fasciology, and NLP." In this mesmerizing tome, the veil between science and sorcery is lifted, revealing the pulsating, electric landscape of the human psyche. What arcane knowledge lies dormant in the folds of your cerebral cortex? What hidden levers of influence have remained concealed from marketers for millennia? The answers, dear reader, are both terrifying and sublime. With each turn of the page, you'll find yourself descending deeper into a world where thoughts become tangible, where desires can be sculpted like clay, and where the very essence of human connection is distilled into its purest form. Can you feel the tendrils of curiosity already wrapping themselves around your mind? Prepare to witness: The earth-shattering fusion of cutting-edge neuroscience and ancient wisdom Mind-bending techniques that blur the lines between persuasion and inception The secret language of the subconscious, finally decoded and laid bare But beware! This is not a book for the faint of heart or weak of will. As you delve into its pages, you may find yourself questioning everything you thought you knew about human nature. Are we truly the masters of our own desires? Or are we merely vessels, waiting to be filled with the intoxicating elixir of expertly crafted messaging? The power contained within these pages is both a gift and a burden. Will you use it to revolutionize industries and transform lives? Or will you be consumed by the awesome potential of your newfound knowledge? Only one thing is certain: once you've tasted the forbidden fruit of "Deep Marketing," there's no going back. The world will never look the same again. Are you brave enough to take the plunge? Are you worthy of the secrets that await? There's only one way to find out... Embrace the revolution. Unleash the power. Discover "Deep Marketing" – and awaken the slumbering giant of human potential.



The 1-Page Marketing Plan

Author : Allan Dib

Publisher : Page Two

Page : 0 pages

File Size : 27,23 MB

Release : 2021-01-25

Category : Business & Economics

ISBN : 1989603688

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Book Description

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.



Deep Secret

Author : Diana Wynne Jones

Publisher : Macmillan

Page : 385 pages

File Size : 15,67 MB

Release : 1999

Category : Fiction

ISBN : 0312868596

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Book Description

A fast and witty new fantasy novel about the magician in charge of Earth, who maintains the balance between positive and negative magic for the good of all.



Get Rich in the Deep End

Author : Aaron Wrixon

Publisher : Independently Published

Page : 257 pages

File Size : 28,71 MB

Release : 2020-10-06

Category :

ISBN :

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Book Description

Commit to your niche, own your market, and audaciously scale your agency.



Free Marketing

Author : Jim Cockrum

Publisher : John Wiley & Sons

Page : 358 pages

File Size : 30,4 MB

Release : 2011-09-27

Category : Business & Economics

ISBN : 1118034716

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Book Description

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.



R.E.D. Marketing

Author : Greg Creed

Publisher : HarperCollins Leadership

Page : 289 pages

File Size : 35,41 MB

Release : 2021-06-08

Category : Business & Economics

ISBN : 140022330X

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Book Description

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.



Cathedral (Cradle of Darkness Book Two)

Author : Addison Cain

Publisher : Addison Cain

Page : 188 pages

File Size : 30,97 MB

Release : 2019-11-18

Category : Fiction

ISBN :

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Book Description

“Addison Cain's writing blows me away each time!” NYT Bestselling author Anna Zaires My love for her is forbidden. When the princess was placed in my care, the devil ordered that I never show his daughter mercy, affection, or a gentle hand. To keep her safe from the denizens of our dark king’s Cathedral, Jade’s life as my ward has been pitiless. She despises me. Yet I am utterly, irrevocably in love. Infamous for my coldness, unquestioned in my fealty, the devil forgets that there are older, more terrible monsters in the dark—and I have sold my soul to the most ancient of evil so that Jade might one day be mine. CATHERDRAL is a standalone novel in the Cradle of Darkness series culminating in an HEA. The horror prequel, Catacombs, will enrich the experience of this book but is not necessary. Keywords: Vampire, capture fantasy, vampire romance, possessive alpha male dark romance, Dark romance, psychological romance, gothic romance, paranormal romance, dystopian, dystopian romance, complete power exchange, seductive romance, Alpha Hero, Antihero, antihero romance, antihero dark romance, Suffering Heroine, Obsessive Hero, abduction to love, Abuse of Power, beauty and the beast, blackmail, passionate lovers, tortured heroine, tragic past, unrequited love, sexually romantic books, series, romantic suspense, collections, anthologies, jealous possessive romance, forbidden romance, hunted female, angsty alpha romance, horror romance, romantic suspense, thriller, #freepearl, standalone, guaranteed HEA



The Brand Bubble

Author : John Gerzema

Publisher : John Wiley & Sons

Page : 284 pages

File Size : 29,33 MB

Release : 2008-11-03

Category : Business & Economics

ISBN : 047044939X

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Book Description

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.



GRASPED Providence

Author : Steven Brough

Publisher : GRASPED Digital

Page : 59 pages

File Size : 32,35 MB

Release : 2024-04-04

Category : Business & Economics

ISBN :

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Book Description

In an era dominated by analytics, algorithms, and aggressive competition, "GRASPED Providence: Navigating Internet Marketing with Divine Insight" emerges as a beacon of innovative thought, marrying the realms of spirituality and strategic internet marketing in an unprecedented way. The author masterfully explores the concept of providence — the divine guidance believed to influence the material world — and its applicability to the digital marketplace, offering a refreshing perspective that challenges conventional marketing wisdom. At the heart of this compelling read is the "GRASPED" framework, a novel approach that encourages marketers to harness strategic insight, ethical integrity, and a providential mindset to achieve success in the digital realm. Through a series of engaging anecdotes, insightful analyses, and practical advice, the book illustrates how serendipitous events and divine insights can lead to unexpected marketing breakthroughs. What sets this book apart is its ability to blend philosophical depth with practical marketing strategies, urging readers to reconsider the role of fate, destiny, and divine intervention in their professional lives. It's not just about leveraging the latest digital marketing tools or tactics; it's about understanding the deeper currents that guide the digital world and learning how to navigate them with purpose and integrity. The author's exploration of the balance between human agency and the influence of higher powers in internet marketing decisions is both thought-provoking and enlightening. The book doesn't shy away from tackling complex ethical considerations, making a compelling case for the integration of spiritual principles in business practices. "GRASPED Providence: Navigating Internet Marketing with Divine Insight" is more than just a marketing manual; it's a philosophical guide for the modern entrepreneur. It offers a unique lens through which to view the challenges and opportunities of internet marketing, encouraging readers to embrace a more holistic, purpose-driven approach to their digital endeavors. Whether you're a seasoned marketing professional or an aspiring entrepreneur, this book will leave you with a newfound appreciation for the mysterious interplay between divine providence and professional success. It's a must-read for anyone looking to elevate their internet marketing strategy to a higher plane of purpose and meaning.