Author : David Airey
Publisher : Pearson Education
Page : 241 pages
File Size : 23,31 MB
Release : 2015
Category : Art
ISBN : 0321985206
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Author : James Martin
Publisher :
Page : 229 pages
File Size : 50,70 MB
Release : 2022-01-25
Category : Design
ISBN : 0760371490
In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Author : Aaron James Draplin
Publisher : Abrams
Page : 834 pages
File Size : 26,28 MB
Release : 2016-05-17
Category : Design
ISBN : 1613129963
A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.
Author : David Airey
Publisher : New Riders
Page : 218 pages
File Size : 19,33 MB
Release : 2009-12-20
Category : Computers
ISBN : 0321702727
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author : Bill Burnett
Publisher : Knopf
Page : 274 pages
File Size : 34,72 MB
Release : 2016-09-20
Category : Self-Help
ISBN : 110187533X
#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Author : Alina Wheeler
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 18,1 MB
Release : 2012-10-11
Category : Design
ISBN : 1118418743
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 10,4 MB
Release : 2016-01-18
Category : Design
ISBN : 1780679807
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author : Alex W. White
Publisher : Simon and Schuster
Page : 227 pages
File Size : 44,37 MB
Release : 2017-09-05
Category : Design
ISBN : 1621536033
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Author : David Wogahn
Publisher : PartnerPress
Page : 71 pages
File Size : 46,68 MB
Release : 2019-08-16
Category : Language Arts & Disciplines
ISBN : 1944098135
**2020 Gold Medal Winner—Readers' Favorite Book Awards** Are you planning to self-publish? Do you want to be a publisher? Don't settle for Amazon's free ISBN until you read this book. My Publishing Imprint answers these important questions: - Do you have to create a publishing imprint to publish a book? - Do you need to establish an entity or register a business name if you want to be recognized as the publisher of a book? - What are the legal and business considerations? - Where does your publishing imprint name appear in public and industry records? - How do you research names? - What do other indie publishers do? - What are the risks of using a free Amazon ISBN? My Publishing Imprint is your guide to understanding the facts, your options, and the key decisions you need to make before you publish a book. Once made, they cannot be reversed unless you republish your book. “This book has substance on every page that you turn. It’s filled with links to resources, guidelines, do’s, and don’ts. He also includes specific people and the way that they have evolved in their own book imprint endeavors, which is helpful when you are learning all that you can about creating a book imprint and the business behind it.” —Erin Nicole Cochran for Readers’ Favorite, Five Stars
Author : Caitlin Friedman
Publisher : Harper Collins
Page : 274 pages
File Size : 28,65 MB
Release : 2010-12-07
Category : Business & Economics
ISBN : 0062063294
Geared toward the unique challenges faced by self-employed businesswomen—and updated for the social media-driven, post-financial crisis world—The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
