Author : Julie Lawson
Publisher :
Page : 228 pages
File Size : 41,21 MB
Release : 2001
Category : Juvenile Fiction
ISBN : 9781551431550
Sixteen-year old Ned Turner sets off for the goldfields of the Klondike in 1897 and encounters adventures.
Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
Page : 268 pages
File Size : 17,99 MB
Release : 2022-12-30
Category : Business & Economics
ISBN : 1000832554
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.
Author : Julie Lawson
Publisher :
Page : 0 pages
File Size : 23,10 MB
Release : 2000
Category : Braille books
ISBN :
Sixteen-year old Ned Turner sets off for the goldfields of the Klondike confident he'll soon be back in Victoria with enough gold to make his family rich but is unaware of the adventure that awaits him.
Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 898 pages
File Size : 21,94 MB
Release : 2023-07-31
Category : Business & Economics
ISBN : 1000876160
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author :
Publisher :
Page : 838 pages
File Size : 13,70 MB
Release : 1921
Category : Consular reports
ISBN :
Author : Alan Fyall
Publisher : Channel View Publications
Page : 406 pages
File Size : 29,98 MB
Release : 2004-12-21
Category : Business & Economics
ISBN : 1845412923
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.
Author : Steven Pike
Publisher : Routledge
Page : 343 pages
File Size : 20,5 MB
Release : 2020-10-19
Category : Business & Economics
ISBN : 1000200930
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author : Michelle Aicken
Publisher : Routledge
Page : 327 pages
File Size : 25,7 MB
Release : 2006-08-11
Category : Business & Economics
ISBN : 113636028X
The concept of margins and limits is often referred to within the tourism academic literature and includes subjects as diverse as carrying capacities, peripheral economies, technological advancement, adventure tourism, dark tourism and socially marginalized communities. After identifying a number of ways in which ‘limits’ might be defined Taking Tourism to the Limits explores concepts and challenges facing contemporary tourism in five main sections, namely in tourism planning and management, nature based tourism, dark tourism, adventure and sport tourism and the accommodation industry. Drawing upon case studies, current research and conceptualizations these different facets of the ‘limits’ are each introduced by the editors with commentaries that seek to identify themes and current practice and thinking in the respective domains. The picture that emerges is of an industry that reinvents itself in response to changing market parameters even while core issues of stakeholder equities and political processes remain problematic. International in scale, the book links with its companion piece Indigenous Tourism – the commodification and management of culture (also published by Elsevier) as an outcome of the very highly successful conference, Taking Tourism to the Limits hosted by the University of Waikato’ Department of Tourism Management in 2003.
Author : Julie Lawson
Publisher : Turtleback
Page : 210 pages
File Size : 37,26 MB
Release : 2000-01
Category : Juvenile Fiction
ISBN : 9780613502948
After his father dies, sixteen-year-old Ned Turner voyages to the Klondike in search of gold with which to pay his family's debts and is later followed by his sister, who fears that he is dead.
Author : Caryl Bosman
Publisher : CSIRO PUBLISHING
Page : 269 pages
File Size : 32,79 MB
Release : 2016-02-01
Category : Technology & Engineering
ISBN : 1486301851
The Gold Coast is a well-known and loved destination for local and international tourists, a city of surf and sun, pleasure and leisure. However, it is also one of the fastest growing cities in Australia, occupying the largest urban footprint outside the state capitals. How did the Gold Coast come to be what it is today? Off the Plan is the first in-depth, multidisciplinary academic study on the urbanisation and development of the Gold Coast. It addresses the historical circumstances, both accidental and intentional, that led to the Gold Coast’s infamous transition from a collection of settlements unburdened by planning regulations or a city centre to become Australia’s sixth largest city. With chapters on tourism, environment, media, architecture, governance and politics, planning, transportation, real estate development and demographics, Off the Plan demonstrates the importance that historical analysis has in understanding present-day planning problems and the value of the Gold Coast as a model for the rapidly evolving western city.
