Developing and Selling New Products
Author : Gustav Edward Larson
Publisher :
Page : 116 pages
File Size : 24,37 MB
Release : 1955
Category : Marketing
ISBN :
Pitch Perfect
Author : Haje Jan Kamps
Publisher : Apress
Page : 103 pages
File Size : 42,2 MB
Release : 2020-08-25
Category : Business & Economics
ISBN : 9781484260647
Book Description
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
New Product Development
Author : Marc Annacchino
Publisher : Elsevier
Page : 601 pages
File Size : 19,34 MB
Release : 2003-10-16
Category : Business & Economics
ISBN : 0080469892
Book Description
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success!*Contains CD-ROM with over 50 software tools needed to implement programs*Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations*Provides readers with blueprints for organizing and documenting their development programs
Introduction to Business
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 31,27 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products
Author : Brian Burns
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 13,23 MB
Release : 2009-12-18
Category : Business & Economics
ISBN : 0071639683
Book Description
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
The COMPLETE BOOK of Product Design, Development, Manufacturing, and Sales
Author : Steven Selikoff
Publisher :
Page : 516 pages
File Size : 36,27 MB
Release : 2020-06-02
Category :
ISBN :
Book Description
- For beginners who are new to developing products and selling them- For experienced product developers looking to remove risks and fill in knowledge gaps- For inventors with new products seeking information on validation, manufacturing and sales channels- For Amazon Sellers looking to take the next step, to introduce unique products, grow into retailers, and expand their business. Complete step-by-step instructions on how to identify unique winning products, validate customer demand, ensure profitability, design and engineer your product, identify factories, negotiate effectively, manage shipping & logistics, and generate sales across all channels from independent retailers to chains and big box stores.
Product-Led Growth
Author : Bush Wes
Publisher :
Page : 276 pages
File Size : 43,25 MB
Release : 2019-05
Category : Business & Economics
ISBN : 9781777119317
Book Description
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Creating Breakthrough Products
Author : Jonathan Cagan
Publisher : FT Press
Page : 364 pages
File Size : 22,49 MB
Release : 2002
Category : Business & Economics
ISBN : 9780139696947
Book Description
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.
How to Start a Business - Developing Products and Selling Them Online
Author : John Davidson
Publisher : Mendon Cottage Books
Page : 70 pages
File Size : 10,79 MB
Release : 2015-02-14
Category : Business & Economics
ISBN : 131184841X
Book Description
Table of Contents Introduction How to Develop New Products MP4 Video for Online Delivery DVDs EBooks Slides How to Get Funding for your Product Development and Marketing How to Find a Market for Your Products Finding a hot market Ask the market what they want Develop or find a product and sell it to them How to Sell Your Products Online How to Conduct Market Testing Selling digital products Selling through Affiliates How to Develop Your Products Website How to Generate Traffic to Your Products Website How to Tap into Popular Traffic Sources Buying an already existing website or URL How to Outsource Your Common Tasks How to Market Your Products Website Targeted Traffic SEO Marketing Press Releases SEO Articles Videos Slides Photos Online Directories Auxiliary Sites Blogs and Forums Conversions Site Mechanics Site Structure Content value Do you solve the problem? Call To Action – CTA Online Marketing Campaigns Email Marketing Advertising Use of Classified ads Use of Social Media Placing your products on online stores Weekly promotional campaigns Automated promotion Conclusion About the Author Introduction The world of eCommerce is grabbing more and more cyberspace, at lightning speed, than ever before. Online businesses are growing in big leaps and bounds. Selling online is increasingly becoming less of an option and more of a mandatory survival requirement. Online business empires are being created even by those who never thought of making a business worth a few hundred dollars. Looking at Forbes list of the top 10 richest people on this planet, you will realize that more than half of them are techpreneurs who have invested in the world of electronic technologies such as those presented by the marvels of the internet. These days, you can hardly make your global presence be felt without the aid of the internet. Are you wondering how and where to start doing your business on the internet? This book is just the right key to opening that door to the limitless world of internet business. Don’t dwarf yourself to extinction. Grab this opportunity now! Welcome. We are right here for you. We see you and even before you dare knock, we’ve already laid out the red carpet for you. This book is a whole world of internet knowledge in itself. From this book, unlimited space awaits you to fill it with your adventurous entrepreneurial prowess. Territories await you in cyberspace for you to conquer and you will be king if you dare make that first move. Once again, WELCOME!
The Four Steps to the Epiphany
Author : Steve Blank
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 44,92 MB
Release : 2020-03-17
Category : Business & Economics
ISBN : 1119690285
Book Description
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
