Defining Creativity


Book Description

Defining Creativity comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. A concise and inspiring read!




Defining Creativity


Book Description

Defining creativity" comprehensively explains what creativity is, from a biological, psychological, and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity -- From the back cover"




Explaining Creativity


Book Description

Explaining Creativity is a comprehensive and authoritative overview of scientific studies on creativity and innovation. Sawyer discusses not only arts like painting and writing, but also science, stage performance, business innovation, and creativity in everyday life. Sawyer's approach is interdisciplinary. In addition to examining psychological studies on creativity, he draws on anthropologists' research on creativity in non-Western cultures, sociologists' research on the situations, contexts, and networks of creative activity, and cognitive neuroscientists' studies of the brain.




Zig Zag


Book Description

A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.




Creativity


Book Description

“Although the benefits of this study to scholars are obvious, this thought-provoking mixture of scholarly and colloquial will enlighten inquisitive general readers, too.” — Library Journal (starred review) The classic study of the creative process from the bestselling author of Flow. Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi (“The leading researcher into ‘flow states.’” — Newsweek) reveals what leads to these moments—be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.




In Your Creative Element


Book Description

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.




Creativity 101


Book Description

What is creativity? How does it work? How does it flourish in individuals and organizations? Now in its second edition, this bestselling introductory text--written by one of the world's leading experts on the psychology of creativity--is completely updated and expanded to reflect the tremendous growth in this field. In a redesigned, reader-friendly format, the text surveys the latest theories and research to provide key information about what we know (and don't know) about creativity including its many definitions and measures. It addresses how creativity operates on individual and social/environmental levels, and the effects and outcomes of the creative mind. This much-praised book is an ideal brief text for courses on creativity in psychology, education, business, and other fields, as well as cross-disciplinary seminars and programs in creativity studies. New to the Second Edition: Completely updated and expanded with new theories and research Restructured to enhance flow of information and ease of use New chapters on measuring creativity, creativity and mental health, creative environments, how creativity is perceived by self and society, and its positive and negative aspects Coverage of new models and frameworks Expanded coverage of creativity and motivation, mental illness, and mood; history of creativity research; the creative process; and neuroscientific theories and approaches Thorough reconceptualization of creativity and personality New content on differences between creativity, imagination, and innovation Expanded coverage of creativity assessment Key Features: Surveys theory, research, and applications of creativity concisely and accessibly Written in an engaging style by a world-renowned creativity expert Ideal for courses on creativity in psychology, education, business, and other fields, as well as cross-disciplinary seminars




Dimensions of Creativity


Book Description

Dimensions of Creativity brings together original articles that draw on a range of discipline--from the history and sociology of science, psychology, philosophy, and artificial intelligence--to ask how creative ideas arise, and whether creativity can be objectively defined and measured. Dimensions of Creativity brings together original articles that draw on a range of disciplines--from the history and sociology of science, psychology, philosophy, and artificial intelligence--to ask how creative ideas arise, and whether creativity can be objectively defined and measured. Margaret Boden and her colleagues Simon Schaffer, Gerd Gigerenzer, David N. Perkins, Howard Gardner, Colin Martindale, and Hans J. Eysenck demonstrate that creativity requires not only challenging new ideas but their acceptance by some relevant social group. Although some new ideas can arise as novel associations, others are generated by exploiting structural features of an existing conceptual space. Strong motivations often drive the creators and those who evaluate and perpetuate their work. The seven essays--although very different--are complementary. The book can serve as an up-to-date introduction to the study of creativity in various disciplines. The many references provide a way into the relevant literature. A Bradford Book




Creativity


Book Description

An integrative introduction to the theories and themes in research on creativity, the second edition of Creativity is both a reference work and text for courses in this burgeoning area of research. The book begins with a discussion of the theories of creativity (Person, Product, Process, Place), the general question of whether creativity is influenced by nature or nurture, what research has indicated of the personality and style of creative individuals from a personality analysis standpoint, and how social context affects creativity. This wide-ranging work then proceeds to coverage of issues such as gender differences, whether creativity can be enhanced, if creativity is related to poor mental or physical health, and much more. The book contains boxes covering special interest items, including one-page biographies of famous creative individuals, and activities for a group or individual to test or encourage creativity, as well as references to Internet sites relating to creativity. - Includes all major theories and perspectives on creativity - Consolidates recent research into a single source - Includes key terms defined and text boxes with interesting related material - Single authored for clarity and consistency of presentation




Best Practice Creativity


Book Description

The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique is its strategic perspective. He is concerned with ways of developing organizations where creativity is valued and systematically encouraged.