Designing Online Identities
Author : Clay Andres
Publisher :
Page : 206 pages
File Size : 14,67 MB
Release : 2002
Category : Branding (Marketing)
ISBN : 9781616735845
Author : Clay Andres
Publisher :
Page : 206 pages
File Size : 14,67 MB
Release : 2002
Category : Branding (Marketing)
ISBN : 9781616735845
Author : Alina Wheeler
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 14,88 MB
Release : 2012-10-11
Category : Design
ISBN : 1118418743
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author : Marc English
Publisher : Rockport Pub
Page : 144 pages
File Size : 45,52 MB
Release : 2000
Category : Art
ISBN : 9781564966803
Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
Author : Rob Cover
Publisher : Academic Press
Page : 320 pages
File Size : 46,26 MB
Release : 2015-10-06
Category : Psychology
ISBN : 0128004274
Online Identities: Creating and Communicating the Online Self presents a critical investigation of the ways in which representations of identities have shifted since the advent of digital communications technologies. Critical studies over the past century have pointed to the multifaceted nature of identity, with a number of different theories and approaches used to explain how everyday people have a sense of themselves, their behaviors, desires, and representations. In the era of interactive, digital, and networked media and communication, identity can be understood as even more complex, with digital users arguably playing a more extensive role in fashioning their own self-representations online, as well as making use of the capacity to co-create common and group narratives of identity through interactivity and the proliferation of audio-visual user-generated content online. Makes accessible complex theories of identity from the perspective of today’s contemporary, digital media environment Examines how digital media has added to the complexity of identity Takes readers through examples of online identity such as in interactive sites and social networking Explores implications of inter-cultural access that emerges from globalization and world-wide networking
Author : Harry T. Dyer
Publisher : Springer Nature
Page : 177 pages
File Size : 13,4 MB
Release : 2020-06-11
Category : Social Science
ISBN : 9811557160
This book uses data collected from in-depth interviews with young people over the course of a year to explore the complex role of social media in their lives, and the part it plays in shaping how they understand and present their identity to a broad public on a wide array of platforms. Using this data, the book proposes and develops a new theoretical framework for understanding identity performances. Comic Theory, detailed in this book, centres on a consideration of the role of social media design in shaping identity, and explores the ways in which socio-culturally grounded users engage in acts of compromise, novelty, and negotiation with social media designs and digital technologies to produce unique identity performances. Positioned within the field of educational research, this book overtly challenges assumptions and myths about the internet as a neutral source of knowledge, instead exploring the way in which designs and technologies shape who we interact with and how we understand what it is to be social. Moving beyond the over-used ‘digital natives’ paradigm, this book makes a clear case that educators and education researchers need to move beyond a focus on coding and digital skills alone, highlighting the pressing need to take explicit account of the overlaps between digital technology, culture, and education.
Author : David Airey
Publisher : Pearson Education
Page : 241 pages
File Size : 32,44 MB
Release : 2015
Category : Art
ISBN : 0321985206
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Author : Warburton, Steven
Publisher : IGI Global
Page : 333 pages
File Size : 11,92 MB
Release : 2012-07-31
Category : Computers
ISBN : 1466619163
"This book examines the impact of digital identities on our day-to-day activities from a range of contemporary technical and socio-cultural perspectives while allowing the reader to deepen understanding about the diverse range of tools and practices that compose the spectrum of online identity services and uses"--Provided by publisher.
Author : Alina Wheeler
Publisher : Wiley
Page : 288 pages
File Size : 32,20 MB
Release : 2006-03-10
Category : Design
ISBN : 9780471746843
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Author : Clay Andres
Publisher : Rockport Pub
Page : 191 pages
File Size : 33,75 MB
Release : 2002
Category : Design
ISBN : 9781564968012
Author : David Airey
Publisher : Rockport Publishers
Page : 291 pages
File Size : 46,60 MB
Release : 2019-01-22
Category : Design
ISBN : 1631595946
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.