Book Description
The Greenery one of the largest fruits and vegetable trading companies in Europe is exploring the possibilities of setting up local food supply chains in The Netherlands. The company sees numerous initiatives of producers and other companies establishing local food sales. These developments have caught the attention of The Greenery and have led to the initiation of this research. In this research both literature research and empirical research is used to meet the objective of this research: to give recommendations to The Greenery how to set up local food supply chains by investigating in what way local food supply chains should be arranged in order to meet the conditions of producers, retailers and consumers.